Skeptical? Read on.
5. YOUR AUDIENCE IS DISTRACTED
Eight seconds — that’s how long (err, short) people’s attention spans are now. You have more time to impress a goldfish than you do a human. Between cat videos, email and app notifications, and the beautiful black hole called Pinterest, your audience is constantly shifting focus.
To cut through the clutter, you’ve got to find an agency of experts who can create and share the right message at the right time through the right channels to focus your audience’s attention on you.
4. THE TRENDS ARE A-CHANGIN’
Technology is evolving at a rate that’s hard for anyone to keep up with. And as it evolves, so do communication channels, methods, and trends. Rather than spend time chasing down “the next big thing” in marketing, your company should focus on whatever it does best. Leave it to marketing agencies to do what they do best: use their dedicated resources to track those trends and help you implement those most relevant to your audience.
3. MARKETING SHOULDN’T BE AN “OTHER DUTY AS ASSIGNED”
Sure, building in-house marketing capabilities could be a good idea. But tacking on a couple extra tasks to your existing staff’s duties isn’t enough. There are a ton of other considerations to make:
- Is my staff interested in taking on these extra responsibilities?
- How much existing marketing experience do they have?
- What’s it going to cost to train them?
- How will it affect their primary duties?
Is your head spinning yet?
Don’t waste time pulling together makeshift marketing with unpredictable results. Instead, partner with an agency whose primary duty is to connect you with your audiences to drive the changes you want to see.
2. YOU NEED TO KNOW WHAT’S WORKING
To engage in marketing successfully, measurement and evaluation are critical. If you don’t understand the influence of your marketing efforts on the behavior of your audiences, you’ll never be sure if those efforts are working or not.
Not only can an agency develop and execute a marketing plan for you, but that agency can also measure effectiveness and adapt your marketing approach as necessary.
1. IT MAKES SENSE — AND CENTS
If you’re worried about how you’ll afford to fund your marketing, consider this: Many marketing agencies are already equipped with a full-spectrum of expertise. For the cost of hiring one or two full-time in-house employees, an outsourced marketing firm can provide you with a strategist, a copywriter, a graphic designer, and a project manager. You don’t have to be good with numbers to recognize the benefits of the return on that investment.
There you have it: While hiring a marketing agency might seem daunting, it’s a choice you won’t regret. Ready to get started? Contact Yes& today.
