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Inquiry. Ideas. Inspiration.

Digital Marketing & PR

The Evolving Bank Customer Experience

Banking trends have evolved rapidly over the past two decades. As a result, banks are working harder than ever to keep up with the demands and preferences of their customers. These advancements include offerings that make banking more accessible, create the ability to bank more freely, and have a more tailored experience that is personalized to their needs. It is difficult to say what new developments will occur in the decades to come that will continue to shape the optimal customer experience. What is known, however, is that these advancements have changed the banking customer experience forever.

Greg Kihlström

Branding Digital

Your Brand is More Than the Sum of its Parts

The following article is based on a chapter from “The Agile Brand” by Greg Kihlström, now available on Amazon and iTunes.  

Greg Kihlström

Branding Digital

The Agile Brand

The following article is based on “The Agile Brand” by Yes& SVP Greg Kihlström, now available on Amazon and iTunes.  

Greg Kihlström

Creative Video Marketing & PR Digital

What Video Pros Know That You Don't Know

The ubiquity of the smart phone has put video production into the hands of billions. We have in our hands technology that can produce and transmit pictures and sound that are higher in quality than the finest professional cameras, editing, and graphics equipment could deliver even twenty years ago. And we use it: about 300 hours of video are uploaded to YouTube every second.

Robert W. Sprague

Digital

GDPR for U.S.-Based Marketers

You have undoubtedly heard a lot about GDPR lately. This probably involved a slew of emails in your inbox asking you to update your privacy settings, or (depending on the industry you work in), several other changes made to the

Greg Kihlström

Digital

Guide to Bank and Credit Union Website Accessibility

Trying to find out exactly how to apply accessibility rules and standards to your financial institution’s website can be challenging. There are many sources of conflicting information out there that can make it difficult to understand the exact rules and how/when they apply to you. We have reviewed the latest information to provide a guide that can help you as you plan your next site or revise your current one.

Greg Kihlström

Digital

Battle of the Stories: Snapchat, Instagram, and Facebook at a Glance

As social media capabilities continue to increase, so does the connectedness of each platform’s users. One of the fastest-growing tools is the Story function that many have adopted. Snapchat, Instagram, and Facebook all have their version of the “story,” and each allows users to share their day in real time. This allows for the ability to do exactly what the name suggests: tell stories.

Greg Kihlström

Digital

The State of Digital: 2018

Now that we are a few months into the year, it gives us an interesting opportunity to both look back at the previous year and ahead to the rest of the year to see what trends to watch.

Greg Kihlström

Digital

Why GDPR is an Opportunity for U.S. Brands

If you live in the world of digital marketing, you’ve no doubt heard something

Greg Kihlström

Digital

Does Your Website Suck? It’s Time to Find Out.

  Hey, you. Yes, YOU. Have you taken a look at your website lately?

Oz Coruhlu

Digital Marketing & PR

Marketing Retirement Savings to Millennials

  Download our free guide to reaching and engaging Millennials and Gen Z for financial services marketers. The Disruption Generation It’s widely recognized that millennials, those born between 1980 and 2000, have grown into a difficult economy to navigate.

Greg Kihlström

Digital

5 Reasons Why Listicles Really Work

Enter listicles (list-style articles). Readable, snackable, and shareable, listicles can be the perfect medium for sharing your words of wisdom. Don’t believe us? Here are 5 reasons to love listicles.

Mark Pedersen

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