A brand new "Special Edition" for The Marketing Game video series. Yes& Senior Creative Director Josh Golden sits down to talk over the hit-or-miss game of Battleship with three featured speakers from Capitol Communicator's PR Summit DC.
Yes& has partnered with Capitol Communicator to create “The Marketing Game” video series. In The Marketing Game, Yes& challenges the D.C.-area’s best marketing minds to share their insights, instincts and industry info, over a classic strategic board game.
Amy Greber, former Senior Director of Social Engagement at the American Red Cross, shares with us the biggest challenges she faces in the world of social media; Liz Caselli-Mechael, Digital Communications Lead at Nestle USA, gives us some sweet insights into looking outside the box and listening to the consumer; and, Susan Waldman, Chief Marketing and Communications Officer of Meals on Wheels America, rolls into the game room to explain the importance of PR in your marketing effort and keeping your eye on strategy.
Want to play “The Marketing Game” with Yes&? We're looking for CMOs and the best marketing minds to share their insights, instincts and industry info, over a classic strategic board game. To learn more, contact Josh Golden at JGolden@yesandagency.com.