---
title: Yes& Insights | CX
description: CX | Our team loves to learn. Even more than that, our team loves to share. We hope our insights spark ideas and dialogue about the latest approaches, tools, and trends that push our communications forward.
---

<https://yesandagency.com/>

<https://www.yesandlipmanhearne.com/>

[![Yes And Comm Core](data:image/png;base64,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) ](https://yesandcommcore.com/)

<https://www.beacondigitalmarketing.com/>

[![Yes&](https://insights.yesandagency.com/hubfs/YesAnd%20branding2023/logo-black-red-horizontal.svg) ](https://yesandagency.com/)

# Yes& Insights

Inquiry. Ideas. Inspiration.

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[ Virtual Events Digital Branding Creative Marketing & PR Public Relations Government Video Associations Case Studies CX B2G

## 2021 Marketing & Branding Predictions: 12 Trends That Will Evolve Post-Pandemic

The team at Yes& shares key advice for how to make the most of 2021, focusing on trends for resiliency, creativity, customer-obsession, and adaptability.

**Layla Masri 

](https://insights.yesandagency.com/2021-trends/future-of-marketing)

[ Marketing & PR Announcement CX

## Building a Successful Client-Agency Relationship

If you’re in need of an advertising agency, don’t worry. There are plenty to pick from.

**Kay Logan 

](https://insights.yesandagency.com/building-a-successful-client-agency-relationship)

[ Branding Marketing & PR CX

## In and Out: How Marketers Should Lead the Customer Experience (R)Evolution

Marketers have historically been responsible for bringing the brand to the customer. In 2020, it’s time for us to bring the customer to the brand. The customer experience revolution is upon us, and marketing leaders are uniquely positioned to re-evaluate our skillsets, update our strategies, and lead the charge.

**Amanda Bachman 

](https://insights.yesandagency.com/in-and-out-how-marketers-should-lead-the-customer-experience-revolution)

[ Announcement CX

## Five Ways that Range Can Be Your Secret to Success Following COVID-19

In his recent book, Range: Why Generalists Triumph in a Specialized World, David Epstein makes the argument that combining knowledge and experience from multiple fields is the optimal path to success. He relies heavily on the worlds of sports, science, corporate culture, and higher education to make his compelling point.

**Andrew Teie 

](https://insights.yesandagency.com/five-ways-that-range-can-be-your-secret-to-success-following-coronavirus)

## Let's Stay in Touch

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## We've got awards

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