Insights | Yes& | Performance-Driven Marketing Agency | Washington DC

Why 'Trouble' is the Perfect Metaphor for Marketing

Written by Jo Joslin | Oct 16, 2018 9:47:20 PM

In this third episode of "The Marking Game" Series, Yes& Senior Creative Director Josh Golden sits down with Trevor Lynn, Chief Marketing Officer of Social Tables, over a tantalizing game of Trouble.

Yes& has partnered with Capitol Communicator to create “The Marketing Game” video series. In The Marketing Game, Yes& challenges the D.C.-area’s best marketing minds to share their insights, instincts and industry info, over a classic strategic board game.

Founded in 2011, Social Tables is an innovative, collaborative web-based event planning platform that changes the way events are designed — by introducing better collaboration between planners and properties, to create great events.

Josh asks Trevor about Social Tables, how feedback loops impact their company, why "Trouble" is the perfect metaphor for marketing, and much more.

Want to play “The Marketing Game” with Yes&? We're looking for CMOs and the best marketing minds to share their insights, instincts and industry info, over a classic strategic board game. To learn more, contact Josh Golden at JGolden@yesandagency.com