Partnership will Enable Both Agencies to Offer a Comprehensive Suite of Services that Resonate with Diverse Audiences
ALEXANDRIA, VA (May 23, 2024) - Yes&, a leading mid-sized marketing agency, and Spero Studio, a woman- and black-owned communications firm, today announced a newly formed mentor-protégé partnership guided by the Small Business Administration (SBA). The firms will collaborate to develop integrated marketing campaigns in the federal sector.
The partnership between Yes& and Spero Studio will leverage their combined expertise and resources to deliver inclusive and impactful marketing campaigns that resonate with wide-ranging audiences. As part of this newly formed partnership, both agencies will also form a joint venture – Spero Studio Federal.
Spero Studio is a fully integrated communications firm committed to fostering brand-audience connections that translate to meaningful shifts in healthcare, financial services, voter engagement and more. The agency has a proven track record of success, having recently worked on targeted campaigns with the Baltimore City Health Department, The Motley Fool, Amgen, and multiple Democratic congressional campaigns.
“Partnering with Spero Studio to create Spero Studio Federal is one more example of our ‘yes and’ approach,” said Bob Sprague, CEO of Yes&. “Their commitment to underserved audiences perfectly aligns with our values, which made this decision to join forces easy. Together, we will leverage our collective strengths to drive positive change and deliver outstanding results for our clients.”
“From voter engagement and public affairs campaigns to GWACs, inclusive and effective citizen engagement is at the heart of government programs. Now, the government can turn to a firm that excels in big idea generation driven by culture-forward™ strategies,” said Jenelle Coy, Founder and CEO of Spero Studio.
Spero Studio was founded in November 2017 by Jenelle Coy, whose work has become a staple of national public relations and public affairs campaigns. Coy is joined by a team that includes Cameron Trimble, former director of digital engagement at the Biden White House and national director of African American advertising & paid media for Biden for President and Cyrus Garrett, former African American political director for the DNC and associate director of intergovernmental affairs at 59th Presidential Inaugural Committee.
In recent years, Yes& has experienced significant growth, earning the prestigious title of the #1 Fastest Growing Ad Agency in the Southeast U.S. by Adweek and ranking #9 among the fastest growing privately-held companies in the Greater D.C. area by the Washington Business Journal. The agency’s growth is fueled by an expanded offering of comprehensive business and marketing services, now further enriched by the unique voice and perspective Spero Studio brings to connecting with multifaceted communities.
The strategic partnership between Yes& and Spero Studio represents a significant step forward in both agencies' growth strategies. Their combined expertise and dedication to diversity make them poised to deliver successful campaigns for their clients.
About Yes&
Yes& is an integrated marketing agency serving complex needs across the commercial, association, B2G, and government sectors. Yes& brings “positivity + possibility” through an expanding suite of capabilities including branding, digital strategy and analytics, advertising, customer experience (CX), market research, content development, events, and public relations, and serves clients nationwide from its headquarters in the Washington, D.C., Chicago and Philadelphia areas. The Washington Business Journal recently named Yes& the #2 Ad Agency in the greater DC area. They have also been recognized among the Inc. 5000 fastest-growing privately held companies in the U.S. for the fourth time. www.yesandagency.com.
About Spero Studio
Spero Studio is a woman-owned communications strategy firm serving clients in highly regulated industries in the nation’s capital. At the heart of their success is a culture-forward™ methodology that unites diverse audiences, redefines brand-audience connections and fosters meaningful shifts in perception and behavior. With a focus on empowering disengaged and disenfranchised communities, Spero Studio aims to create marketing strategies that drive positive change and empower underrepresented communities. www.sperostudio.com
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Contact:
Antonya Asante
Yes&
aasante@yesandagency.com