There should be a direct and overt connection between an organization’s “giving back” initiatives and its core values. If there is no such connection? Maybe the values aren’t really values—or maybe the giving back is a thinly-disguised PR play. If there is a connection? Giving back is a powerful way to build engagement with hard-to-recruit and hard-to-retain employees.
Digital Marketing & PR Creative Virtual Events Strategy
Yes& at the Mid-Atlantic Marketing Summit & PR Summit DC
Yes& sponsored the 2021 Mid-Atlantic Marketing Summit and PR Summit DC, where members of our team joined industry leaders in person for the region’s premier event for marketing, communications, public relations, public affairs, and media practices.
Yes& Completes Acquisition of Boldr Strategic Consulting
Agency Enhances Capabilities Portfolio, Grows Digital Innovation Footprint Yes& has acquired Boldr Strategic Consulting, a digital management firm that uses a design-thinking approach to keep trade associations and professional societies relevant while guiding them through the rapidly changing digital environment. With this acquisition, Yes& is expanding its digital capabilities with an emphasis on strategy. As part of the acquisition, Tracy Betts, CEO of Boldr, will join Yes&’s executive team as Senior Vice President.
Digital Marketing & PR Creative Yes& General Virtual Events User Experience
Building Brand Love With DX
It’s time we talk about our exes. No, not your high school sweetheart or that one your mom never liked. We’re talking about familiar terms like UX, CX, and the more recent one to hit the scene: DX.
Digital Marketing & PR B2G Associations Government Announcement
Attracting a Diverse Workforce: What Messages Are You Conveying on Social Media?
Learn why it's more important than ever for companies to weave diversity and inclusion into the very fabric of their organizations if they wish to attract new talent.
Digital Marketing & PR Government
Optimizing Virtual Recruiting in Government
Across the government and the private sector, social distancing and the COVID-19 pandemic is preventing in-person recruiting events and pushing employers and jobseekers towards virtual events and online opportunities for the foreseeable future. What does your agency need to creatively do, to remain relevant, attractive and competitive in the job market?
Case Studies Branding Digital Marketing & PR Public Relations Video Creative B2G Associations CX Virtual Events Government
2021 Marketing & Branding Predictions: 12 Trends That Will Evolve Post-Pandemic
The team at Yes& shares key advice for how to make the most of 2021, focusing on trends for resiliency, creativity, customer-obsession, and adaptability.
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