---
title: Yes& Welcomes Layla Masri and Andrew Teie to the Agency
description: Yes& announces Layla Masri, as Vice President of Digital Innovation, and Andrew Teie as Vice President of Brand Strategy and Customer Experience.
image: https://insights.yesandagency.com/hubfs/Imported_Blog_Media/pikpic2-3.jpg
---
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# Two Senior-Level Hires Bring CX, UX, and Digital Expertise to Yes&
**A.J. Guenther
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Yes& welcomes **Layla Masri **as Vice President of Digital Innovation, and **Andrew Teie **as Vice President of Brand Strategy and Customer Experience.
Just as its name suggests, Yes& is adding to its staff, hiring top talent to meet clients’ growing needs. Yes& is seeing the continuation of growth that landed the company on *Inc.* Magazine’s 5000 list for the past two years and its first-ever list of [D.C. Metro's fastest-growing private companies ](https://insights.yesandagency.com/yes-and-inc-magazine-dc-metros-fastest-growing-private-companies)as well.
Masri will lead the Yes& technology team, including its award-winning website development group, and will oversee the addition of app development and mobile marketing groups.** She has more than 20 years of experience in managing web, app, and ****marketing innovations for B2B, B2C, and Fortune 500 level clients.** As founder and CEO of Bean Creative, her clients included PBS, Verizon, the Consumer Technology Association, National Geographic, the American Red Cross, Mr. Rogers' Neighborhood, Inova Hospital, National Association of Realtors®, Harper Collins, the US Army, and the Library of Congress.
**Masri won more than 75 top interactive and web industry awards, including eight Webbys.**
***"I am excited to join the Yes& family as part of a team that is diverse in its capabilities, talents, and client portfolio,”* **Masri said.*** “In an increasingly digital, social, data-driven, and complex communications environment, I look forward to working with our clients to deliver exceptional integrated marketing and transformative digital experiences that make their brands matter.”***
Teie brings a wide range of experience to Yes&, having led brand, digital, social, experiential, and customer experience strategies for more than a decade in New York City. **During his tenure at Ogilvy & Mather and Anomaly, he worked across verticals and with a variety of clients including Nestlé, Pfizer, Coca-Cola, UPS, Marriott, Dick's Sporting Goods, and Diageo.** He then led branding and donor experience teams at the Memorial Sloan Kettering Cancer Center that set digital fundraising records. Teie later launched the most successful Kickstarter project in DC history, *Music for Cats. *
***"I'm incredibly thrilled to join Yes& and help our clients' brands connect with their audiences – both rationally and emotionally – across the many touchpoints of a customer journey,”* **Teie said.
Together, these two employees provide a wealth of experience and insight to the Yes& team. By providing their leadership in tactical communications strategy, Masri and Teie will help the company further expand its focus, expertise, and overall capabilities in strategic brand development, customer experience, and cutting-edge digital marketing campaigns.
***“Today’s agency must constantly expand its range of [capabilities ](https://yesandagency.com/expertise/)to meet client needs,”** *commented Robert W. Sprague, President & CEO of Yes&.*** “Layla and Andrew significantly broaden our strengths in technology and CX, respectively, and I can’t wait to see the ideas and energy they bring to all our clients and their campaigns.”***
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