It’s hard to get out of the office—but it’s worthwhile to attend industry events and other opportunities for continuing education in our rapidly evolving field. That’s why six Yes& staff members and I attended the sessions on October 3 at the Ronald Reagan Building.
Yes& News Branding Healthcare
Branding Healthcare in the Age of Consumerism
Healthcare branding has long been challenging. It’s hard to posit distinctive differentiators in an abundance of markets: how many ways can you evoke quality, innovation, or compassion? Now, branding is complicated by a seismic shift in consumer perspective.
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