Creating Great Virtual Events with Yes& and Guru
We don’t think of ourselves as vendors. Luckily for us, neither do our clients. At Yes& we thrive best when we work as partners with our clients. By bringing our best selves in the spirit of collaboration, great things happen. That couldn’t be truer of our relationship with the wildly creative, sharp, and fun team at Guru Events.
Jay Schwedelson and his team at Guru Events had a bold vision: to produce the best virtual email event out there. It was bold because it was going to be one of the few international events focused solely on email marketing. It was bold because they were going to launch a new brand no one had heard of. It was bold because … they had never produced a virtual event.
Enter Yes&. Our team was excited to help Guru Events turn their vision into a reality. We supported Guru through strategic event and sponsorship guidance, virtual platform research and vetting, and finally the production of the keynotes and breakout sessions themselves. The passion and expertise that both teams brought to the table not only led to a successful event launch, but also activated an entire community.