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Marketing & PR

The Marketing Game | Episode 7

Jo Joslin

Tyler Gates, Principle of Brightline Interactive, battles Yes& Senior Creative Director, Josh Golden, in the fantasy-world game of Candyland. 

Brightline Interactive creates cutting-edge interactive experiences and simulations including immersive technologies like AR/VR, sensor integration, body tracking, touchscreen, and much more for commercial brands as well as Military and Government. Tyler describes  a way of looking at AR and VR as more than just a game. "It is a new medium of communication", it is a way for "people [to] understand a new thing through the lens of an old thing." 

 Yes& has partnered with Capitol Communicator to create “The Marketing Game” video series. In The Marketing Game, Yes& challenges the D.C.-area’s best marketing minds to share their insights, instincts and industry info over a classic strategic board game.

 Want to play “The Marketing Game” with Yes&? We're looking for CMOs and the best marketing minds to share their insights, instincts and industry info, over a classic strategic board game. To learn more, contact Josh Golden at JGolden@yesandagency.com

Jo Joslin