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Yes& General Government

AI: The Vanguard of Modern Defense and Beyond

HOW GOVERNMENT AGENCIES ARE USING AI TO IMPROVE THEIR MISSIONS AND SERVE CITIZENS IN 2024

Rutrell Yasin

Case Studies Marketing & PR Public Relations Yes& General

Elevating Your Brand through Thought Leadership Content

The power of a robust thought leadership strategy

Antonya Asante

Yes& General

Five Lessons Your Association Can Learn from Taylor Swift

Advice from The Tortured Poets Department to your Marketing Department

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Yes& General

Yes& Acquires CommCore

Growing integrated marketing agency bolsters its communications training and crisis capabilities

Yes&

Yes& General

These Tips Can Make All the Difference for Virtual Events

Creating Great Virtual Events with Yes& and Guru

Yes&

Yes& General

What’s a Brave Space?

Controversy with Civility | Know Your Identities | Own Your Impact | Ask Questions, Be Specific | Comfortable with the Uncomfortable | Bravery Requires Vulnerability

Yes& Inclusive Design Committee

Yes& General Announcement

American Women Quarters Advertising Campaign Recognized by the American Advertising Federation

AMERICAN WOMEN QUARTERS™ Advertising Campaign Earns Prestigious Recognition from aaf dc chapter As we open Women’s History Month, it’s fitting that the United States Mint’s advertising campaign featuring the American Women Quarters™ earned a silver award at the American Advertising Federation-DC’s American Advertising Awards ceremony on March 6, 2024.

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Yes& General Government

Who’s on the Forefront of AI Adoption? Not Who You’d Suspect…

How Government Agencies are Using AI to Improve their missions and serve citizens in 2024 Artificial intelligence (AI) will continue to transform government operations in 2024, especially with the weight of the federal government behind the advancement of safe and responsible development and use of AI. In 2023, federal agencies identified over 700 ways they use AI to advance their missions, a number that is only likely to grow. “When AI is used in agency functions, the public deserves assurance that the government will respect their rights and protect their safety,” according to guidance issued by the Office of Management and Budget (OMB).

Rutrell Yasin

Yes& General Announcement

Yes& Ranks No. 29 on Inc. Magazine’s List of Mid-Atlantic Region’s Fastest-Growing Private Companies

Companies on the 2024 Inc. 5000 Regionals: Mid-Atlantic list had an average growth rate of 154.26 percent ALEXANDRIA, VA (February 28, 2024) - Inc. magazine today revealed that Yes&, an Alexandria, Virginia-based integrated marketing agency, is ranked 29th on its fourth annual Inc. 5000 Regionals: Mid-Atlantic list, the most prestigious ranking of the fastest-growing Mid-Atlantic private companies, based in the District of Columbia, Delaware, Maryland, North Carolina, Virginia, and West Virginia. Born of the annual Inc. 5000 franchise, this regional list represents a unique look at the most successful companies within the Mid-Atlantic economy’s most dynamic segment–its independent small businesses, and this is Yes&’s fourth appearance on the list since 2018.

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Marketing & PR Yes& General

A Year of Yes&

(and Ariana grande seems to agree) The theory is simple. Busy, overwhelmed clients looking for marketing, advertising, and organizational transformation help have no time to coordinate the efforts of multiple small agencies, and omnichannel communications only work when messaging and strategy are tightly aligned. But large international holding companies can be slow moving and inflexible in cost. What today’s clients need is a partner big enough to offer sophisticated integrated services, and small enough to be agile. Yes. And. Does it work? Apparently so.

Robert W. Sprague

Case Studies Marketing & PR Yes& General

This is how we did it - USAging

With great funding comes great expectations. In 2022, USAging received an unprecedented windfall of funds for helping older adults, people with disabilities and caregivers. In the flash of an electronic deposit, the not-for-profit USAging had taken on a challenging new national initiative: making social services more accessible to a segment of the population that is notoriously difficult to reach.

Yes&

Branding Yes& General

Seeing Red?

maintaining brand identity in the digital world can be challenging Marketing professionals understand the importance of maintaining consistent branding across social channels. As we work to manage our own agency branding at Yes&, we have the support of meticulous and exacting designers who create content that 1) matches the Yes& brand and 2) conveys the right messages. Yet despite our best efforts, sometimes things don’t come off looking quite right. Recently, we’ve noticed that the quality of our Yes& branded graphics haven’t been as crisp as we would like when uploaded to social platforms. Our red ampersand graphic has appeared grainy, especially when enlarged. What’s going on?

Grace Nowak

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