Insights

Inquiry. Ideas. Inspiration.

Branding Culture

10 Consumer Trends that are Evolving the Idea of “Home”

“Home” has always provided us with warmth, comfort, and refuge. But with social distancing and quarantining becoming a new way of life, homes are becoming the epicenters of consumer behavior.

Andrew Teie

Yes& News Yes& General Culture

Learnings from a Virtual Internship

Imagine this - it is the summer of 2020. Would you consider saying “Yes” to an internship opportunity that would give you the opportunity to work with creative and strategic advertising subject matter experts… but as a remote, online internship, where all your interactions are via webcam? 

Fabrizio Aguirre

B2G

‘Tis the (Government Buying) Season

Whether your organization is a multi-billion-dollar systems integrator or small, niche player, identifying ways to get in front of government decision-makers during the busy buying season is important as RFPs and contracts start to fly out agency doors. Here are a few tips on how to do just that.

A.J. Guenther

Government

Return-to-School Crisis Communications: COVID-19 Provides a Different Kind of Lesson

Here are five principles to help keep school systems from flunking communications at the beginning of school year 2020-21.

Robert W. Sprague

Case Studies B2G Virtual Events

Getting the Most from Zoom’s Breakout Room Feature

Tired of fighting the limitations of virtual event platforms? Check out some tips for breakout rooms that work.

Jenny Muchnikoff

Video B2G Associations Virtual Events

22 Tips from the Trenches: What We've Learned From the Shift to All-Virtual Events

A few months ago, in the wake of the pandemic, the entire meetings and events market became fully virtual, a remarkable shift that happened almost overnight. Rather than cancel or postpone, many Yes& clients decided to give virtual events a shot—and now they’re glad they did. 

Layla Masri

Yes& News Marketing & PR Yes& General Culture

Yes& Makes the Inc. 5000 List for the Third Consecutive Year

NEW YORK, August 12, 2020 – Inc. magazine today revealed that Yes& is No. 3449 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The Alexandria-based marketing agency grew 108% over the previous year. 

E.V. Dundon

Public Relations B2G

Making a PR Splash for Marine Environmental Protection

Marine species are being trapped and entangled by derelict fishing gear, and the National Fish and Wildlife Foundation (NFWF) has granted over $1M for scuba divers to remove it to protect U.S. coastlines. Yes& has been working on behalf of NFWF to bring televised media coverage to the Gulf Coast, which resulted in NFWF being recognized with a prestigious Hermes award.

Caitlin Bowman

Marketing & PR Public Relations B2G

Why Corporate Social Responsibility and Social Activism are Important for Your B2B Brand

B2C brands aren’t the only ones expected to tackle Corporate Social Responsibility (CSR). Learn how consumer views on CSR are changing and what it means for B2B suppliers.

Alfred Warren

Yes& News Virtual Events

Tips for Virtual Speakers: Part 1

In this three part series, we’ll take a look at the best tips and tricks for setting up your speakers for success across the space, the presentation, and the tech. 

Sara Rassi

Yes& News Virtual Events

Tips for Virtual Speakers: Part 2

In this second blog of a three-part series, we’re looking at ways to support and guide speakers for virtual events. We first looked at the recommendations in and around the physical spaces of the speakers, so now let’s turn our attention to how they present online. 

Sara Rassi

Yes& News Virtual Events

Tips for Virtual Speakers: Part 3

This is our final blog of a three-part series where we’re looking at ways to support and guide speakers for virtual events. We’ve shared the tips and tricks for setting up their physical space and we’ve explored ways to guide them in presenting online. And perhaps, the most critical piece of preparing your speakers is the technology.

Sara Rassi

Let's Stay in Touch

What's the point of having knowledge if we don’t share it? Sign up for the Yes& newsletter to get the latest news, tips, & general musings.

SUBSCRIBE

WE RESPECT YOUR PRIVACY, SO WE NEVER SHARE YOUR INFO