Can you believe it has been three years since ASAE has had its Annual Meeting in person!? Yes& is so excited to get together in Nashville from August 20-23, enthusiastic as ever to listen, learn, and share our own thoughts on how to inspire associations and their members with a creative spark.
If you’re attending the ASAE Annual Meeting, come “see how we roll”… We’ll be at booth #851. Visit us for a lively discussion & let us put a little Yes& in your day.
Now in our 17th year of producing the general sessions at the Annual Meeting, we continuously search for ways to make it more personal and reinvigorate the conference experience. We deeply understand the association experience and have worked closely with many over the years to help them realize their full potential through creativity, empathy, and curiosity.
Yes& is inspired by an improv technique, and our goal is to always deliver on the promise of “&.” We’re bringing the possibilities of “&” to our booth through an interactive giveaway that will challenge you to try something new, get out of your comfort zone, and lead you to discover new possibilities.
This year’s ASAE Annual Meeting schedule is packed with great sessions to learn from. If you’re specifically looking to operationalize your content strategy, we have a session you won’t want to miss.
One of our Yes&ers will be co-presenting with our client, the American Forest & Paper Association, on how to take your association’s content strategy and create governance and structure around it to produce flexible and scalable content to meet your goals.
Join Chrissie Koeppen, Yes& Digital Strategist, and Lindsay Murphy, VP of Communications for the American Forest & Paper Association, on Monday, August 22, from 4:00 – 5:00pm for the session, “A Hands-On Guide to Effectively Operationalize Your Content Strategy.”
Strong website content serves as a foundation for any brand's communication strategy, but there's an often-missed crucial step between strategy and delivery: operationalizing your content. Chrissie and Lindsay will review a case study showing content before and after the content strategy was operationalized, including some of the data insights that were used to make decisions. Join for a hands-on guided lesson on how to operationalize your content strategy within your own organization.