---
title: Yes& Insights | Branding
description: Branding | Our team loves to learn. Even more than that, our team loves to share. We hope our insights spark ideas and dialogue about the latest approaches, tools, and trends that push our communications forward.
---
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# Yes& Insights
Inquiry. Ideas. Inspiration.
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[ Branding Marketing & PR Yes& General
## Brand that Content!
How Effective is Your Content Strategy if Your Brand Doesn’t Come Along for the Ride?
**Mark DeVito
](https://insights.yesandagency.com/brandthatcontent)
[ Branding Yes& General
## Seeing Red?
maintaining brand identity in the digital world can be challenging Marketing professionals understand the importance of maintaining consistent branding across social channels. As we work to manage our own agency branding at Yes&, we have the support of meticulous and exacting designers who create content that 1) matches the Yes& brand and 2) conveys the right messages. Yet despite our best efforts, sometimes things don’t come off looking quite right. Recently, we’ve noticed that the quality of our Yes& branded graphics haven’t been as crisp as we would like when uploaded to social platforms. Our red ampersand graphic has appeared grainy, especially when enlarged. What’s going on?
**Grace Nowak
](https://insights.yesandagency.com/theproblemwithred)
[ Branding Yes& General
## Trick or Treat: Don’t Let a Rebrand Scare You
So, you’re considering rebranding your organization. Don’t be scared! Fear of change is real and starting a rebrand for your organization may seem daunting. But a rebrand can be an exhilarating journey of discovery, with potential to become the best decision you’ve ever made for your organization.
**Yes&
](https://insights.yesandagency.com/trickortreat)
[ Branding Non Profit Yes& General Associations Culture
## How Brands Can Communicate Giving Back in an Authentic Way
Have you ever donated or volunteered but felt awkward about telling people or maybe even hesitated to post about it on your social networks? We’ve all been there –maybe it feels…too self-promotional?
**Alexandra LaCroix
](https://insights.yesandagency.com/how-to-authentically-communicate-what-youre-doing-to-give-back)
[ Branding Non Profit Yes& General Associations Culture
## DEI in Focus: Show Us, Don’t Tell Us
Forrest Mars Sr. came up with the idea for M&M’s after observing soldiers eating chocolate during the 1930s Spanish Civil War. As you know, heat liquefies chocolate like butter in a frying pan, making your fingers sticky. So, the concept of wrapping chocolate in a hard candy shell was born. With it, came an immortal tagline: Melts in your mouth, not in your hands. M&M’s are practical. They’re colorful. The characters are fun. Did we need them to be anything more?
**Jonah Malin
](https://insights.yesandagency.com/dei-in-focus-show-us-dont-tell-us)
[ Branding Associations
## Mental Health is Health
When most people think about health, they naturally think about the physical body. Insurance plans are built around it, workplaces tell you to stay home when you have a cold, and people are able to quickly spot when they or others are not feeling their best physically.
**Sara Rassi
](https://insights.yesandagency.com/mental-health-is-health)
[ Digital Branding Creative Video Associations
## Re-Animated: How Animation Keeps Association Brands Alive During the Pandemic
In times when proximity brings peril, and live-action filming is both tricky and costly, associations have turned to animation to keep their brand narratives moving.
**Josh Golden
](https://insights.yesandagency.com/associations-yes-re-animated)
[ Branding Creative
## Forget 2020! A Forecast of 2021 Logo Design Trends
Optimistic or disruptively nostalgic? Where will brands be taking their logo redesigns in 2021?
**Giuseppe Carabelli
](https://insights.yesandagency.com/commercial-logo-trends-part-2)
[ Virtual Events Digital Branding Creative Marketing & PR Public Relations Government Video Associations Case Studies CX B2G
## 2021 Marketing & Branding Predictions: 12 Trends That Will Evolve Post-Pandemic
The team at Yes& shares key advice for how to make the most of 2021, focusing on trends for resiliency, creativity, customer-obsession, and adaptability.
**Layla Masri
](https://insights.yesandagency.com/2021-trends/future-of-marketing)
[ Branding Creative Marketing & PR
## Logo Design - A Key Step in Building a Remarkable Brand
Golden arches, a green mermaid, an apple—these all evoke distinctive feelings and unequivocal associations. What are the secrets to logo success and how does your brand stack up?
**Giuseppe Carabelli
](https://insights.yesandagency.com/logo-design-a-key-step-in-building-a-remarkable-brand)
[ Branding Marketing & PR CX
## In and Out: How Marketers Should Lead the Customer Experience (R)Evolution
Marketers have historically been responsible for bringing the brand to the customer. In 2020, it’s time for us to bring the customer to the brand. The customer experience revolution is upon us, and marketing leaders are uniquely positioned to re-evaluate our skillsets, update our strategies, and lead the charge.
**Amanda Bachman
](https://insights.yesandagency.com/in-and-out-how-marketers-should-lead-the-customer-experience-revolution)
[ Branding Culture
## 10 Consumer Trends that are Evolving the Idea of “Home”
“Home” has always provided us with warmth, comfort, and refuge. But with social distancing and quarantining becoming a new way of life, homes are becoming the epicenters of consumer behavior.
**Andrew Teie
](https://insights.yesandagency.com/10-consumers-trends-that-are-evolving-the-idea-of-home)
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## Let's Stay in Touch
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