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Yes& News Digital Marketing & PR B2G Associations Government

Attracting a Diverse Workforce: What Messages Are You Conveying on Social Media?

Learn why it's more important than ever for companies to weave diversity and inclusion into the very fabric of their organizations if they wish to attract new talent.

Rutrell Yasin

Digital Marketing & PR Government

Optimizing Virtual Recruiting in Government

Across the government and the private sector, social distancing and the COVID-19 pandemic is preventing in-person recruiting events and pushing employers and jobseekers towards virtual events and online opportunities for the foreseeable future. What does your agency need to creatively do, to remain relevant, attractive and competitive in the job market?

Veronica Oleynik

Branding Digital Video Creative Associations

Re-Animated: How Animation Keeps Association Brands Alive During the Pandemic

In times when proximity brings peril, and live-action filming is both tricky and costly, associations have turned to animation to keep their brand narratives moving.

Josh Golden

Case Studies Branding Digital Marketing & PR Events Public Relations Video Creative B2G Associations CX Virtual Events Government

2021 Marketing & Branding Predictions: 12 Trends That Will Evolve Post-Pandemic

The team at Yes& shares key advice for how to make the most of 2021, focusing on trends for resiliency, creativity, customer-obsession, and adaptability.

Layla Masri

Digital Events Associations Virtual Events

How to Transition Award Ceremonies to An Engaging Virtual Environment

The 13th Annual Military IT Awards could not be  held in person due to the coronavirus pandemic. So, the Yes& events team brainstormed a way to deliver the awards ceremony in an interactive, virtual environment that added value to the event. 

Jenny Muchnikoff

Digital Marketing & PR Virtual Events Government

Overcoming Recruiting Challenges in the Government Space

Adapting to the “new normal” these days feels like a high-speed car chase: Who can evolve the  fastest to succeed? Recruiting in the government space is no different. Fortunately, the right marketing strategies can help government agencies efficiently and effectively reach qualified personnel and succeed in their recruitment efforts.

Jo Joslin

Digital B2G Cyber Security

What is PAM? And Why Does Telework Make Government Agencies Need It Even More?

The rapid transition to telework due to the COVID-19 outbreak caused many government information technology managers to rethink how to secure agency networks. 

Rutrell Yasin

Digital Creative Associations Virtual Events

What I Learned at StratFest 2020

Fourteen Yes&ers attended this year's 4As StratFest, an event that celebrates and recognizes the best strategic thinking in marketing, media, and advertising around the world.  What were some of the key takeaways?

Robert W. Sprague

Digital B2G Associations Virtual Events Government

9 Tips for a Successful Virtual Award Ceremony Part 1

Don’t know where to start when moving an in-person awards ceremony to a virtual setting? Consider this first half of our two-part series, concentrating on tips that will help pivot your awards ceremony to a virtual format.

Kay Logan

Digital Yes& General

3rd Party Cookies Are Going Away. Here are 4 Things You Need to Know

As you’ve likely heard, in January 2020, Google announced that they would be getting rid of the 3rd party cookie.  So what does this mean for marketers? Actually, what does this mean for everyone? 

Mark Pedersen

Yes& News Digital

Four Avoidable Website Mistakes

The communications foundation and engine for marketing efforts. An essential consumer/member/stakeholder touchpoint. A major organizational investment. A key embodiment of a brand. A transactional powerhouse for sales and services. An organization’s website is all this and more, providing myriad good reasons to optimize its ROI through astute strategy and planning. 

Anna-Marie Montague

Digital Marketing & PR

The Best Way to Optimize Digital Marketing Campaigns

Are you using custom dashboards to track, analyze, and optimize your digital marketing campaigns?  If not, you’re probably spending too much—and still not getting the results you would like. 

Robert W. Sprague

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