In this first installment, Yes& Senior Creative Director Josh Golden and, ASAE Chief Marketing and Communications Officer, Robb Lee discuss the ups and downs of association marketing while competing with one another to a game of Shoots and Ladders.
Yes& has partnered with Capitol Communicator to create “The Marketing Game” video series. In “The Marketing Game”, Yes& challenges the D.C.-area’s best marketing minds to share their insights, instincts and industry info, over a classic strategic board game.
Josh and Rob discuss how recent technology impacts marketing, why Shoots and Ladders is the perfect metaphor for marketing, as well as getting Rob's advice on what are his biggest tips for marketing to non-profits and associations?
Want to play “The Marketing Game” with Yes&? We're looking for CMOs and the best marketing minds to share their insights, instincts and industry info, over a classic strategic board game. To learn more, contact Josh Golden at JGolden@yesandagency.com.