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Building a Talent Pipeline

Lara Mandell

It’s simple, really. To ensure your company's success, you want to hire and retain the best people. The clients will quickly follow. Upcoming college graduations offer one of the best ways to build a solid talent pipeline from the bottom up. Companies have the opportunity to hire high potential college interns and recent graduates who provide new and fresh ideas that will help the company grow and improve.

By partnering with colleges, companies can inspire the next generation of professionals while staying engaged and up to date on marketing trends. Bringing in college students allows companies to develop early talent that can become the next leaders of their organizations.

At Yes&, we are constantly looking for new talent—and some of the most innovative ideas come from our Yes&terns. We continuously strive to deliver the best quality of work for our clients and look for team members who are both skilled and passionate about the work.

Our internship program is selective, pulling from top area marketing programs. Our Yes&ternship program allows interns to get a glimpse of what working at a marketing agency is like—so that before they accept an entry level role, they know it is the right fit for them.

The program is structured so that interns spend equal time learning and working. The program offers internship classes where students have the opportunity to learn from employees throughout the agency, participate in a course of study, and contribute their ideas to different projects. The ultimate goal of the program is to provide interns with an experience that encourages them to want to work for Yes& after they graduate.

At the end of the program, interns have the opportunity to reflect on what they have learned at Yes& or talk about a significant project. By going back and reflecting on what they have done during their time at Yes&, interns have the chance to understand what they have learned during their time at the agency. Not only are these presentations one of our interns’ favorite parts of the program, but they are also exciting for their mentors and executive committee to witness.

 



“My favorite part about watching the interns take part in the day-to-day at Yes& is seeing their growth and ah-ha moments,” said Lacy Kline, VP, Human Resources and Operations. “We wrap the internship program with final presentations to the executive team, where interns will showcase either the work that they have done or something that they have learned during the program. We look forward to hearing from them on their proudest accomplishments during their time with us.”

As the workplace continues to evolve, recruiting young talent and partnering with students in higher education is more important than ever. It is no longer about filling positions as they become available but rather developing a pipeline over time that can be used in the future. It is time to help the next generation find the “positivity and possibility” in the job market, just as we hope our interns have found at Yes&.

Yes& is the Washington, DC-based marketing agency that brings commercial, association, and government clients the unlimited power of “&” – using a full suite of branding, digital, event, marketing, public relations, and creative capabilities to deliver meaningful and measurable results.

Let’s talk about what the power of "&" can do for you.

Lara Mandell
Lara Mandell
Marketing Intern