Yes& General

Establishing a New, Shared Brand Identity


How do you create a new brand identity following a merger? The project is rather complex. But the process is incredibly interesting. After CMC, GISinc, and TSG Solutions merged, the joint company approached Yes& (Beyond Definition) to help communicate the power of their combined strengths.  

We didn’t create “another” consulting or technology firm brand.  

Instead, we helped each merging organization become Axim Geospatial: a diverse team of scientists, surveyors, geographers, and analysts passionate about geospatial solutions. A brand helping you solve tough problems using location data, so you can make the world a smarter, safer, and better place. 


MicrosoftTeams-image (16)-1


MicrosoftTeams-image (17)



Want to learn how we did it? Read our full case study. 


Yes& is the Washington, DC-based marketing agency that brings commercial, association, and government clients the unlimited power of “&” – using a full suite of branding, digital, event, marketing, public relations, and creative capabilities to deliver meaningful and measurable results.

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