We are pleased to announce that Carmel McDonagh has joined our organization as VP Marketing Services and General Manager of the ConnellyWorks brand. Carmel is an experienced and innovative communications leader with deep experience in the government sector. She comes to us from 1105 Media, where she served as the Chief Marketing Officer and Vice President of Marketing for more than 13 years.
Yes& Named One of America’s Fastest Growing Private Companies
Company’s continued growth and expansion results in Inc. 5000 recognition Inc. Magazine recently announced that Yes&, a performance-driven marketing agency, made their annual list of America's Fastest Growing Private Companies. This is the first year Yes& has been included on the Inc. 5000 list and is a direct result of the success of the company’s growth strategy.
New Book By Yes& SVP Digital Greg Kihlström Discusses the Evolving Relationship Between Brand and Consumer
Brands have evolved over centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. Yes& SVP Digital Greg Kihlström’s new book, The Agile Brand, follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways. “In my work at Yes&, I see the shifting consumer landscape and how it is affecting the dynamics between customers and the brands they choose to support,” says Kihlstrom. “This book discusses how successful organizations have embraced a two-way relationship with consumers and a more agile approach to growth.”
Yes& Partners with Acquia to Provide Customer Experience Orchestration Technology for Marketers
Personalized customer experiences are proven to boost marketing results and increase revenue. Now, through an official partnership with leading digital experience provider Acquia, Yes& clients have access to powerful tools for customer journey creation, orchestration, and analytics.
Yes& SVP Digital Greg Kihlström Announced as Chair of AAF National Technology Advisory Committee
Today, at ADMERICA 2018, the American Advertising Federation’s Annual National Conference, it was announced that Yes& SVP Digital Greg Kihlström will serve as the first Chair of the AAF’s National Technology Advisory Committee. It is the organization’s first national committee, bringing agencies, clients, and technology vendors together in a new forum to drive the industry forward.
ConnellyWorks Merges with Yes& Agency
ConnellyWorks, Inc. today announced it has merged with Yes&, a performance driven marketing agency that combines the strengths and capabilities of four communications firms into an innovative full-service agency offering clients across the government and commercial marketplace a single source for their PR, marketing, digital strategy and events needs.
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