Yes& News, Public Relations, Yes& General

Yes& Helps ACLU Fight for Civil Rights

Mike Smith

The American Civil Liberties Union of Virginia has selected Yes& to provide a communications audit—helping the civil rights and free speech organization prioritize top issues in 2020.

The ACLU-VA advocates for voting rights and access, prison and sentencing reform, gender equality, and smart justice among many other pressing issues. They've recently sucACLU- voting rightsceeded in getting the Equal Rights Amendment passed in Virginia.

Edith Bullard, SVP of Marketing for Yes& and a longtime ACLU member, will help lead the audit. Edith has unique experience that provides critical feedback and insight to national organizations seeking better ROI for their marketing, advertising and PR campaigns. Mike Smith, SVP of PR for Yes& and a longtime National Press Club member specializing in First Amendment Issues, assisted in bringing Yes& and the ACLU together. Mike will work with the ACLU on message testing, social media audits, and researching the contextual media cycles.

Bill Farrar, director of strategic communications for the ACLU-VA in Richmond, chose Yes& for its experience and inclusiveness:

“We are highly confident in Yes&’s technical capabilities in conducting audits, as well as their agency commitment to view our work through a lens of diversity, equity, and inclusion.”  says Bill. 

ACLU Emergency gun rights rallyYes& will help the ACLU-VA team define and better understand their critical membership and donor audiences in order to create “personas” - or audience profiles - to improve and target communications. Yes&’s imperative to hone in on the right audiences will be instrumental to the ACLU’s state-wide success during a national election year.


Yes& is the Washington, DC-based marketing agency that brings commercial, association, and government clients the unlimited power of “&” – using a full suite of branding, digital, event, marketing, public relations, and creative capabilities to deliver meaningful and measurable results.

Let’s talk about what the power of "&" can do for you

Mike Smith

More Insights

You might also like these articles. Sign up for our monthly newsletter for updates, insights and general tomfoolery.


Yes& News Yes& General Non Profit

Robert W. Sprague

Charities and not-for-profits typically draw their Boards from the ranks of long-time volunteers and donors.  Board members are rightly valued for their commitment, their financial acumen, their connections, and their ability to raise money. Why would a charity like Easterseals DC MD VA break the mold and elect an advertising agency creative director to its Board?

Yes& News Yes& General Culture

Sarah Luzietti

Yours is almost certainly not the only company that does what you do. So how can you create a unique and unequaled experience of what doing business with you looks, sounds, and feels like? There’s one industry that has been perfecting the customer experience for 250 years—hospitality.

Yes& News Public Relations Yes& General

Lisa Daniel

Capital campaigns can be an uphill battle, with so much competition for nonprofit projects. It helps when an organization has a clear vision and a solid track record to back it up— yes, and, a marketing agency that specializes in message development and brand awareness to catapult them forward.

Yes& News Yes& General Healthcare

Kay Logan

It was a record-breaking year for AFCEA Bethesda. The 12th Annual Health IT Summit, held January 15-16, 2020 in North Bethesda, Md., exceeded chapter goals for attendance, sponsorship, exhibitors, media coverage, and revenue.