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Yes& News

Yes& Hires Washington Advertising Legend

Howard Bomstein, one of the region’s foremost advertising executives, brings his strong connections and portfolio of real estate, automotive, media, retail, and utility contacts to fast-growing Yes& as Vice President for Business Development. 

Lisa Daniel

Yes& News

Choice Hotels + Major League Fishing = A Major League Partnership

Want to see what we’ve been up to with Choice Hotels? This sizzle reel sums up just some of our work for Econo Lodge, which debuted for franchisees at their 2019 Annual Convention.

Mark Pedersen

Yes& News

Yes& Continues its Expansion with Three Senior-level Hires

Just as its name suggests, Yes& is adding on, hiring top talent to expand its business across the mid-Atlantic region.

AJ Guenther

Yes& News

Yes&’s Continued Client Success Results in Book of Lists Recognition

Washington Business Journal Book of Lists has recognized Yes& as a top agency within three different categories: 

Jo Joslin

Yes& News

Welcome Our New VP Marketing Services | Carmel McDonagh

We are pleased to announce that Carmel McDonagh has joined our organization as VP Marketing Services and General Manager of the ConnellyWorks brand. McDonagh brings with her more than 20 years of experience in strategic marketing and events services in the public sector IT and B2B marketplaces.  

Jo Joslin

Yes& News

Yes& Named One of America’s Fastest Growing Private Companies

Company’s continued growth and expansion results in Inc. 5000 recognition Inc. Magazine recently announced that Yes&, a performance-driven marketing agency, made their annual list of America's Fastest Growing Private Companies. This is the first year Yes& has been included on the Inc. 5000 list and is a direct result of the success of the company’s growth strategy.

Amy Ballard

Yes& News

New Book By Yes& SVP Digital Greg Kihlström Discusses the Evolving Relationship Between Brand and Consumer

Brands have evolved over centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. Yes& SVP Digital Greg Kihlström’s new book, The Agile Brand, follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways. “In my work at Yes&, I see the shifting consumer landscape and how it is affecting the dynamics between customers and the brands they choose to support,” says Kihlstrom. “This book discusses how successful organizations have embraced a two-way relationship with consumers and a more agile approach to growth.”

Amy Ballard

Yes& News

Yes& Partners with Acquia to Provide Customer Experience Orchestration Technology for Marketers

Personalized customer experiences are proven to boost marketing results and increase revenue. Now, through an official partnership with leading digital experience provider Acquia, Yes& clients have access to powerful tools for customer journey creation, orchestration, and analytics.

Amy Ballard

Yes& News

Yes& Becomes a HubSpot Certified Agency Partner

Yes& Becomes a HubSpot Certified Agency Partner

Admin

Yes& News

Event Announcement: Return on Creativity + The Release of The Agile Brand by Greg Kihlström

Date/Time: August 16, 2018 @ 7pm

Amy Ballard

Yes& News

Yes& SVP Digital Greg Kihlström Announced as Chair of AAF National Technology Advisory Committee

Today, at ADMERICA 2018, the American Advertising Federation’s Annual National Conference, it was announced that Yes& SVP Digital Greg Kihlström will serve as the first Chair of the AAF’s National Technology Advisory Committee. It is the organization’s first national committee, bringing agencies, clients, and technology vendors together in a new forum to drive the industry forward.

Oz Coruhlu

Yes& News

Ingrid Vax Joins Yes& as VP of Marketing

(Alexandria, VA -- May 29, 2018)  Yes&, a performance-driven marketing agency based in Alexandria, Virginia, announced today that Ingrid Vax has joined as Vice President of Marketing. Vax will take a lead

Amy Ballard

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