Insights

Inquiry. Ideas. Inspiration.

Government

How Government Agencies Can Improve Their Recruiting Efforts

Solid branding, prescient audience analysis, and keen outreach strategy are all essential to impactful recruiting. But effective content is key to touching and moving candidates to action.

Anna-Marie Montague

Government

Designing eLearning Content to Maximize Engagement

At worst, virtual learning can be tedious and boring. But there are reliable approaches to set yourself up for success; learn more by following these steps.

Sarah Marshall

Yes& News Digital Marketing & PR B2G Associations Government

Attracting a Diverse Workforce: What Messages Are You Conveying on Social Media?

Learn why it's more important than ever for companies to weave diversity and inclusion into the very fabric of their organizations if they wish to attract new talent.

Rutrell Yasin

B2G

In a World of Nation-State Attacks, Cyber Resiliency Matters

In the digital age, cyber warfare is prevalent; learn how cyber resiliency can protect you and your network.

Rutrell Yasin

Marketing & PR Public Relations B2G

Newsjacking: How to Inject Your Client into a Breaking News Story

The lifecycle of a breaking news story is like a bell-shaped curve. As the media buzz grows and the details start to come together, the curve rises. Learn more about how newsjacking can help you leverage breaking news, generate higher media coverage, and reach a greater audience.

Jason Werden

Yes& News Yes& General Culture

Three New Vice Presidents Join Yes& as Demand Grows

Yes& Agency demonstrates their commitment to expanding capabilities, elevating expertise, and improving processes through senior level additions. 

Jenny Muchnikoff

Three Answers to Your Top Questions About Voice Listening

What role does “voice listening” play in the marketing equation? With so much misinformation, smartphone “conspiracy theories” brings up real concern, including the privacy of personal information and the effect that marketing has on the behaviors of vulnerable demographics. Here are answers to three of the most important questions about voice listening.

Dani Proffitt

Marketing & PR Public Relations B2G Virtual Events

Virtual Caring: How AFCEA DC Set Records in an Unusual Holiday Season

The AFCEA Washington DC chapter largely focuses on the Department of Defense, intelligence community, national security, and military health-related agencies. Throughout the year, the chapter hosts a number of events to bring together these communities and foster collaboration between industry and government. Their most anticipated event of the year is the Winter Gala. Every December the chapter partners with the Marine Corps Toys for Tots Foundation, asking Gala attendees to bring a toy or two to donate to families in need around the beltway. 

Caitlin Bowman

Events Yes& General Non Profit Culture Virtual Events

Giving Back with Women Veterans Interactive

As an agency, supporting your surrounding community is crucial - especially during difficult times. Learn how Yes& gave back to their network with Women Veterans Interactive, a non-profit in need of virtual event production support.

E.V. Dundon

Yes& News Yes& General Culture Government Business Development

Three Major Federal Contract Awards Fuel Yes& Growth

Yes& significantly expanded its government business with the award of major contracts with FEMA, USDA, and DOT for strategic marketing communications services.

E.V. Dundon

Digital Marketing & PR Government

Optimizing Virtual Recruiting in Government

Across the government and the private sector, social distancing and the COVID-19 pandemic is preventing in-person recruiting events and pushing employers and jobseekers towards virtual events and online opportunities for the foreseeable future. What does your agency need to creatively do, to remain relevant, attractive and competitive in the job market?

Veronica Oleynik

B2G Cyber Security Government

Tools & Tech to Build Collaborative Virtual Teams for Government Agencies

The new normal goes way beyond merely giving remote workers secure access to corporate data.

Rutrell Yasin

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