Insights

Inquiry. Ideas. Inspiration.

B2G Associations Non Profit Culture Government

A Lexicon of Zoom Fails

A new way of working demands a new vocabulary. As marvelous as Zoom and other videoconferencing platforms are, a surfeit of technical glitches and user errors accompanies the typical call. The author modestly proposes the following terms to describe our common experience—and common misery.

Robert W. Sprague

Marketing & PR B2G Associations Healthcare Non Profit

Women's History Month Doesn't Have To Be About History

Women’s History Month is the time of year when we look back on the whole of history and tell the stories of women who shattered the glass ceiling. Names like Cleopatra, Joan of Arc, Rosa Parks, Clara Barton, Ruth Bader Ginsburg, and Princess Diana come to mind. These were women in the public eye. They are very much giants in history. However, it is important to note that glass is easier to shatter when it is already cracked.

Mel Echenique

B2G Associations Non Profit Culture Government

Organizational Culture: A Year in Review

To say that the COVID-19 pandemic has disrupted life and wreaked havoc across the world is an understatement. Millions of Americans have lost their jobs, and more than 500,000 have lost their lives, to this deadly virus; while virtual offices and classrooms, masks, and social distancing are the new normal.

Carmel McDonagh

Events Yes& General Non Profit Culture Virtual Events

Giving Back with Women Veterans Interactive

As an agency, supporting your surrounding community is crucial - especially during difficult times. Learn how Yes& gave back to their network with Women Veterans Interactive, a non-profit in need of virtual event production support.

E.V. Dundon

Video Creative Associations Non Profit

Let's "Make-A-Wish®"! - Yes& Helps Trusted Choice® Reach For the Stars and Their Goals

We're proud to have supported Trusted Choice® independent agents in a digital and social campaign that showcased their partnership with Make-A-Wish®.

Layla Masri

Yes& News Yes& General Non Profit

Board Members in New Places: Why Easterseals DC MD VA Looked to Josh Golden

Charities and not-for-profits typically draw their Boards from the ranks of long-time volunteers and donors.  Board members are rightly valued for their commitment, their financial acumen, their connections, and their ability to raise money. Why would a charity like Easterseals DC MD VA break the mold and elect an advertising agency creative director to its Board?

Robert W. Sprague

Let's Stay in Touch

What's the point of having knowledge if we don’t share it? Sign up for the Yes& newsletter to get the latest news, tips, & general musings.

SUBSCRIBE

WE RESPECT YOUR PRIVACY, SO WE NEVER SHARE YOUR INFO