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Yes& Lipman Hearne Develops Powerfully Engaging Creative for Northeastern’s Largest Campaign in History


ALEXANDRIA, VA – April 3, 2023 – Yes& Lipman Hearne recently helped publicly launch an ambitious fundraising campaign for Northeastern University, its largest and most ambitious fundraising campaign to date.

The campaign was launched in a series of activation events across Northeastern’s global 13-campus system, specifically in Bangkok, Thailand, Boston, Massachusetts, London, United Kingdom, and Oakland, California—all supported by an accessible, mobile-first campaign microsite designed and executed by Yes& Lipman Hearne.


The thread tying together each element of the campaign is the idea that drives Northeastern as an institution: experience.

Experience—the ethos of Northeastern—is a transformational force. It’s a tool for tapping into inspiration, a way of seeking more, better, next. It’s how Northeastern has shaped the way people learn and work for more than 100 years. And it’s how we’re creating a better world right now.

NEAS_bro_cover_1200x1350-1Northeastern put experiential learning on the map, pioneering a new way of learning and engaging with new material, and is now decidedly at home in the future—inclusively leading communities around the world in vital explorations of fast-evolving questions, preparing action-oriented problem-solvers, and fast-tracking solutions.

Visit the campaign’s website here.

The campaign’s identity system and extended visual vocabulary invite audiences to participate in the lively process of making meaning. The unfinished shapes and pieces symbolize Northeastern as the place where you can look at unfinished problems and turn them into something meaningful and productive in the world.

With its emphasis on empowering a global network of students, parents, faculty, and alumni, Experience Powered by Northeastern will help to support moving Northeastern into a new era.

Yes& is the Washington, DC-based marketing agency that brings commercial, association, and government clients the unlimited power of “&” – using a full suite of branding, digital, event, marketing, public relations, and creative capabilities to deliver meaningful and measurable results.

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