Insights

Inquiry. Ideas. Inspiration.

Yes& News Yes& General

What is Your COVID-19 Brand Story?

The question might be gauche, were it not for the fact that all of us have a coronavirus story, just as those who remember 9/11, Pearl Harbor, and the Great Depression have stories about living through those historical events. Our audiences gain insights, and form opinions, by what we choose to show and tell. Years from now, our collective stories will likely include stay-at-home orders, face masks, and toilet paper shortages, and perhaps the background noise of partisan divisiveness and the angst of economic recession. Individually, we’ll expose how these times shaped us, challenged us to do things differently, and hopefully compelled us to do better. 

Lisa Daniel

Marketing & PR Government

Is Now the Time for Government to Advertise?

Many government agencies have suspended their outreach efforts during this time of pandemic. The National Safety Council postponed the observance of Distracted Driver Awareness Month; the SEC postponed its  National Compliance Outreach Seminar for Investment Companies and Investment Advisors; the Federal Reserve, the Office of the Comptroller of the Currency, and the Federal Deposit Insurance Corporation jointly decided to cancel the 2020 National Inter-agency Community Reinvestment Conference (NICRC); and even the U.S. Census has had to push back by several weeks its on-the-ground outreach and canvassing work.

Edith Bullard

Creative Virtual Events

Virtual Events: What You Need to Know

COVID-19 has easily disrupted everything in your life, but it doesn’t need to mean cancelling your large event, conference or summit. With the right strategy, tools, and creative team behind you, you can carry on virtually with just as much success. 

Sarah Luzietti

Creative Yes& General

Five Tips to Amp Up Your Content Visibility

In a time when we spend more and more of our professional and personal lives online, it’s mission-critical that the valuable information your organization creates is not only findable, but also highly compelling and easily shareable.

Layla Masri

Yes& News CX

Five Ways that Range Can Be Your Secret to Success Following COVID-19

In his recent book, Range: Why Generalists Triumph in a Specialized World, David Epstein makes the argument that combining knowledge and experience from multiple fields is the optimal path to success. He relies heavily on the worlds of sports, science, corporate culture, and higher education to make his compelling point.

Andrew Teie

Yes& News Public Relations

How to Leverage Local News for National Impact

While local news has struggled for years to find a profitable business model in the digital age, some PR and marketing shops are finding solid footing with local-centric content and wider distribution options.

Lisa Daniel

Yes& News Digital

Four Avoidable Website Mistakes

The communications foundation and engine for marketing efforts. An essential consumer/member/stakeholder touchpoint. A major organizational investment. A key embodiment of a brand. A transactional powerhouse for sales and services. An organization’s website is all this and more, providing myriad good reasons to optimize its ROI through astute strategy and planning. 

Anna-Marie Montague

Yes& News Associations

The Wayward Customer Journey Map & Why it’s More Essential than Ever

These last few weeks have taught us something about the customer journey: it’s ever-changing. What we thought was true a month ago has been completely altered, reevaluated, and, really, blown up! What we once couldn’t imagine, we now see as harsh reality. It’s difficult to navigate as the paths meander and end. 

Sarah Luzietti

Digital Marketing & PR

The Best Way to Optimize Digital Marketing Campaigns

Are you using custom dashboards to track, analyze, and optimize your digital marketing campaigns?  If not, you’re probably spending too much—and still not getting the results you would like. 

Robert W. Sprague

Yes& News Yes& General

Forget This and Your Virtual Event Will Fail

It’s a good assumption that—in the wake of COVID-19—virtual or online events will see a resurgence in popularity.

Robert W. Sprague

Yes& News Yes& General

Five Lessons Learned from Investing in a Government Advisory Board

So, you’ve made the leap and invested in an advisory board—10 former government executives with direct experience in those agencies where you hope to grow your business.

Joanne Connelly

Yes& News Yes& General

In Crisis, There is Opportunity

The federal government’s response to urgent national needs has long driven industry innovation. From World War II to the Space Program to emergency response during natural disasters, government and industry come together in our most trying times, not for just another business opportunity, but to fill a critical public need.

Lisa Daniel

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