Insights

In times when proximity brings peril, and live-action filming is both tricky and costly, associations have turned to animation to keep their brand narratives moving.

In the immortal words of Yogi Berra, “It ain’t over ‘til it’s over.” True in baseball, certainly, and in most things. However, when it comes to events, an opposite aphorism may be more apropos: “It starts before it starts.”