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Video B2G Associations Virtual Events

22 Tips from the Trenches: What We've Learned From the Shift to All-Virtual Events

A few months ago, in the wake of the pandemic, the entire meetings and events market became fully virtual, a remarkable shift that happened almost overnight. Rather than cancel or postpone, many Yes& clients decided to give virtual events a shot—and now they’re glad they did. 

Layla Masri

Yes& News Associations

The Wayward Customer Journey Map & Why it’s More Essential than Ever

These last few weeks have taught us something about the customer journey: it’s ever-changing. What we thought was true a month ago has been completely altered, reevaluated, and, really, blown up! What we once couldn’t imagine, we now see as harsh reality. It’s difficult to navigate as the paths meander and end. 

Sarah Luzietti

Yes& News Events Associations

Yes& Produces 2019 Annual Meeting for ASAE Columbus

Six thousand association professionals, CEOs, and industry partners gathered in Columbus, Ohio in August for ASAE’s 2019 Annual Meeting and Exposition. Once again, as it has every year since 2005, Yes& produced a highly successful series of general sessions.

Robert Sprague

Associations

Yes& Launches New Video Campaign for PCMA

In conjunction with our partner, the Clyde Group, we’re proud to continue supporting the Pharmaceutical Care Management Association with their new campaign, #OnYourRxSide.

Mark Pedersen

Associations

Turn Your Association Data into Action | Digging Into the Data

Data without analysis is meaningless. It must be converted to actionable information, which can inform all aspects of your marketing efforts, from audience segmentation to channel selection to messaging, resulting in higher ROI. In last week's blog, I covered which data sources to pull from to ensure that your association gets the complete picture. Now, lets dig into the data. Here are the things to think about: 

Mark Pedersen

Associations

Turn Your Association Data into Action

You've tried it all - email marketing, digital advertising, social media, etc...but something hasn’t been clicking. You're not alone. In this article, I explain an alternative method to bringing in new members, increasing your event registration, gaining traction with your non-dues initiatives, and attracting that prospective audience that you've been trying to pull for years. 

Mark Pedersen

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