If effective communication were easy, everyone would be doing it. Making oneself understood in print is hard – like finding the perfect holiday gift. It’s no surprise, then, that writing intended to be engaging and persuasive frequently misses the mark. When that happens, audiences can feel underwhelmed, like a gift recipient of plain black socks.
Join Yes& for the 6th Annual Merry Mail Social
The most wonderful time of the year is fast-approaching and with that comes our holiday favorites. From silver bells to eggnog to Christmas tree shopping, these popular pastimes are sure to usher in the holiday season with fun, laughter, smiles, and joy.
What We Learned at the 2022 Mid-Atlantic Marketing Summit
Yes& was engaged to the max at this year’s Mid-Atlantic Marketing Summit. Some of our team attended to network and learn, some were there to discuss challenges with attendees at the Yes& booth, and we even had team members lead a session with clients. It was a great day exploring challenges and innovative solutions with the great minds of the marketing and communications professional community.
The Right Kind of Research Can Be The Key to Member Engagement
Tracy Betts speaks on the needs of associations “A little bit of the right kind of research can help you hit the mark—to make a big impact with your members and get you the kind of engagement you’re looking for.” So says Tracy Betts, senior vice president of digital innovation at Yes&.
Building Team Cohesion Through Social Gatherings
With the holidays just around the corner, it is the season for gatherings. The holidays remind us of the importance of coming together: to reconnect, create new shared experiences, and deepen bonds. It allows us to practice small talk, or civil discourse—with restraint. We may trash talk each other’s favorite football teams, but then happily make plans to watch more games together. If things go well, we will leave with a better understanding of each other and at least a civil relationship with that one person who tends to raise our blood pressure.
A Day In The Life as a Yes& Events Producer
As cliché as it might sound, no two days are alike for an event producer at Yes&. Our client events touch pretty much every department within Yes&, in addition to many external partners, so there’s a lot of interesting things we get to create with a lot of interesting people.
Escape Simple. Give Your Brand Purpose
Safe. Generic. Blends in. Nothing a company would want to be associated with regarding their brand identity. Unfortunately, many companies suffer from a lack of uniqueness, memorability, and diversity within their branding strategy. This can be attributed to several different factors including struggling to keep up with customer demands and competitors, a lack of purpose behind branding efforts, and playing it too safe or oversimplifying branding efforts. When it comes to a successful branding strategy and digital experience, many say that “simple is always better.” However, this thought process often oversimplifies a company’s brand assets and customer experience.
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