Insights

While social media is always dynamic and ever evolving, 2022 brought dramatic shifts and activity that moved the discussion beyond audience trends and ad ascendency into the territory of trust, legality, and financial viability.

The headlines swing like a pendulum of doomsaying, driving businesses to the brink of a pit of despair.

Summer is a great time to assess year-to-date progress on your marketing goals— honing your strategy, tactics, and metrics to finish the year strong. This year, for many organizations, it’s also a pivotal time to demonstrate client value and organizational ROI from your marketing program.

Be Appealing, Distinctive – and, Above All, Authentic

Solid branding, prescient audience analysis, and keen outreach strategy are all essential to impactful recruiting. But effective content is key to touching and moving candidates to action.

The communications foundation and engine for marketing efforts. An essential consumer/member/stakeholder touchpoint. A major organizational investment. A key embodiment of a brand. A transactional powerhouse for sales and services. An organization’s website is all this and more, providing myriad good reasons to optimize its ROI through astute strategy and planning.

Healthcare branding has long been challenging. It’s hard to posit distinctive differentiators in an abundance of markets: how many ways can you evoke quality, innovation, or compassion? Now, branding is complicated by a seismic shift in consumer perspective.