This week in Episode 8 of The Marketing Game, John Siniff, Executive Vice President of Content for Subject Matter, battles Josh Golden, Yes& Senior Creative Director, in a game of Jenga.
These two marketing minds discuss how content is defined and how it can inform, enlighten and persuade. Siniff provides insight into what he has learned about content through his experience and how Jenga can be used as a perfect metaphor.
Subject Matter specializes in creative advocacy, where the tools of creative content, advertising, government relations and strategic communications meet.
Yes& has partnered with Capitol Communicator to create “The Marketing Game” video series. In The Marketing Game, Yes& challenges the D.C.-area’s best marketing minds to share their insights, instincts and industry info over a classic strategic board game.
Want to play “The Marketing Game” with Yes&? We're looking for CMOs and the best marketing minds to share their insights, instincts and industry info, over a classic strategic board game. To learn more, contact Josh Golden at JGolden@yesandagency.com.