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Yes& News Marketing & PR Government

Yes& Launches Flood Awareness Campaign with FEMA

Agency Unveils New Campaign in Florida, Texas, and Louisiana so Residents Can Take Action Before Peak Hurricane Season

Scott Rieder

Marketing & PR B2G Associations Healthcare Non Profit

Women's History Month Doesn't Have To Be About History

Women’s History Month is the time of year when we look back on the whole of history and tell the stories of women who shattered the glass ceiling. Names like Cleopatra, Joan of Arc, Rosa Parks, Clara Barton, Ruth Bader Ginsburg, and Princess Diana come to mind. These were women in the public eye. They are very much giants in history. However, it is important to note that glass is easier to shatter when it is already cracked.

Mel Echenique

Yes& News Digital Marketing & PR B2G Associations Government

Attracting a Diverse Workforce: What Messages Are You Conveying on Social Media?

Learn why it's more important than ever for companies to weave diversity and inclusion into the very fabric of their organizations if they wish to attract new talent.

Rutrell Yasin

Marketing & PR Public Relations B2G

Newsjacking: How to Inject Your Client into a Breaking News Story

The lifecycle of a breaking news story is like a bell-shaped curve. As the media buzz grows and the details start to come together, the curve rises. Learn more about how newsjacking can help you leverage breaking news, generate higher media coverage, and reach a greater audience.

Jason Werden

Marketing & PR Public Relations B2G Virtual Events

Virtual Caring: How AFCEA DC Set Records in an Unusual Holiday Season

The AFCEA Washington DC chapter largely focuses on the Department of Defense, intelligence community, national security, and military health-related agencies. Throughout the year, the chapter hosts a number of events to bring together these communities and foster collaboration between industry and government. Their most anticipated event of the year is the Winter Gala. Every December the chapter partners with the Marine Corps Toys for Tots Foundation, asking Gala attendees to bring a toy or two to donate to families in need around the beltway. 

Caitlin Bowman

Digital Marketing & PR Government

Optimizing Virtual Recruiting in Government

Across the government and the private sector, social distancing and the COVID-19 pandemic is preventing in-person recruiting events and pushing employers and jobseekers towards virtual events and online opportunities for the foreseeable future. What does your agency need to creatively do, to remain relevant, attractive and competitive in the job market?

Veronica Oleynik

Case Studies Branding Digital Marketing & PR Events Public Relations Video Creative B2G Associations CX Virtual Events Government

2021 Marketing & Branding Predictions: 12 Trends That Will Evolve Post-Pandemic

The team at Yes& shares key advice for how to make the most of 2021, focusing on trends for resiliency, creativity, customer-obsession, and adaptability.

Layla Masri

Yes& News Marketing & PR CX

Building a Successful Client-Agency Relationship

If you’re in need of an advertising agency, don’t worry. There are plenty to pick from.

Kay Logan

Digital Marketing & PR Virtual Events Government

Overcoming Recruiting Challenges in the Government Space

Adapting to the “new normal” these days feels like a high-speed car chase: Who can evolve the  fastest to succeed? Recruiting in the government space is no different. Fortunately, the right marketing strategies can help government agencies efficiently and effectively reach qualified personnel and succeed in their recruitment efforts.

Jo Joslin

Branding Marketing & PR Creative

Logo Design - A Key Step in Building a Remarkable Brand

Golden arches, a green mermaid, an apple—these all evoke distinctive feelings and unequivocal associations. What are the secrets to logo success and how does your brand stack up?

Giuseppe Carabelli

Branding Marketing & PR CX

In and Out: How Marketers Should Lead the Customer Experience (R)Evolution

Marketers have historically been responsible for bringing the brand to the customer. In 2020, it’s time for us to bring the customer to the brand. The customer experience revolution is upon us, and marketing leaders are uniquely positioned to re-evaluate our skillsets, update our strategies, and lead the charge. 

Amanda Bachman

Yes& News Marketing & PR Culture

Steps for Promoting Diversity & Inclusion Through Your Marketing

How does your company optimize diversity and inclusion in your storytelling and marketing efforts? Learn more about how prioritizing these values in executing your marketing strategy makes a profound difference.

Erica Nash-Thomas

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