It’s hard to get out of the office—but it’s almost always worthwhile to attend industry events and other opportunities for continuing education in our rapidly evolving field. That’s why me and six Yes& staff members attended the AdWeek DC sessions on October 3 at the Ronald Reagan Building.
Yes& News Branding Healthcare
Branding Healthcare in the Age of Consumerism
Healthcare branding has long been challenging. It’s hard to posit distinctive differentiators in an abundance of markets: how many ways can you evoke quality, innovation, or compassion? Now, branding is complicated by a seismic shift in consumer perspective.
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