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Yes& News

Welcome Our New VP Marketing Services | Carmel McDonagh

We are pleased to announce that Carmel McDonagh has joined our organization as VP Marketing Services and General Manager of the ConnellyWorks brand.  Carmel is an experienced and innovative communications leader with deep experience in the government sector.  She comes to us from 1105 Media, where she served as the Chief Marketing Officer and Vice President of Marketing for more than 13 years.  

Jo Joslin

Yes& News

Yes& Named One of America’s Fastest Growing Private Companies

Company’s continued growth and expansion results in Inc. 5000 recognition Inc. Magazine recently announced that Yes&, a performance-driven marketing agency, made their annual list of America's Fastest Growing Private Companies. This is the first year Yes& has been included on the Inc. 5000 list and is a direct result of the success of the company’s growth strategy.

Amy Ballard

Yes& News

New Book By Yes& SVP Digital Greg Kihlström Discusses the Evolving Relationship Between Brand and Consumer

Brands have evolved over centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. Yes& SVP Digital Greg Kihlström’s new book, The Agile Brand, follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways. “In my work at Yes&, I see the shifting consumer landscape and how it is affecting the dynamics between customers and the brands they choose to support,” says Kihlstrom. “This book discusses how successful organizations have embraced a two-way relationship with consumers and a more agile approach to growth.”

Amy Ballard

Yes& News

Yes& Partners with Acquia to Provide Customer Experience Orchestration Technology for Marketers

Personalized customer experiences are proven to boost marketing results and increase revenue. Now, through an official partnership with leading digital experience provider Acquia, Yes& clients have access to powerful tools for customer journey creation, orchestration, and analytics.

Amy Ballard

Yes& News

Yes& Becomes a HubSpot Certified Agency Partner

Yes& Becomes a HubSpot Certified Agency Partner

Admin

Yes& News

Event Announcement: Return on Creativity + The Release of The Agile Brand by Greg Kihlström

Date/Time: August 16, 2018 @ 7pm

Amy Ballard

Yes& News

Yes& SVP Digital Greg Kihlström Announced as Chair of AAF National Technology Advisory Committee

Today, at ADMERICA 2018, the American Advertising Federation’s Annual National Conference, it was announced that Yes& SVP Digital Greg Kihlström will serve as the first Chair of the AAF’s National Technology Advisory Committee. It is the organization’s first national committee, bringing agencies, clients, and technology vendors together in a new forum to drive the industry forward.

Oz Coruhlu

Yes& News

Ingrid Vax Joins Yes& as VP of Marketing

(Alexandria, VA -- May 29, 2018)  Yes&, a performance-driven marketing agency based in Alexandria, Virginia, announced today that Ingrid Vax has joined as Vice President of Marketing. Vax will take a lead

Amy Ballard

Yes& News

Yes& Wins Gold Healthcare Advertising Award for Geisinger Work

Yes& is proud to announce that our Geisinger Engagement Survey Promotion for Geisinger Health won a Gold Healthcare Advertising Award in the Employee Communication category.

Amy Ballard

Yes& News

Sprague Serving as Judge of Association for Accounting Marketing Awards

Yes& President & CEO Bob Sprague was asked to serve as a judge for the annual Marketing Achievement Awards for the Association for Accounting Marketing

Amy Ballard

Yes& News

Yes& Elected to 4A's Membership

In April 2018, Yes& was elected to membership in the 4A's (aaaa.org), the national trade association

Robert W. Sprague

Yes& News

ConnellyWorks Merges with Yes& Agency

ConnellyWorks, Inc. today announced it has merged with Yes&, a performance driven marketing agency that combines the strengths and capabilities of four communications firms into an innovative full-service agency offering clients across the government and commercial marketplace a single source for their PR, marketing, digital strategy and events needs.

Amy Ballard

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