Back

Branding , Yes& General , Associations , Non Profit , Culture

How Brands Can Communicate Giving Back in an Authentic Way

Alexandra LaCroix

Have you ever donated or volunteered but felt awkward about telling people or maybe even hesitated to post about it on your social networks? We’ve all been there –maybe it feels…too self-promotional?

On the flip side, think of all the times you have seen or heard about someone else doing good in their community and felt inspired to get involved. What better way to spread philanthropy programs and volunteer opportunities than through word-of-mouth and sharing on social feeds?

It may seem particularly difficult for a business to authentically communicate their philanthropy programs without coming off as “braggy” or fake. But you shouldn’t let this fear stop your organization from sharing. Marketing is extremely important, even for corporate philanthropy programs. For a program focused on “giving back” to thrive, people need to hear about it and companies need to communicate about the good they are doing.

So, how can organizations effectively communicate what they are doing to give back? Here are some tips:

  1. Give time, energy, and creativity – not just money

    Sure, financial contributions are great, but think outside of the box on ways you can make a bigger and more genuine difference: give employees volunteer hours, host philanthropic events, provide services pro bono…

  2. Have an engaging social strategy
    Social media can be one of the most powerful connections between your organization and your audience. Engage your community and create a conversation rather than just broadcasting information.

  3. Ignite passion from an employee level
    Get employees excited and involved in communicating your company’s volunteerism. Encourage your team to share ideas on social media, share with friends and family, and contribute on an individual level.

Don’t be afraid to be loud and proud when marketing your company’s philanthropic campaigns. Be both genuine and engaging, while still strategically communicating with your audience, just like you would any other marketing campaign. You got this!

Yes& is the Washington, DC-based marketing agency that brings commercial, association, and government clients the unlimited power of “&” – using a full suite of branding, digital, event, marketing, public relations, and creative capabilities to deliver meaningful and measurable results.

Let’s talk about what the power of "&" can do for you.

Alexandra LaCroix
Alexandra LaCroix
Business Development Account Executive

More Insights

You might also like these articles. Sign up for our monthly newsletter for updates, insights and general tomfoolery.

SUBSCRIBE

Yes& General

John Pulley

If effective communication were easy, everyone would be doing it. Making oneself understood in print is hard – like finding the perfect holiday gift. It’s no surprise, then, that writing intended to be engaging and persuasive frequently misses the mark. When that happens, audiences can feel underwhelmed, like a gift recipient of plain black socks.

Yes& General

Yes&

The most wonderful time of the year is fast-approaching and with that comes our holiday favorites. From silver bells to eggnog to Christmas tree shopping, these popular pastimes are sure to usher in the holiday season with fun, laughter, smiles, and joy.

Yes& General

Yes&

Yes& was engaged to the max at this year’s Mid-Atlantic Marketing Summit. Some of our team attended to network and learn, some were there to discuss challenges with attendees at the Yes& booth, and we even had team members lead a session with clients. It was a great day exploring challenges and innovative solutions with the great minds of the marketing and communications professional community.

Yes& General

Robert W. Sprague

Tracy Betts speaks on the needs of associations “A little bit of the right kind of research can help you hit the mark—to make a big impact with your members and get you the kind of engagement you’re looking for.” So says Tracy Betts, senior vice president of digital innovation at Yes&.