Insights

Inquiry. Ideas. Inspiration.

Marketing & PR Public Relations B2G

Newsjacking: How to Inject Your Client into a Breaking News Story

The lifecycle of a breaking news story is like a bell-shaped curve. As the media buzz grows and the details start to come together, the curve rises. Learn more about how newsjacking can help you leverage breaking news, generate higher media coverage, and reach a greater audience.

Jason Werden

Marketing & PR Public Relations B2G Virtual Events

Virtual Caring: How AFCEA DC Set Records in an Unusual Holiday Season

The AFCEA Washington DC chapter largely focuses on the Department of Defense, intelligence community, national security, and military health-related agencies. Throughout the year, the chapter hosts a number of events to bring together these communities and foster collaboration between industry and government. Their most anticipated event of the year is the Winter Gala. Every December the chapter partners with the Marine Corps Toys for Tots Foundation, asking Gala attendees to bring a toy or two to donate to families in need around the beltway.

Caitlin Bowman

Case Studies Branding Digital Marketing & PR Public Relations Video Creative B2G Associations CX Virtual Events Government

2021 Marketing & Branding Predictions: 12 Trends That Will Evolve Post-Pandemic

The team at Yes& shares key advice for how to make the most of 2021, focusing on trends for resiliency, creativity, customer-obsession, and adaptability.

Layla Masri

Public Relations B2G

Making a PR Splash for Marine Environmental Protection

Marine species are being trapped and entangled by derelict fishing gear, and the National Fish and Wildlife Foundation (NFWF) has granted over $1M for scuba divers to remove it to protect U.S. coastlines. Yes& has been working on behalf of NFWF to bring televised media coverage to the Gulf Coast, which resulted in NFWF being recognized with a prestigious Hermes award.

Caitlin Bowman

Marketing & PR Public Relations B2G

Why Corporate Social Responsibility and Social Activism are Important for Your B2B Brand

B2C brands aren’t the only ones expected to tackle Corporate Social Responsibility (CSR). Learn how consumer views on CSR are changing and what it means for B2B suppliers.

Alfred Warren

Public Relations Announcement

How to Leverage Local News for National Impact

While local news has struggled for years to find a profitable business model in the digital age, some PR and marketing shops are finding solid footing with local-centric content and wider distribution options.

Lisa Daniel

Public Relations Yes& General Announcement

How Expecting the Unexpected Can Ensure Capital Campaign Success

Capital campaigns can be an uphill battle, with so much competition for nonprofit projects. It helps when an organization has a clear vision and a solid track record to back it up— yes, and, a marketing agency that specializes in message development and brand awareness to catapult them forward.

Lisa Daniel

Public Relations Yes& General Announcement

Yes& Helps ACLU Fight for Civil Rights

The American Civil Liberties Union of Virginia has selected Yes& to provide a communications audit—helping the civil rights and free speech organization prioritize top issues in 2020.

Mike Smith

Public Relations Announcement

Federal Advisory Boards | An Extension of Your Leadership Team

Every company in the Federal IT space wants that competitive edge. Imagine extending your leadership team by engaging a dedicated group of former government IT executives with decades of experience. These advisers not only provide strategic direction but also share advice on planning, opportunities, and capture management.

Carmel McDonagh

Public Relations Announcement

HEAR Congo Foundation

HEAR Congo Foundation, an organization with offices in the Democratic Republic of Congo and Miami, Florida, has been recognized by the UN Foundation for Women & Girls, for its daring program to help Congolese girls find economic opportunity. GreenSmith PR is honored to bring such a life-changing client to Yes&.

Mike Smith

Public Relations Announcement

NFWF Marine Conservation

The National Fish and Wildlife Foundation supports endangered species conservation with a Killer Whale Conservation Fund. Yes& and its PR team will handle special events, grant announcements, and on-site visits for reporters to killer whale breeding habitat in the Pacific Northwest. The NFWF Killer Whale Research Conservation program is supported by NOAA, the U.S. Fish & Wildlife Service, Sea World, and Shell.

Mike Smith

Public Relations Cyber Security Announcement

Yes& Pilots PR Effort for Cyber Security Leader, Symantec

As the world's leading cyber security company, Symantec allows organizations, governments, and people to secure their most important data wherever it lives.

A.J. Guenther

Let's Stay in Touch

What's the point of having knowledge if we don’t share it? Sign up for the Yes& newsletter to get the latest news, tips, & general musings.

SUBSCRIBE

WE RESPECT YOUR PRIVACY, SO WE NEVER SHARE YOUR INFO