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Yes& News

Welcome Our New VP Marketing Services | Carmel McDonagh

We are pleased to announce that Carmel McDonagh has joined our organization as VP Marketing Services and General Manager of the ConnellyWorks brand.  Carmel is an experienced and innovative communications leader with deep experience in the government sector.  She comes to us from 1105 Media, where she served as the Chief Marketing Officer and Vice President of Marketing for more than 13 years.  

Jo Joslin

Marketing & PR

The Marketing Game: Episode 5

In this episode, Yes& Senior Creative Director Josh Golden sits down with Gayle Weiswasser, SVP of Communications and Business Development at Homesnap, making snap decisions amidst the twists and turns of The Game of Life.

Jo Joslin

Marketing & PR

The Marketing Game: Episode 4 Special Edition

A brand new "Special Edition" for The Marketing Game video series. Yes& Senior Creative Director Josh Golden sits down to talk over the hit-or-miss game of Battleship with three featured speakers from Capitol Communicator's PR Summit DC.

Jo Joslin

Marketing & PR

The Marketing Game: Episode 3

In this third episode of "The Marking Game" Series, Yes& Senior Creative Director Josh Golden sits down with Trevor Lynn, Chief Marketing Officer of Social Tables, over a tantalizing game of Trouble.

Jo Joslin

Marketing & PR

The Marketing Game: Episode 2

Next up, in this episode, Yes& Senior Creative Director, Josh Golden sits down with Kerry Morgan, Senior Marketing Strategist at Booz Allen Hamilton, to talk about the endless possibilities with marketing today and in the future, all while engaging in a vertical battle of Connect Four. 

Jo Joslin

Marketing & PR

The Marketing Game: Episode 1

In this first installment, Yes& Senior Creative Director Josh Golden and, ASAE Chief Marketing and Communications Officer, Robb Lee discuss the ups and downs of association marketing while competing with one another to a game of Shoots and Ladders.

Jo Joslin

Digital Marketing & PR

The Evolving Bank Customer Experience

Banking trends have evolved rapidly over the past two decades. As a result, banks are working harder than ever to keep up with the demands and preferences of their customers. These advancements include offerings that make banking more accessible, create the ability to bank more freely, and have a more tailored experience that is personalized to their needs. It is difficult to say what new developments will occur in the decades to come that will continue to shape the optimal customer experience. What is known, however, is that these advancements have changed the banking customer experience forever.

Greg Kihlström

Branding Digital

Your Brand is More Than the Sum of its Parts

The following article is based on a chapter from “The Agile Brand” by Greg Kihlström, now available on Amazon and iTunes.  

Greg Kihlström

Yes& News

Yes& Named One of America’s Fastest Growing Private Companies

Company’s continued growth and expansion results in Inc. 5000 recognition Inc. Magazine recently announced that Yes&, a performance-driven marketing agency, made their annual list of America's Fastest Growing Private Companies. This is the first year Yes& has been included on the Inc. 5000 list and is a direct result of the success of the company’s growth strategy.

Amy Ballard

Branding Digital

The Agile Brand

The following article is based on “The Agile Brand” by Yes& SVP Greg Kihlström, now available on Amazon and iTunes.  

Greg Kihlström

Yes& News

New Book By Yes& SVP Digital Greg Kihlström Discusses the Evolving Relationship Between Brand and Consumer

Brands have evolved over centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. Yes& SVP Digital Greg Kihlström’s new book, The Agile Brand, follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways. “In my work at Yes&, I see the shifting consumer landscape and how it is affecting the dynamics between customers and the brands they choose to support,” says Kihlstrom. “This book discusses how successful organizations have embraced a two-way relationship with consumers and a more agile approach to growth.”

Amy Ballard

Yes& News

Yes& Partners with Acquia to Provide Customer Experience Orchestration Technology for Marketers

Personalized customer experiences are proven to boost marketing results and increase revenue. Now, through an official partnership with leading digital experience provider Acquia, Yes& clients have access to powerful tools for customer journey creation, orchestration, and analytics.

Amy Ballard

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