Insights

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Digital Events Associations Virtual Events

How to Transition Award Ceremonies to An Engaging Virtual Environment

The 13th Annual Military IT Awards could not be  held in person due to the coronavirus pandemic. So, the Yes& events team brainstormed a way to deliver the awards ceremony in an interactive, virtual environment that added value to the event. 

Jenny Muchnikoff

Digital Marketing & PR Virtual Events Government

Overcoming Recruiting Challenges in the Government Space

Adapting to the “new normal” these days feels like a high-speed car chase: Who can evolve the  fastest to succeed? Recruiting in the government space is no different. Fortunately, the right marketing strategies can help government agencies efficiently and effectively reach qualified personnel and succeed in their recruitment efforts.

Jo Joslin

Branding Marketing & PR Creative

Logo Design - A Key Step in Building a Remarkable Brand

Golden arches, a green mermaid, an apple—these all evoke distinctive feelings and unequivocal associations. What are the secrets to logo success and how does your brand stack up?

Giuseppe Carabelli

Video Creative Associations Non Profit

Let's "Make-A-Wish®"! - Yes& Helps Trusted Choice® Reach For the Stars and Their Goals

We're proud to have supported Trusted Choice® independent agents in a digital and social campaign that showcased their partnership with Make-A-Wish®.

Layla Masri

Events Video B2G Associations Virtual Events

9 Tips for a Successful Virtual Award Ceremony Part 2

Don’t know where to start when moving an in-person awards ceremony to a virtual setting? Consider these tips for a  successful virtual awards event.

Kay Logan

Yes& News Culture

Yes& Named One of the 75 Fastest Growing Companies in the Greater Washington Area

WASHINGTON, D.C., September 11, 2020 - The Washington Business Journal (WBJ) recognized Yes& as one of the fastest growing companies in the Greater Washington area. The Alexandria-based marketing agency has made the list for its remarkable growth over the past three years. 

Jenny Muchnikoff

Digital B2G Cyber Security

What is PAM? And Why Does Telework Make Government Agencies Need It Even More?

The rapid transition to telework due to the COVID-19 outbreak caused many government information technology managers to rethink how to secure agency networks. 

Rutrell Yasin

Yes& News Culture

Yes& Establishes the Edith Bullard Fellowship for Racial and Ethnic Diversity

A new fellowship deepens the Yes& commitment to diversity and inclusion—and honors one of the agency’s most impactful leaders.

Andrew Teie

Digital Creative Associations Virtual Events

What I Learned at StratFest 2020

Fourteen Yes&ers attended this year's 4As StratFest, an event that celebrates and recognizes the best strategic thinking in marketing, media, and advertising around the world.  What were some of the key takeaways?

Robert W. Sprague

Branding Marketing & PR CX

In and Out: How Marketers Should Lead the Customer Experience (R)Evolution

Marketers have historically been responsible for bringing the brand to the customer. In 2020, it’s time for us to bring the customer to the brand. The customer experience revolution is upon us, and marketing leaders are uniquely positioned to re-evaluate our skillsets, update our strategies, and lead the charge. 

Amanda Bachman

Yes& News Marketing & PR Culture

Steps for Promoting Diversity & Inclusion Through Your Marketing

How does your company optimize diversity and inclusion in your storytelling and marketing efforts? Learn more about how prioritizing these values in executing your marketing strategy makes a profound difference.

Erica Nash-Thomas

Yes& News Culture

Helping Parents Balance Distance Learning With Working From Home

Employees who are also parents are struggling during these challenging times. Read on about how you can make simple adjustments that can ease family stress and lessen the load on your multi tasking heroes.

Elise Russo

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