Howard Bomstein, one of the region’s foremost advertising executives, brings his strong connections and portfolio of real estate, automotive, media, retail, and utility contacts to fast-growing Yes& as Vice President for Business Development.
Turn Your Association Data into Action | Digging Into the Data
Data without analysis is meaningless. It must be converted to actionable information, which can inform all aspects of your marketing efforts, from audience segmentation to channel selection to messaging, resulting in higher ROI. In last week's blog, I covered which data sources to pull from to ensure that your association gets the complete picture. Now, lets dig into the data. Here are the things to think about:
Turn Your Association Data into Action
You've tried it all - email marketing, digital advertising, social media, etc...but something hasn’t been clicking. You're not alone. In this article, I explain an alternative method to bringing in new members, increasing your event registration, gaining traction with your non-dues initiatives, and attracting that prospective audience that you've been trying to pull for years.
Tools of the PR Trade: Six Tips for More Effective B2G Interviews
Talking with a reporter can be daunting, but it’s a good opportunity to share your expertise and position your company as a thought leader in the B2G space. In this article you will be set up for success with these 6 tips for the most effective interview.
AMA DC Inside Edition | Greg Kihlström, Yes& SVP Digital
On February 26th at this year's AMA DC Event, Greg Kihlstrom, Yes& SVP Digital, will discuss how brands who embrace agility and a nimble relationship with their customers are successful in a world of continual change. Here’s an inside look on Greg Kihlstrom:
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