On March 13, 2020, we left the office for a “test” day to see if Yes& could work remotely during a COVID-related shutdown. We have not yet come back.
Now, more than two years later, infections are finally down (at least in the U.S.), temperatures and daffodils are up, and we’re feeling a sense of renewal and rebirth at Yes&.
Very few of the relationships between organizations and their customers or stakeholders have been left untouched by two years of pandemic. There’s no question your market has changed—perhaps it is time for a look at your brand and its relevance. Such initiatives can be as limited as a refresh of key language or as extensive as a top-to-bottom data- and research-driven change of brand architecture, visual identity, and name.
Your employees are coming back to the office. Or are they? You can expect a profound shift in the way they engage, both physically in terms of schedule and workspace, and mentally in terms of commitment. Two years of Gen Z graduates have never worked in an office environment. The time may be ripe to overhaul your approach to internal communications, and build a strategy around a new—and inevitably hybrid—set of channels and cadences.
Traditional means of finding and keeping quality staff are failing just when you need them the most. Post-pandemic workers are searching for purpose and authenticity as they become free agents in a seller’s market. It’s urgent to make sure your employer brand is working—and that you are working with the most powerful and up to date digital analytics as you search for the talent you need.
Spring is the traditional time for cleaning out, and some of us are cleaning out offices unused in the past two years. Consider whether your advertising, public relations, or events need a “spring cleaning” too—to get rid of elements that have outlived their usefulness, and make room for fresh new ideas and approaches.
For even more inspiration, check out our latest Insights for some springlike thoughts from our team: