---
title: Yes& Insights | Culture
description: Culture | Our team loves to learn. Even more than that, our team loves to share. We hope our insights spark ideas and dialogue about the latest approaches, tools, and trends that push our communications forward.
---

<https://yesandagency.com/>

<https://www.yesandlipmanhearne.com/>

[![Yes And Comm Core](data:image/png;base64,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) ](https://yesandcommcore.com/)

<https://www.beacondigitalmarketing.com/>

[![Yes&](https://insights.yesandagency.com/hubfs/YesAnd%20branding2023/logo-black-red-horizontal.svg) ](https://yesandagency.com/)

# Yes& Insights

Inquiry. Ideas. Inspiration.

### CATEGORIES

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[ Yes& General Culture

## Beyond Pride: Supporting LGBTQ+ Members All Year Long

“Why are you using those pronouns? He isn’t here.”

**Renee Goldstein 

](https://insights.yesandagency.com/beyond-pride-supporting-lgbtq-members-all-year-long)

[ Branding Non Profit Yes& General Associations Culture

## How Brands Can Communicate Giving Back in an Authentic Way

Have you ever donated or volunteered but felt awkward about telling people or maybe even hesitated to post about it on your social networks? We’ve all been there –maybe it feels…too self-promotional?

**Alexandra LaCroix 

](https://insights.yesandagency.com/how-to-authentically-communicate-what-youre-doing-to-give-back)

[ Non Profit Yes& General Culture

## Carpenter’s Shelter: A Project that Hits Close to Home

It's the people that make the place. The community you feel proud to be a part of and the place you call home. Since 1982, Carpenter’s Shelter has evolved from a small group of concerned citizens into a leader in finding solutions that end and prevent homelessness in our very own community in Alexandria, VA.

**Yes& 

](https://insights.yesandagency.com/carpenters-shelter-a-project-that-hits-close-to-home)

[ Branding Non Profit Yes& General Associations Culture

## DEI in Focus: Show Us, Don’t Tell Us

Forrest Mars Sr. came up with the idea for M&M’s after observing soldiers eating chocolate during the 1930s Spanish Civil War. As you know, heat liquefies chocolate like butter in a frying pan, making your fingers sticky. So, the concept of wrapping chocolate in a hard candy shell was born. With it, came an immortal tagline: Melts in your mouth, not in your hands. M&M’s are practical. They’re colorful. The characters are fun. Did we need them to be anything more?

**Jonah Malin 

](https://insights.yesandagency.com/dei-in-focus-show-us-dont-tell-us)

[ Announcement Culture

## Advertising Awards Yes& Didn't Win

Yes& was honored to receive 21 industry awards in April, including ADDY Division 2, Communicator, Hermes, Healthcare Marketing, MUSE, and Blue Pencil & Gold Screen awards. But have you ever heard of the Pharmmys? The Alexars? Here are some of the advertising and marketing industry awards Yes& has not won… yet.

**Robert W. Sprague 

](https://insights.yesandagency.com/advertising-awards-yes-didnt-win)

[ Government Non Profit Associations B2G Culture

## A Lexicon of Zoom Fails

A new way of working demands a new vocabulary. As marvelous as Zoom and other videoconferencing platforms are, a surfeit of technical glitches and user errors accompanies the typical call. The author modestly proposes the following terms to describe our common experience—and common misery.

**Robert W. Sprague 

](https://insights.yesandagency.com/a-lexicon-of-zoom-fails)

[ Government Non Profit Associations B2G Culture

## Organizational Culture: A Year in Review

To say that the COVID-19 pandemic has disrupted life and wreaked havoc across the world is an understatement. Millions of Americans have lost their jobs, and more than 500,000 have lost their lives, to this deadly virus; while virtual offices and classrooms, masks, and social distancing are the new normal.

**Carmel McDonagh 

](https://insights.yesandagency.com/organizational-culture-a-year-in-review)

[ Announcement Yes& General Culture

## Three New Vice Presidents Join Yes& as Demand Grows

Yes& Agency demonstrates their commitment to expanding capabilities, elevating expertise, and improving processes through senior level additions.

**Jenny Muchnikoff 

](https://insights.yesandagency.com/three-new-vice-presidents-join-yes)

[ Virtual Events Non Profit Yes& General Culture

## Giving Back with Women Veterans Interactive

As an agency, supporting your surrounding community is crucial - especially during difficult times. Learn how Yes& gave back to their network with Women Veterans Interactive, a non-profit in need of virtual event production support.

**E.V. Dundon 

](https://insights.yesandagency.com/giving-back-with-women-veterans-interactive)

[ Announcement Government Yes& General Culture

## Three Major Federal Contract Awards Fuel Yes& Growth

Yes& significantly expanded its government business with the award of major contracts with FEMA, USDA, and DOT for strategic marketing communications services.

**E.V. Dundon 

](https://insights.yesandagency.com/three-major-federal-contract-awards-fuel-yes-growth-1)

[ Announcement Culture

## Yes& Named One of the 75 Fastest Growing Companies in the Greater Washington Area

WASHINGTON, D.C., September 11, 2020 - The Washington Business Journal (WBJ) recognized Yes& as one of the fastest growing companies in the Greater Washington area. The Alexandria-based marketing agency has made the list for its remarkable growth over the past three years.

**Jenny Muchnikoff 

](https://insights.yesandagency.com/the-washington-business-journal-named-yes-one-of-the-75-fastest-growing-companies-in-the-greater-washington-area)

[ Announcement Culture

## Yes& Establishes the Edith Bullard Fellowship for Racial and Ethnic Diversity

A new fellowship deepens the Yes& commitment to diversity and inclusion—and honors one of the agency’s most impactful leaders.

**Andrew Teie 

](https://insights.yesandagency.com/yes-establishes-the-edith-bullard-fellowship-for-racial-and-ethnic-diversity)

[Load More](https://insights.yesandagency.com/tag/culture/page/2)

## Let's Stay in Touch

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You want proof

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