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Branding Digital Video Creative Associations

Re-Animated: How Animation Keeps Association Brands Alive During the Pandemic

In times when proximity brings peril, and live-action filming is both tricky and costly, associations have turned to animation to keep their brand narratives moving.

Josh Golden

Case Studies Branding Digital Marketing & PR Events Public Relations Video Creative B2G Associations CX Virtual Events Government

2021 Marketing & Branding Predictions: 12 Trends That Will Evolve Post-Pandemic

The team at Yes& shares key advice for how to make the most of 2021, focusing on trends for resiliency, creativity, customer-obsession, and adaptability.

Layla Masri

Digital Events Associations Virtual Events

How to Transition Award Ceremonies to An Engaging Virtual Environment

The 13th Annual Military IT Awards could not be  held in person due to the coronavirus pandemic. So, the Yes& events team brainstormed a way to deliver the awards ceremony in an interactive, virtual environment that added value to the event. 

Jenny Muchnikoff

Video Creative Associations Non Profit

Let's "Make-A-Wish®"! - Yes& Helps Trusted Choice® Reach For the Stars and Their Goals

We're proud to have supported Trusted Choice® independent agents in a digital and social campaign that showcased their partnership with Make-A-Wish®.

Layla Masri

Events Video B2G Associations Virtual Events

9 Tips for a Successful Virtual Award Ceremony Part 2

Don’t know where to start when moving an in-person awards ceremony to a virtual setting? Consider these tips for a  successful virtual awards event.

Kay Logan

Digital Creative Associations Virtual Events

What I Learned at StratFest 2020

Fourteen Yes&ers attended this year's 4As StratFest, an event that celebrates and recognizes the best strategic thinking in marketing, media, and advertising around the world.  What were some of the key takeaways?

Robert W. Sprague

Digital B2G Associations Virtual Events Government

9 Tips for a Successful Virtual Award Ceremony Part 1

Don’t know where to start when moving an in-person awards ceremony to a virtual setting? Consider this first half of our two-part series, concentrating on tips that will help pivot your awards ceremony to a virtual format.

Kay Logan

Video B2G Associations Virtual Events

22 Tips from the Trenches: What We've Learned From the Shift to All-Virtual Events

A few months ago, in the wake of the pandemic, the entire meetings and events market became fully virtual, a remarkable shift that happened almost overnight. Rather than cancel or postpone, many Yes& clients decided to give virtual events a shot—and now they’re glad they did. 

Layla Masri

Yes& News Associations

The Wayward Customer Journey Map & Why it’s More Essential than Ever

These last few weeks have taught us something about the customer journey: it’s ever-changing. What we thought was true a month ago has been completely altered, reevaluated, and, really, blown up! What we once couldn’t imagine, we now see as harsh reality. It’s difficult to navigate as the paths meander and end. 

Sarah Luzietti

Yes& News Events Associations

Yes& Produces 2019 Annual Meeting for ASAE Columbus

Six thousand association professionals, CEOs, and industry partners gathered in Columbus, Ohio in August for ASAE’s 2019 Annual Meeting and Exposition. Once again, as it has every year since 2005, Yes& produced a highly successful series of general sessions.

Robert Sprague

Associations

Yes& Launches New Video Campaign for PCMA

In conjunction with our partner, the Clyde Group, we’re proud to continue supporting the Pharmaceutical Care Management Association with their new campaign, #OnYourRxSide.

Mark Pedersen

Associations

Turn Your Association Data into Action | Digging Into the Data

Data without analysis is meaningless. It must be converted to actionable information, which can inform all aspects of your marketing efforts, from audience segmentation to channel selection to messaging, resulting in higher ROI. In last week's blog, I covered which data sources to pull from to ensure that your association gets the complete picture. Now, lets dig into the data. Here are the things to think about: 

Mark Pedersen

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