Planning Always Pays Off
Digital Marketing & PR Creative Yes& General Virtual Events Customer Experience User Experience
Building Brand Love With DX
It’s time we talk about our exes. No, not your high school sweetheart or that one your mom never liked. We’re talking about familiar terms like UX, CX, and the more recent one to hit the scene: DX.
Events Virtual Events
Are Hybrid Events Our Future?
Event producers have a predicament on their hands. Those who were able to pivot successfully to virtual events during the pandemic expanded their reach to audiences and speakers globally, providing exceptional value to their sponsoring organizations backed by real-time data on attendee participation. Accessibility to content was at an all-time high. Recorded sessions gave further engagement post-event and automatically created additional content for brand and event websites. But many people are ready and want to return to in-person events.
Yes& Recognized with Four American Advertising Awards at the Annual AAF National Awards Gala
Yes&, a full service integrated marketing agency, announced today that its video production, “Akima’s Iñupiaq Shareholder" received two Gold 2021 American Advertising Awards (ADDYs) for Illustration and Animation, Special Effects or Motion Graphics and two Silver ADDYs for Audio/Video Sales Presentation and Art Direction - Single at the Annual American Advertising Federation (AAF) National Awards Gala on June 11.
Mental Health is Health
When most people think about health, they naturally think about the physical body. Insurance plans are built around it, workplaces tell you to stay home when you have a cold, and people are able to quickly spot when they or others are not feeling their best physically.
The Yes& team reflects on AAPI Heritage Month
May is Asian American/Pacific Islander Heritage Month and Yes& joins in celebrating the people and cultures of the world’s largest continent, which today hosts 48 nations. Since the first wave of Asian immigrants arrived nearly 200 years ago, the United States has benefitted from the rich heritage of people from China to Korea to Thailand to India to Russia, and dozens of points in between. In recognition of AAPI Month, we reached out to some of our Yes& team members to hear what the designation means to them.
Yes& News Culture
Advertising Awards Yes& Didn't Win
Yes& was honored to receive 21 industry awards in April, including ADDY Division 2, Communicator, Hermes, Healthcare Marketing, MUSE, and Blue Pencil & Gold Screen awards. But have you ever heard of the Pharmmys? The Alexars? Here are some of the advertising and marketing industry awards Yes& has not won… yet.
B2G Associations Non Profit Culture Government
A Lexicon of Zoom Fails
A new way of working demands a new vocabulary. As marvelous as Zoom and other videoconferencing platforms are, a surfeit of technical glitches and user errors accompanies the typical call. The author modestly proposes the following terms to describe our common experience—and common misery.
Marketing & PR B2G Associations Healthcare Non Profit
Women's History Month Doesn't Have To Be About History
Women’s History Month is the time of year when we look back on the whole of history and tell the stories of women who shattered the glass ceiling. Names like Cleopatra, Joan of Arc, Rosa Parks, Clara Barton, Ruth Bader Ginsburg, and Princess Diana come to mind. These were women in the public eye. They are very much giants in history. However, it is important to note that glass is easier to shatter when it is already cracked.
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