---
title: "Return on Creativity: Exploring the Role of Books in the Digital Era"
description: Join Arlington Economic Development, Arlington Library, and Rosslyn BID for 'An Arlington Asset,' the third ROC seminar with Greg Kihlstrom.
image: https://insights.yesandagency.com/hubfs/Imported_Blog_Media/homepage.jpg
---
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# Event Announcement: Return on Creativity + The Release of The Agile Brand by Greg Kihlström
**Amy Ballard
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**Date/Time: August 16, 2018 @ 7pm**
**Location: The Alcove, Corner of 19th and N. Moore Streets, Rosslyn, VA**
**Registration: Free; [Register here](https://arlingtonva.libcal.com/event/4305859)**
Join Arlington Economic Development, the Arlington Library, and the Rosslyn BID for An Arlington Asset, the third seminar in the Return on Creativity (ROC) series. In a world where digital media and alternative forms of communication to continue to evolve, books and libraries still play a vital role. Hear several authors from the Washington DC metro area discuss the place that books play in establishing thought leadership in a digital-first world.
Our keynote speaker, Greg Kihlström, is SVP Digital at Yes&, and Chair of the American Advertising Federation (AAF) National Innovation Committee. His new book, *The Agile Brand* follows the evolution of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to create a more modern, agile brand while staying true to your core values. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers.
Immediately following the keynote, our distinguished panel led by moderator Genelle Schuler of Arlington Library, will continue the conversation and discuss the place that books play in today’s society and their approach to writing.
The ROC series offers networking opportunities, first-hand insights and compelling evidence that Arlington is an accelerator to personal and organizational growth and prosperity. Learn about the companies that are improving the areas creative reputation and earning new business from a variety of consumer companies.
# **Speakers**
**Introduction:**
Susan Soroko, [Arlington Economic Development](https://www.arlingtoneconomicdevelopment.com/)
Robert Sprague, CEO, [Yes&](https://www.yesandagency.com/)
**Keynote:**
Greg Kihlström, SVP Digital [Yes&](https://www.yesandagency.com/), Author, *The Agile Brand*
**Panel:**
*Moderator:*
Genelle Schuler, [Arlington Public Library](https://arlingtonva.libcal.com/)
*Panelists:*
Geoff Livingston, Principal, [Livingston Campaigns](https://livingstoncampaigns.com/)
Lisa Nirell, Chief Energy Officer, [EnergizeGrowth](https://www.energizegrowth.com/)
Scott Williams, President & COO, [Newseum](https://www.newseum.org/)
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Amy Ballard
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