We're bringing the possibilities of "&" to the ASAE Annual Meeting
August 20 - 23, 2022
Associations need big ideas. We can help.
Is content strategy top-of-mind for your association?
This year’s ASAE Annual Meeting schedule is packed with great sessions to learn from. If you’re specifically looking to operationalize your content strategy, we have a session you won’t want to miss.
One of our Yes&ers will be co-presenting with our client, the American Forest & Paper Association, on how to take your association’s content strategy and create governance and structure around it to produce flexible and scalable content to meet your goals.
Join Chrissie Koeppen, Yes& Digital Strategist, and Lindsay Murphy, VP of Communications for the American Forest & Paper Association, on Monday, August 22, from 4:00 – 5:00pm for the session, “A Hands-On Guide to Effectively Operationalize Your Content Strategy.”
Strong website content serves as a foundation for any brand's communication strategy, but there's an often-missed crucial step between strategy and delivery: operationalizing your content. Chrissie and Lindsay will review a case study showing content before and after the content strategy was operationalized, including some of the data insights that were used to make decisions. Join for a hands-on guided lesson on how to operationalize your content strategy within your own organization.