Insights

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Branding Marketing & PR Yes& General

Brand that Content!

How Effective is Your Content Strategy if Your Brand Doesn’t Come Along for the Ride? 

Mark DeVito

Branding Yes& General

Seeing Red?

maintaining brand identity in the digital world can be challenging Marketing professionals understand the importance of maintaining consistent branding across social channels. As we work to manage our own agency branding at Yes&, we have the support of meticulous and exacting designers who create content that 1) matches the Yes& brand and 2) conveys the right messages. Yet despite our best efforts, sometimes things don’t come off looking quite right. Recently, we’ve noticed that the quality of our Yes& branded graphics haven’t been as crisp as we would like when uploaded to social platforms. Our red ampersand graphic has appeared grainy, especially when enlarged. What’s going on?

Grace Nowak

Branding Yes& General

Trick or Treat: Don’t Let a Rebrand Scare You

So, you’re considering rebranding your organization. Don’t be scared! Fear of change is real and starting a rebrand for your organization may seem daunting. But a rebrand can be an exhilarating journey of discovery, with potential to become the best decision you’ve ever made for your organization.

Yes&

Branding Yes& General Associations Non Profit Culture

DEI in Focus: Show Us, Don’t Tell Us

Forrest Mars Sr. came up with the idea for M&M’s after observing soldiers eating chocolate during the 1930s Spanish Civil War. As you know, heat liquefies chocolate like butter in a frying pan, making your fingers sticky. So, the concept of wrapping chocolate in a hard candy shell was born. With it, came an immortal tagline: Melts in your mouth, not in your hands. M&M’s are practical. They’re colorful. The characters are fun. Did we need them to be anything more?

Jonah Malin

Branding Yes& General Associations Non Profit Culture

How Brands Can Communicate Giving Back in an Authentic Way

Have you ever donated or volunteered but felt awkward about telling people or maybe even hesitated to post about it on your social networks? We’ve all been there –maybe it feels…too self-promotional?

Alexandra LaCroix

Branding Associations

Mental Health is Health

When most people think about health, they naturally think about the physical body. Insurance plans are built around it, workplaces tell you to stay home when you have a cold, and people are able to quickly spot when they or others are not feeling their best physically.

Sara Rassi

Branding Digital Video Creative Associations

Re-Animated: How Animation Keeps Association Brands Alive During the Pandemic

In times when proximity brings peril, and live-action filming is both tricky and costly, associations have turned to animation to keep their brand narratives moving.

Josh Golden

Case Studies Branding Digital Marketing & PR Public Relations Video Creative B2G Associations CX Virtual Events Government

2021 Marketing & Branding Predictions: 12 Trends That Will Evolve Post-Pandemic

The team at Yes& shares key advice for how to make the most of 2021, focusing on trends for resiliency, creativity, customer-obsession, and adaptability.

Layla Masri

Branding Creative

Forget 2020! A Forecast of 2021 Logo Design Trends

Optimistic or disruptively nostalgic? Where will brands be taking their logo redesigns in 2021?

Giuseppe Carabelli

Branding Marketing & PR Creative

Logo Design - A Key Step in Building a Remarkable Brand

Golden arches, a green mermaid, an apple—these all evoke distinctive feelings and unequivocal associations. What are the secrets to logo success and how does your brand stack up?

Giuseppe Carabelli

Branding Marketing & PR CX

In and Out: How Marketers Should Lead the Customer Experience (R)Evolution

Marketers have historically been responsible for bringing the brand to the customer. In 2020, it’s time for us to bring the customer to the brand. The customer experience revolution is upon us, and marketing leaders are uniquely positioned to re-evaluate our skillsets, update our strategies, and lead the charge.

Amanda Bachman

Branding Culture

10 Consumer Trends that are Evolving the Idea of “Home”

“Home” has always provided us with warmth, comfort, and refuge. But with social distancing and quarantining becoming a new way of life, homes are becoming the epicenters of consumer behavior.

Andrew Teie

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