Meet our newest PR paragons. Yes& has added three talented new gentlemen to our impressive team. They bring a wealth of experience, knowledge, and new ideas to our clients.
1 Million Views & Counting
“A picture is worth a thousand words,” or so the saying goes. So, exactly how many words can we attribute to a video 1 minute in length? I’m sure there’s someone willing to do the math out there, but I think we can safely guess that it’s somewhere in the millions. And when you consider growing populations and dwindling attention spans, that’s a medium with a pretty powerful impact.
Turn Your Association Data into Action | Digging Into the Data
Data without analysis is meaningless. It must be converted to actionable information, which can inform all aspects of your marketing efforts, from audience segmentation to channel selection to messaging, resulting in higher ROI. In last week's blog, I covered which data sources to pull from to ensure that your association gets the complete picture. Now, lets dig into the data. Here are the things to think about:
Turn Your Association Data into Action
You've tried it all - email marketing, digital advertising, social media, etc...but something hasn’t been clicking. You're not alone. In this article, I explain an alternative method to bringing in new members, increasing your event registration, gaining traction with your non-dues initiatives, and attracting that prospective audience that you've been trying to pull for years.
Tools of the PR Trade: Six Tips for More Effective B2G Interviews
Talking with a reporter can be daunting, but it’s a good opportunity to share your expertise and position your company as a thought leader in the B2G space. In this article you will be set up for success with these 6 tips for the most effective interview.
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