Yes& Announces Strategic Partnership with Government Marketing University at GAIN 2023
ALEXANDRIA, VA (October 3, 2023) – As a proud strategic partner for GAIN 2023, Yes& is thrilled to announce its continued partnership with the premier government marketing conference. GovExec’s Government Marketing University will once again bring together the government marketing community with training topics aligned with current trends and requirements, featuring industry and government thought leaders. The conference will be held on October 17, 2023, at The Ritz Carlton Tysons Corner in McLean, VA.
As a strategic partner, Yes& will have a prominent presence at the conference, including a booth in the exhibit hall and case studies showcasing how the agency has helped clients throughout the government and B2G space. With marketers in the public sector navigating unique challenges, Yes& has differentiated itself by focusing its approach on helping clients navigate non-linear customer journeys, embracing new technologies like AI, and meeting the expanding responsibilities of clients. That strategic and insightful mindset has contributed to the agency’s growth, which recently led to Yes& being named to the Washington Business Journal’s “Fastest 50” for 2023.
"We are proud to continue our support of GAIN as a strategic partner, and even more excited to see this year's robust and relevant agenda," said Carmel McDonagh, Senior Vice President, Account Management, B2G, Yes&. "As the premier conference for government marketers, GAIN provides us a unique opportunity every year to connect with our close community and continue our professional development. We also welcome the opportunity to shine a light on our work providing tailored and integrated brand strategy, public relations, content creation, events, and creative support to our B2G and government clients."
GAIN 2023 is the must-attend event for government marketers, featuring keynote speaker Paul Roetzer, founder and CEO of Marketing AI Institute, who will deep dive into artificial intelligence’s impact on next-gen government marketing. Additionally, the conference will feature breakout sessions, networking opportunities, and sessions from some of the fastest growing brands in the government marketing.
"We are thrilled to have Yes& as a strategic partner for GAIN 2023," said Lou Anne Brossman, Founder of Government Marketing University. "Their expertise in government marketing and communications is unparalleled, and we are excited to showcase their work to our attendees."
For more information about GAIN 2023 and to register for the conference, visit: https://thegainconference.com/
Yes& is an independent integrated marketing agency serving complex needs across the commercial, association, B2G, higher education, not-for-profit, and government sectors. Yes& brings “positivity + possibility” through an expanding suite of capabilities including branding, digital strategy and analytics, advertising, customer experience (CX), market research, content development, events, and public relations, and serves clients nationwide from its hubs in the Washington, DC, Chicago, and Philadelphia areas. The Washington Business Journal recently named Yes& the #2 largest Ad Agency in the greater DC area. They have also been recognized four times among the Inc. 5000 fastest-growing privately held companies in the U.S. www.yesandagency.com
About Government Marketing University
Government Marketing University, part of GovExec’s portfolio, is an innovative learning platform that applies a collaborative, community-based approach toward knowledge sharing and skills development in the field of public sector marketing. Experts from all corners of the U.S. public sector marketplace — marketers, thought leaders, government, media, and sales — are contributing their knowledge to this unique, content-rich platform. Government Marketing University offers training, research, certifications, mentoring, and community resources all in one place.