Yes&’s growth continued in July with two new partnerships that will leverage Yes&’s advertising and marketing capabilities to connect with untapped audiences.
U.S. Mint: U.S. Mint has been the nation’s sole manufacturer of legal tender coinage for more than 225 years. It is a world leader in the production and sale of collectible coin products, bullion products, and circulating coinage. Yes& was selected as the Agency of Record for the U.S. Mint and will provide market research, creative services, media placement, and other services as the Mint strives to develop new demographics and markets for its collectibles.
Sentara Health: Sentara Health is a not-for-profit healthcare delivery system recognized nationally for clinical quality and safety. Yes& will develop a large-scale brand campaign and go-to-market strategy targeting Northern Virginia for Sentara Health Plans.