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Branding Digital Video Creative Associations

Re-Animated: How Animation Keeps Association Brands Alive During the Pandemic

In times when proximity brings peril, and live-action filming is both tricky and costly, associations have turned to animation to keep their brand narratives moving.

Josh Golden

Case Studies Branding Digital Marketing & PR Events Public Relations Video Creative B2G Associations CX Virtual Events Government

2021 Marketing & Branding Predictions: 12 Trends That Will Evolve Post-Pandemic

The team at Yes& shares key advice for how to make the most of 2021, focusing on trends for resiliency, creativity, customer-obsession, and adaptability.

Layla Masri

Branding Creative

Forget 2020! A Forecast of 2021 Logo Design Trends

Optimistic or disruptively nostalgic? Where will brands be taking their logo redesigns in 2021?

Giuseppe Carabelli

Branding Marketing & PR Creative

Logo Design - A Key Step in Building a Remarkable Brand

Golden arches, a green mermaid, an apple—these all evoke distinctive feelings and unequivocal associations. What are the secrets to logo success and how does your brand stack up?

Giuseppe Carabelli

Branding Marketing & PR CX

In and Out: How Marketers Should Lead the Customer Experience (R)Evolution

Marketers have historically been responsible for bringing the brand to the customer. In 2020, it’s time for us to bring the customer to the brand. The customer experience revolution is upon us, and marketing leaders are uniquely positioned to re-evaluate our skillsets, update our strategies, and lead the charge. 

Amanda Bachman

Branding Culture

10 Consumer Trends that are Evolving the Idea of “Home”

“Home” has always provided us with warmth, comfort, and refuge. But with social distancing and quarantining becoming a new way of life, homes are becoming the epicenters of consumer behavior.

Andrew Teie

Yes& News Branding Events

7 Lessons From AdWeek DC 2019

    It’s hard to get out of the office—but it’s worthwhile to attend industry events and other opportunities for continuing education in our rapidly evolving field. That’s why six Yes& staff members and I attended the sessions on October 3 at the Ronald Reagan Building.

Robert Sprague

Yes& News Branding Healthcare

Branding Healthcare in the Age of Consumerism

Healthcare branding has long been challenging. It’s hard to posit distinctive differentiators in an abundance of markets: how many ways can you evoke quality, innovation, or compassion? Now, branding is complicated by a seismic shift in consumer perspective.

Anna-Marie Montague

Branding Digital

Your Brand is More Than the Sum of its Parts

The following article is based on a chapter from “The Agile Brand” by Greg Kihlström, now available on Amazon and iTunes.  

Greg Kihlström

Branding Digital

The Agile Brand

The following article is based on “The Agile Brand” by Yes& SVP Greg Kihlström, now available on Amazon and iTunes.  

Greg Kihlström

Branding

Messaging as Storytelling: Unleash Your Brand

When I started my career as a reporter in the federal IT industry, I often struggled to find an angle that would bring a story alive.

John Monroe

Branding

3 Measures of a Successful Brand

In this article, we’re going to look at this from a different perspective. Let’s discuss the following 3 measures of the success of a brand

Greg Kihlström

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