Insights

Recently, Yes& summarized some of the dramatic changes 2022 brought to the social landscape. This month, we weigh in on how marketers should adjust their strategies given recent changes affecting Meta platforms, Twitter, and TikTok.

The collective grouping of marketing channels has, for years now, been growing in daily practice in agencies and marketing organizations alike. The common term, “PESO,” stands for paid, earned, shared, and owned mediums, and the central idea is that by approaching these channels as one body, marketers can help align their messaging strategy more holistically to produce a seamless experience for their intended audiences, regardless of where or when those audiences encounter it.