In times when proximity brings peril, and live-action filming is both tricky and costly, associations have turned to animation to keep their brand narratives moving.
Case Studies Branding Digital Marketing & PR Events Public Relations Video Creative B2G Associations CX Virtual Events Government
2021 Marketing & Branding Predictions: 12 Trends That Will Evolve Post-Pandemic
The team at Yes& shares key advice for how to make the most of 2021, focusing on trends for resiliency, creativity, customer-obsession, and adaptability.
Digital Events Associations Virtual Events
How to Transition Award Ceremonies to An Engaging Virtual Environment
The 13th Annual Military IT Awards could not be held in person due to the coronavirus pandemic. So, the Yes& events team brainstormed a way to deliver the awards ceremony in an interactive, virtual environment that added value to the event.
Digital B2G Associations Virtual Events Government
9 Tips for a Successful Virtual Award Ceremony Part 1
Don’t know where to start when moving an in-person awards ceremony to a virtual setting? Consider this first half of our two-part series, concentrating on tips that will help pivot your awards ceremony to a virtual format.
Video B2G Associations Virtual Events
22 Tips from the Trenches: What We've Learned From the Shift to All-Virtual Events
A few months ago, in the wake of the pandemic, the entire meetings and events market became fully virtual, a remarkable shift that happened almost overnight. Rather than cancel or postpone, many Yes& clients decided to give virtual events a shot—and now they’re glad they did.
Yes& News Associations
The Wayward Customer Journey Map & Why it’s More Essential than Ever
These last few weeks have taught us something about the customer journey: it’s ever-changing. What we thought was true a month ago has been completely altered, reevaluated, and, really, blown up! What we once couldn’t imagine, we now see as harsh reality. It’s difficult to navigate as the paths meander and end.
Yes& News Events Associations
Yes& Produces 2019 Annual Meeting for ASAE Columbus
Six thousand association professionals, CEOs, and industry partners gathered in Columbus, Ohio in August for ASAE’s 2019 Annual Meeting and Exposition. Once again, as it has every year since 2005, Yes& produced a highly successful series of general sessions.
Turn Your Association Data into Action | Digging Into the Data
Data without analysis is meaningless. It must be converted to actionable information, which can inform all aspects of your marketing efforts, from audience segmentation to channel selection to messaging, resulting in higher ROI. In last week's blog, I covered which data sources to pull from to ensure that your association gets the complete picture. Now, lets dig into the data. Here are the things to think about:
Let's Stay in Touch
What's the point of having knowledge if we don’t share it? Sign up for the Yes& newsletter to get the latest news, tips, & general musings.