Acquisition Strengthens Agency’s Branding and Digital Marketing Capabilities in the Association and Commercial Sectors
Digital Marketing & PR Events Creative Strategy
Yes& at the Mid-Atlantic Marketing Summit & PR Summit DC
Yes& sponsored the 2021 Mid-Atlantic Marketing Summit and PR Summit DC, where members of our team joined industry leaders in person for the region’s premier event for marketing, communications, public relations, public affairs, and media practices.
Yes& News Digital
Yes& Completes Acquisition of Boldr Strategic Consulting
Agency Enhances Capabilities Portfolio, Grows Digital Innovation Footprint Yes& has acquired Boldr Strategic Consulting, a digital management firm that uses a design-thinking approach to keep trade associations and professional societies relevant while guiding them through the rapidly changing digital environment. With this acquisition, Yes& is expanding its digital capabilities with an emphasis on strategy. As part of the acquisition, Tracy Betts, CEO of Boldr, will join Yes&’s executive team as Senior Vice President.
Digital Marketing & PR Creative Yes& General Virtual Events Customer Experience User Experience
Building Brand Love With DX
It’s time we talk about our exes. No, not your high school sweetheart or that one your mom never liked. We’re talking about familiar terms like UX, CX, and the more recent one to hit the scene: DX.
Events Virtual Events
Are Hybrid Events Our Future?
Event producers have a predicament on their hands. Those who were able to pivot successfully to virtual events during the pandemic expanded their reach to audiences and speakers globally, providing exceptional value to their sponsoring organizations backed by real-time data on attendee participation. Accessibility to content was at an all-time high. Recorded sessions gave further engagement post-event and automatically created additional content for brand and event websites. But many people are ready and want to return to in-person events.
Yes& Recognized with Four American Advertising Awards at the Annual AAF National Awards Gala
Yes&, a full service integrated marketing agency, announced today that its video production, “Akima’s Iñupiaq Shareholder" received two Gold 2021 American Advertising Awards (ADDYs) for Illustration and Animation, Special Effects or Motion Graphics and two Silver ADDYs for Audio/Video Sales Presentation and Art Direction - Single at the Annual American Advertising Federation (AAF) National Awards Gala on June 11.
Mental Health is Health
When most people think about health, they naturally think about the physical body. Insurance plans are built around it, workplaces tell you to stay home when you have a cold, and people are able to quickly spot when they or others are not feeling their best physically.
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