Yes&’s creative work for Akima was recently honored with a Platinum Award for the 14th Annual Hermes Creative Awards.
Yes& News Yes& General
What is Your COVID-19 Brand Story?
The question might be gauche, were it not for the fact that all of us have a coronavirus story, just as those who remember 9/11, Pearl Harbor, and the Great Depression have stories about living through those historical events. Our audiences gain insights, and form opinions, by what we choose to show and tell. Years from now, our collective stories will likely include stay-at-home orders, face masks, and toilet paper shortages, and perhaps the background noise of partisan divisiveness and the angst of economic recession. Individually, we’ll expose how these times shaped us, challenged us to do things differently, and hopefully compelled us to do better.
Yes& News CX
Five Ways that Range Can Be Your Secret to Success Following COVID-19
In his recent book, Range: Why Generalists Triumph in a Specialized World, David Epstein makes the argument that combining knowledge and experience from multiple fields is the optimal path to success. He relies heavily on the worlds of sports, science, corporate culture, and higher education to make his compelling point.
Yes& News Digital
Four Avoidable Website Mistakes
The communications foundation and engine for marketing efforts. An essential consumer/member/stakeholder touchpoint. A major organizational investment. A key embodiment of a brand. A transactional powerhouse for sales and services. An organization’s website is all this and more, providing myriad good reasons to optimize its ROI through astute strategy and planning.
Yes& News Associations
The Wayward Customer Journey Map & Why it’s More Essential than Ever
These last few weeks have taught us something about the customer journey: it’s ever-changing. What we thought was true a month ago has been completely altered, reevaluated, and, really, blown up! What we once couldn’t imagine, we now see as harsh reality. It’s difficult to navigate as the paths meander and end.
Let's Stay in Touch
What's the point of having knowledge if we don’t share it? Sign up for the Yes& newsletter to get the latest news, tips, & general musings.