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Digital Marketing & PR Video Creative

What Video Pros Know That You Don't Know

The ubiquity of the smart phone has put video production into the hands of billions. We have in our hands technology that can produce and transmit pictures and sound that are higher in quality than the finest professional cameras, editing, and graphics equipment could deliver even twenty years ago. And we use it: about 300 hours of video are uploaded to YouTube every second.

Robert W. Sprague

Marketing & PR

Marketing Credit Cards and Loans to Millennials and Gen Z

Millennials are no strangers to debt. With student loan debt ($1.48 billion) at nearly double the total amount of credit card debt in the United States, a large portion student loan debt belongs to millennials. In fact, debt is such an overwhelming influence on millennial thoughts and behavior that a recent survey by Credible showed that debt scares them more than death.

Greg Kihlström

Yes& News

Yes& SVP Digital Greg Kihlström Announced as Chair of AAF National Technology Advisory Committee

Today, at ADMERICA 2018, the American Advertising Federation’s Annual National Conference, it was announced that Yes& SVP Digital Greg Kihlström will serve as the first Chair of the AAF’s National Technology Advisory Committee. It is the organization’s first national committee, bringing agencies, clients, and technology vendors together in a new forum to drive the industry forward.

Oz Coruhlu

Marketing & PR

PR and Today’s CMO

What keeps your company’s Chief Marketing Officer (CMO) up at night? Ask him or her, and you will probably get some iteration of the following: How do I protect/enhance my brand? Am I addressing the

AJ Guenther

Yes& News

Ingrid Vax Joins Yes& as VP of Marketing

(Alexandria, VA -- May 29, 2018)  Yes&, a performance-driven marketing agency based in Alexandria, Virginia, announced today that Ingrid Vax has joined as Vice President of Marketing. Vax will take a lead

Amy Ballard

Digital

GDPR for U.S.-Based Marketers

You have undoubtedly heard a lot about GDPR lately. This probably involved a slew of emails in your inbox asking you to update your privacy settings, or (depending on the industry you work in), several other changes made to the

Greg Kihlström

Digital

Guide to Bank and Credit Union Website Accessibility

Trying to find out exactly how to apply accessibility rules and standards to your financial institution’s website can be challenging. There are many sources of conflicting information out there that can make it difficult to understand the exact rules and how/when they apply to you. We have reviewed the latest information to provide a guide that can help you as you plan your next site or revise your current one.

Greg Kihlström

Marketing & PR

Crisis Communications: By the Time You Read This, You’re Too Late

Imagine you manufacture an iconic backyard barbecue accessory, and you wake up one morning to this headline:  "Tiki torch-wielding white nationalists rally at UVA." Suddenly your TIKI® branded torches

Robert W. Sprague

Branding

Messaging as Storytelling: Unleash Your Brand

When I started my career as a reporter in the federal IT industry, I often struggled to find an angle that would bring a story alive.

John Monroe

Digital

Battle of the Stories: Snapchat, Instagram, and Facebook at a Glance

As social media capabilities continue to increase, so does the connectedness of each platform’s users. One of the fastest-growing tools is the Story function that many have adopted. Snapchat, Instagram, and Facebook all have their version of the “story,” and each allows users to share their day in real time. This allows for the ability to do exactly what the name suggests: tell stories.

Greg Kihlström

Marketing & PR

Internal Comm: Are You Making the Wrong Mistake?

It was Yogi Berra who declared, "I don't want to make the wrong mistake." Is this how you approach internal communications in your organization?  Granted, there are many good reasons to take care. Internal comms mistakes can make employees angry or fearful.  Laws can be broken, and regulations violated. Dirty laundry can find its way to customers, stakeholders, or the media.  The damage—to morale, productivity, reputation,

Robert W. Sprague

Yes& News

Yes& Wins Gold Healthcare Advertising Award for Geisinger Work

Yes& is proud to announce that our Geisinger Engagement Survey Promotion for Geisinger Health won a Gold Healthcare Advertising Award in the Employee Communication category.

Amy Ballard

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