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2021 Marketing & Branding Predictions: 12 Trends That Will Evolve Post-Pandemic

The team at Yes& shares key advice for how to make the most of 2021, focusing on trends for resiliency, creativity, customer-obsession, and adaptability.

Layla Masri

Yes& News Marketing & PR CX

Building a Successful Client-Agency Relationship

If you’re in need of an advertising agency, don’t worry. There are plenty to pick from.

Kay Logan

Digital Marketing & PR Virtual Events Government

Overcoming Recruiting Challenges in the Government Space

Adapting to the “new normal” these days feels like a high-speed car chase: Who can evolve the  fastest to succeed? Recruiting in the government space is no different. Fortunately, the right marketing strategies can help government agencies efficiently and effectively reach qualified personnel and succeed in their recruitment efforts.

Jo Joslin

Branding Marketing & PR Creative

Logo Design - A Key Step in Building a Remarkable Brand

Golden arches, a green mermaid, an apple—these all evoke distinctive feelings and unequivocal associations. What are the secrets to logo success and how does your brand stack up?

Giuseppe Carabelli

Branding Marketing & PR CX

In and Out: How Marketers Should Lead the Customer Experience (R)Evolution

Marketers have historically been responsible for bringing the brand to the customer. In 2020, it’s time for us to bring the customer to the brand. The customer experience revolution is upon us, and marketing leaders are uniquely positioned to re-evaluate our skillsets, update our strategies, and lead the charge. 

Amanda Bachman

Yes& News Marketing & PR Culture

Steps for Promoting Diversity & Inclusion Through Your Marketing

How does your company optimize diversity and inclusion in your storytelling and marketing efforts? Learn more about how prioritizing these values in executing your marketing strategy makes a profound difference.

Erica Nash-Thomas

Yes& News Marketing & PR Yes& General Culture

Yes& Makes the Inc. 5000 List for the Third Consecutive Year

NEW YORK, August 12, 2020 – Inc. magazine today revealed that Yes& is No. 3449 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The Alexandria-based marketing agency grew 108% over the previous year. 

E.V. Dundon

Marketing & PR Public Relations B2G

Why Corporate Social Responsibility and Social Activism are Important for Your B2B Brand

B2C brands aren’t the only ones expected to tackle Corporate Social Responsibility (CSR). Learn how consumer views on CSR are changing and what it means for B2B suppliers.

Alfred Warren

Yes& News Marketing & PR

Yes& Promotes Two Senior-Level Agency Leaders to Vice President

In June Yes& promoted two veteran marketing communications professionals: A.J. Guenther, to Vice President of Public Relations; and Mark Pedersen, to Vice President of Marketing Strategy.

Jason Werden

Yes& News Marketing & PR

Lessons Learned from a Virtual Presser

Yes& was called upon to deliver this year’s 16th annual Chesapeake Bay Report Card during the COVID-19 pandemic. But the question was—how to generate media interest without a live media event?

Mike Smith

Marketing & PR Government

Is Now the Time for Government to Advertise?

Many government agencies have suspended their outreach efforts during this time of pandemic. The National Safety Council postponed the observance of Distracted Driver Awareness Month; the SEC postponed its  National Compliance Outreach Seminar for Investment Companies and Investment Advisors; the Federal Reserve, the Office of the Comptroller of the Currency, and the Federal Deposit Insurance Corporation jointly decided to cancel the 2020 National Inter-agency Community Reinvestment Conference (NICRC); and even the U.S. Census has had to push back by several weeks its on-the-ground outreach and canvassing work.

Edith Bullard

Digital Marketing & PR

The Best Way to Optimize Digital Marketing Campaigns

Are you using custom dashboards to track, analyze, and optimize your digital marketing campaigns?  If not, you’re probably spending too much—and still not getting the results you would like. 

Robert W. Sprague

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