Insights

It's the people that make the place. The community you feel proud to be a part of and the place you call home. Since 1982, Carpenter’s Shelter has evolved from a small group of concerned citizens into a leader in finding solutions that end and prevent homelessness in our very own community in Alexandria, VA.

Forrest Mars Sr. came up with the idea for M&M’s after observing soldiers eating chocolate during the 1930s Spanish Civil War. As you know, heat liquefies chocolate like butter in a frying pan, making your fingers sticky. So, the concept of wrapping chocolate in a hard candy shell was born. With it, came an immortal tagline: Melts in your mouth, not in your hands. M&M’s are practical. They’re colorful. The characters are fun. Did we need them to be anything more?

Have you ever donated or volunteered but felt awkward about telling people or maybe even hesitated to post about it on your social networks? We’ve all been there –maybe it feels…too self-promotional?

A new way of working demands a new vocabulary. As marvelous as Zoom and other videoconferencing platforms are, a surfeit of technical glitches and user errors accompanies the typical call. The author modestly proposes the following terms to describe our common experience—and common misery.

Women’s History Month is the time of year when we look back on the whole of history and tell the stories of women who shattered the glass ceiling. Names like Cleopatra, Joan of Arc, Rosa Parks, Clara Barton, Ruth Bader Ginsburg, and Princess Diana come to mind. These were women in the public eye. They are very much giants in history. However, it is important to note that glass is easier to shatter when it is already cracked.

To say that the COVID-19 pandemic has disrupted life and wreaked havoc across the world is an understatement. Millions of Americans have lost their jobs, and more than 500,000 have lost their lives, to this deadly virus; while virtual offices and classrooms, masks, and social distancing are the new normal.

As an agency, supporting your surrounding community is crucial - especially during difficult times. Learn how Yes& gave back to their network with Women Veterans Interactive, a non-profit in need of virtual event production support.

We're proud to have supported Trusted Choice® independent agents in a digital and social campaign that showcased their partnership with Make-A-Wish®.

Charities and not-for-profits typically draw their Boards from the ranks of long-time volunteers and donors.  Board members are rightly valued for their commitment, their financial acumen, their connections, and their ability to raise money. Why would a charity like Easterseals DC MD VA break the mold and elect an advertising agency creative director to its Board?