Yes& News Yes& General
What is Your COVID-19 Brand Story?
The question might be gauche, were it not for the fact that all of us have a coronavirus story, just as those who remember 9/11, Pearl Harbor, and the Great Depression have stories about living through those historical events. Our audiences gain insights, and form opinions, by what we choose to show and tell. Years from now, our collective stories will likely include stay-at-home orders, face masks, and toilet paper shortages, and perhaps the background noise of partisan divisiveness and the angst of economic recession. Individually, we’ll expose how these times shaped us, challenged us to do things differently, and hopefully compelled us to do better.
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In Crisis, There is Opportunity
The federal government’s response to urgent national needs has long driven industry innovation. From World War II to the Space Program to emergency response during natural disasters, government and industry come together in our most trying times, not for just another business opportunity, but to fill a critical public need.
Yes& News Yes& General Non Profit
Board Members in New Places: Why Easterseals DC MD VA Looked to Josh Golden
Charities and not-for-profits typically draw their Boards from the ranks of long-time volunteers and donors. Board members are rightly valued for their commitment, their financial acumen, their connections, and their ability to raise money. Why would a charity like Easterseals DC MD VA break the mold and elect an advertising agency creative director to its Board?
Yes& News Yes& General Culture
7 Practices of the Hospitality Industry that Build Customer Experience
Yours is almost certainly not the only company that does what you do. So how can you create a unique and unequaled experience of what doing business with you looks, sounds, and feels like? There’s one industry that has been perfecting the customer experience for 250 years—hospitality.
Yes& News Public Relations Yes& General
How Expecting the Unexpected Can Ensure Capital Campaign Success
Capital campaigns can be an uphill battle, with so much competition for nonprofit projects. It helps when an organization has a clear vision and a solid track record to back it up— yes, and, a marketing agency that specializes in message development and brand awareness to catapult them forward.
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