We are pleased to announce that Carmel McDonagh has joined our organization as VP Marketing Services and General Manager of the ConnellyWorks brand. Carmel is an experienced and innovative communications leader with deep experience in the government sector. She comes to us from 1105 Media, where she served as the Chief Marketing Officer and Vice President of Marketing for more than 13 years.
Marketing & PR
The Marketing Game: Episode 2
Next up, in this episode, Yes& Senior Creative Director, Josh Golden sits down with Kerry Morgan, Senior Marketing Strategist at Booz Allen Hamilton, to talk about the endless possibilities with marketing today and in the future, all while engaging in a vertical battle of Connect Four.
Digital Marketing & PR
The Evolving Bank Customer Experience
Banking trends have evolved rapidly over the past two decades. As a result, banks are working harder than ever to keep up with the demands and preferences of their customers. These advancements include offerings that make banking more accessible, create the ability to bank more freely, and have a more tailored experience that is personalized to their needs. It is difficult to say what new developments will occur in the decades to come that will continue to shape the optimal customer experience. What is known, however, is that these advancements have changed the banking customer experience forever.
Yes& Named One of America’s Fastest Growing Private Companies
Company’s continued growth and expansion results in Inc. 5000 recognition Inc. Magazine recently announced that Yes&, a performance-driven marketing agency, made their annual list of America's Fastest Growing Private Companies. This is the first year Yes& has been included on the Inc. 5000 list and is a direct result of the success of the company’s growth strategy.
New Book By Yes& SVP Digital Greg Kihlström Discusses the Evolving Relationship Between Brand and Consumer
Brands have evolved over centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. Yes& SVP Digital Greg Kihlström’s new book, The Agile Brand, follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways. “In my work at Yes&, I see the shifting consumer landscape and how it is affecting the dynamics between customers and the brands they choose to support,” says Kihlstrom. “This book discusses how successful organizations have embraced a two-way relationship with consumers and a more agile approach to growth.”
Yes& Partners with Acquia to Provide Customer Experience Orchestration Technology for Marketers
Personalized customer experiences are proven to boost marketing results and increase revenue. Now, through an official partnership with leading digital experience provider Acquia, Yes& clients have access to powerful tools for customer journey creation, orchestration, and analytics.
Let's Stay in Touch
What's the point of having knowledge if we don’t share it? Sign up for the Yes& newsletter to get the latest news, tips, & general musings.