Back

Yes& News, Marketing & PR, Yes& General

Yes& Awarded Continued Contract with DOT/FMCSA

Pam Long

We are happy to announce that we were awarded a second five-year Blanket Purchase Agreement (BPA) with the U.S. Department of Transportation (DOT) Federal Motor Carrier Safety Administration (FMCSA). Once again, we are teaming with our with our partner Stratacomm.

We completed the previous five-year BPA in September of this year. The outstanding work and excellent client service delivered by our team throughout the entire engagement shows in the new award. Some of the key highlights in our final option year included:

  • Refreshing the “Our Roads, Our Safety” campaign with a new creative approach called “Voices of Safety.” Since inception in 2016, the campaign has cost-effectively generated more than 911.1 million impressions, and the Our Roads partnership has grown from an initial roster of three to twenty-eight engaged stakeholder organizations.
    DOT 4
  • Deterring moving fraud with the targeted "Protect Your Move" campaign. In 2019, our team laid the groundwork for a refreshed creative campaign for 2020 while continuing the successful suite of tactics that have doubled both website traffic and consumer fraud reports since our baseline year in 2015.
  • Encouraging travel planners and bus riders to Look Before You Book a motor-coach with new creative materials, continued website support and targeted sponsorships.

Throughout our engagement with FMCSA from 2014-2019, the Yes&-Stratacomm Team has implemented strategic, integrated campaign approaches that resulted in the following cumulative achievements on behalf of the Agency:

  • Good stewards of FMCSA budget: Secured more than $22.1 million in estimated ad space equivalency from a $4.7 million paid media dollar investment.
  • Website: Aided in driving 2.1 million unique users to key sections of the FMCSA website, resulting in more than 3.7 million sessions, and 14 million individual page views.
  • Social media: Helped expand FMCSA active social media channels from 1 to 5 and grow overall social audience to more than 109,000 —an increase of 713%.
  • Third-party outreach: Achieved a GovDelivery email click-rate of 7.5% across various third-party outreach efforts, nearly four times higher than the industry median.DOT 3

Over time, the campaigns have evolved, new initiatives have unfolded, and FMCSA has seen a healthy return on investment with the various programs—all with the goal of reaching target audiences and changing behaviors to help support the mission of FMCSA.

Our team is now in the process of kicking off the newly awarded call orders for this year and will keep raising the bar high for another successful outcome with our client.

 

Yes& is the Washington, DC-based marketing agency that brings commercial, association, and government clients the unlimited power of “&” – using a full suite of branding, digital, event, marketing, public relations, and creative capabilities to deliver meaningful and measurable results.

Let’s talk about what the power of "&" can do for youhttp://bit.ly/2TvbIXp

Pam Long

More Insights

You might also like these articles. Sign up for our monthly newsletter for updates, insights and general tomfoolery.

SUBSCRIBE

Yes& News Yes& General Non Profit

Robert W. Sprague

Charities and not-for-profits typically draw their Boards from the ranks of long-time volunteers and donors.  Board members are rightly valued for their commitment, their financial acumen, their connections, and their ability to raise money. Why would a charity like Easterseals DC MD VA break the mold and elect an advertising agency creative director to its Board?

Yes& News Yes& General Culture

Sarah Luzietti

Yours is almost certainly not the only company that does what you do. So how can you create a unique and unequaled experience of what doing business with you looks, sounds, and feels like? There’s one industry that has been perfecting the customer experience for 250 years—hospitality.

Yes& News Public Relations Yes& General

Lisa Daniel

Capital campaigns can be an uphill battle, with so much competition for nonprofit projects. It helps when an organization has a clear vision and a solid track record to back it up— yes, and, a marketing agency that specializes in message development and brand awareness to catapult them forward.

Yes& News Yes& General Healthcare

Kay Logan

It was a record-breaking year for AFCEA Bethesda. The 12th Annual Health IT Summit, held January 15-16, 2020 in North Bethesda, Md., exceeded chapter goals for attendance, sponsorship, exhibitors, media coverage, and revenue.