---
title: Booz Allen Hamilton Battles Yes& in 'The Marketing Game'
description: Yes& Senior Creative Director Josh Golden chats with Kerry Morgan from Booz Allen about marketing’s future while playing Connect Four.
image: https://insights.yesandagency.com/hubfs/Imported_Blog_Media/insights-hero_1-Apr-22-2025-08-11-30-6862-PM.jpg
---
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# The Marketing Game: Episode 2
**Jo Joslin
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Next up, in this episode, **Yes& Senior Creative Director, Josh Golden** sits down with **Kerry Morgan, Senior Marketing Strategist at Booz Allen Hamilton,** to talk about the endless possibilities with marketing today and in the future, all while engaging in a vertical battle of Connect Four.
**Yes& has partnered with Capitol Communicator to create “The Marketing Game” video series. **In “The Marketing Game”, Yes& challenges the D.C.-area’s best marketing minds to share their insights, instincts and industry info, over a classic strategic board game.
Morgan and Josh discuss where marketing is going from here, why Connect Four makes the perfect metaphor for marketing, along with many other ideas and insights from both of their expertise in marketing. Morgan works with the Data Analytics function at Booz Allen, leading marketing strategies for the firm’s most innovative capabilities including machine learning and immersive VR/AR solutions.
**Want to play “The Marketing Game” with Yes&? We're looking for CMOs and the best marketing minds to share their insights, instincts and industry info, over a classic strategic board game. To learn more, contact Josh Golden at [JGolden@yesandagency.com](mailto:JGolden@yesandagency.com). **
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Jo Joslin
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