Yes& was named the winner of a Gold Stevie® Award in the Marketing Campaign of the Year Government/Institutional/Recruitment category in The 20th Annual American Business Awards® for work done on the FEMA National Flood Insurance Program’s (NFIP) “Keep Home” campaign.
The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small.
Nicknamed the Stevies for the Greek word meaning “crowned,” the awards will be presented to winners at a gala ceremony at the Marriott Marquis Hotel in New York on Monday, June 13. Tickets are now on sale.
More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, Marketing Campaign of the Year, Thought Leader of the Year, and App of the Year, among others. Yes& Agency was nominated in the Government/Institutional/Recruitment category for Marketing Campaign of the Year.
The Yes& winning campaign supports FEMA’s National Flood Insurance Program, which faced the dilemma of marketing a product most people have already decided they do not need. Hurricanes are bigger, broader and more predictable every year. With the risk of flooding in many communities, many consumers still bet against mother nature instead of protecting themselves financially against flood damage. To launch FEMA’s new campaign, Yes& deployed an integrated, multi-channel campaign targeting consumers, insurance agents, and community stakeholders in Florida, Texas, Louisiana, New York City, and Atlanta through video, audio, digital advertising, radio, social media, search ads, and a unique digital destination.
“The team has been working very hard to help FEMA and the National Flood Insurance Program fulfill its mission,” commented Yes& President & CEO Robert W. Sprague. “It’s great to have their efforts recognized with such a prestigious award, and we thank FEMA for giving us the opportunity to do this work.”
More than 230 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.
Details about The American Business Awards and the list of 2022 Stevie winners are available at www.StevieAwards.com/ABA.
Yes& is an integrated marketing agency based in Alexandria, VA, offering branding, advertising, digital marketing and analytics, customer experience (CX), market research, content development, and public relations. Founded 36 years ago, the agency currently employs more than 150 professionals, and serves government, business-to-government, association, nonprofit, and commercial clients nationwide. Yes& has been named to the Inc. 5000 for three consecutive years, is recognized as one of the top five design agencies in the DC area by the Washington Business Journal, and added four national ADDY awards to its more than 200 industry awards for creative excellence in 2021.
About the Stevie Awards
Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.
Sponsors of The 2022 American Business Awards include HCL America, John Hancock Financial Services, Melissa Sones Consulting, and SoftPro.