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Yes& Announces New Partnership with Growing 8(a) Data Science Firm Aretec


Company to provide strategic branding and communications support to drive increased awareness across the government market

ALEXANDRIA, VA – February 1, 2023 – Yes&, a mid-Atlantic-based integrated marketing agency, announced today that it has been selected to lead Aretec, Inc. in a corporate rebrand, website redesign, and marketing and communications strategy to enhance the company’s position in the government market.

Aretec is a leading business transformation partner that harnesses the power of emerging technology to ensure government agencies meet their mission objectives. Aretec maintains a proven ability to provide these organizations with the right information, at the right time, for intelligent decision-making.

“Aretec has quietly experienced year-over-year growth by intentionally focusing on customer experience journeys and by helping our clients create a data-driven culture. Our data imagineers continue to establish trusted partnerships with our clients by using data to drive strategic outcomes and achieve the art of the possible,” said Aretec Chief Technology Officer, Waqas Haq. “We’ve partnered with Yes& because they provide Aretec a data-centric marketing platform that strategically evangelizes our expertise, serves as a force multiplier, and helps us better position our organization in strategic market spaces.”

Since 2013, Aretec has served as a federal contractor for the United States government, including work with the Securities and Exchange Commission (SEC), the Defense Logistics Agency (DLA), the Army National Guard (ARNG), and the Executive Office of the President (EOP). The company holds an important market position through the development of data science platforms that streamline workflows from ingestion to deployment.

“We are excited to partner with a company that is known for its focus on serving customers with innovative, efficient, and advanced solutions,” said Yes& Senior Vice President, Digital Innovation Tracy Betts, who is helping to lead the project team. “Aretec is already a market leader in an emerging space, and it is our pleasure to help them highlight their differentiators and enhance their brand awareness to current and prospective customers.”

About Yes& 
Yes& is an integrated marketing agency serving complex needs across the commercial, association, B2G, and government sectors. Yes& brings “positivity + possibility” through an expanding suite of capabilities including branding, digital strategy and analytics, advertising, customer experience (CX), market research, content development, events, and public relations, and serves clients nationwide from its headquarters in the Washington, DC, Chicago and Philadelphia areas. Yes& was recently recognized among the Inc. 5000 fastest-growing privately held companies in the U.S. for the fourth time. 

A.J. Guenther, vice president of public relations at Yes& 

Yes& is the Washington, DC-based marketing agency that brings commercial, association, and government clients the unlimited power of “&” – using a full suite of branding, digital, event, marketing, public relations, and creative capabilities to deliver meaningful and measurable results.

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