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B2G Associations Non Profit Culture Government

A Lexicon of Zoom Fails

A new way of working demands a new vocabulary. As marvelous as Zoom and other videoconferencing platforms are, a surfeit of technical glitches and user errors accompanies the typical call. The author modestly proposes the following terms to describe our common experience—and common misery.

Robert W. Sprague

Marketing & PR B2G Associations Healthcare Non Profit

Women's History Month Doesn't Have To Be About History

Women’s History Month is the time of year when we look back on the whole of history and tell the stories of women who shattered the glass ceiling. Names like Cleopatra, Joan of Arc, Rosa Parks, Clara Barton, Ruth Bader Ginsburg, and Princess Diana come to mind. These were women in the public eye. They are very much giants in history. However, it is important to note that glass is easier to shatter when it is already cracked.

Mel Echenique

B2G Associations Non Profit Culture Government

Organizational Culture: A Year in Review

To say that the COVID-19 pandemic has disrupted life and wreaked havoc across the world is an understatement. Millions of Americans have lost their jobs, and more than 500,000 have lost their lives, to this deadly virus; while virtual offices and classrooms, masks, and social distancing are the new normal.

Carmel McDonagh

Yes& News Video Creative B2G

Yes& Recognized With Four American Advertising Awards

Yes& demonstrates how trusting client partnerships lead to elevated storytelling, increased visibility, and award-winning visuals. 

Yes&

Yes& News Digital Marketing & PR B2G Associations Government

Attracting a Diverse Workforce: What Messages Are You Conveying on Social Media?

Learn why it's more important than ever for companies to weave diversity and inclusion into the very fabric of their organizations if they wish to attract new talent.

Rutrell Yasin

B2G

In a World of Nation-State Attacks, Cyber Resiliency Matters

In the digital age, cyber warfare is prevalent; learn how cyber resiliency can protect you and your network.

Rutrell Yasin

Marketing & PR Public Relations B2G

Newsjacking: How to Inject Your Client into a Breaking News Story

The lifecycle of a breaking news story is like a bell-shaped curve. As the media buzz grows and the details start to come together, the curve rises. Learn more about how newsjacking can help you leverage breaking news, generate higher media coverage, and reach a greater audience.

Jason Werden

Marketing & PR Public Relations B2G Virtual Events

Virtual Caring: How AFCEA DC Set Records in an Unusual Holiday Season

The AFCEA Washington DC chapter largely focuses on the Department of Defense, intelligence community, national security, and military health-related agencies. Throughout the year, the chapter hosts a number of events to bring together these communities and foster collaboration between industry and government. Their most anticipated event of the year is the Winter Gala. Every December the chapter partners with the Marine Corps Toys for Tots Foundation, asking Gala attendees to bring a toy or two to donate to families in need around the beltway. 

Caitlin Bowman

B2G Cyber Security Government

Tools & Tech to Build Collaborative Virtual Teams for Government Agencies

The new normal goes way beyond merely giving remote workers secure access to corporate data.

Rutrell Yasin

Case Studies Branding Digital Marketing & PR Events Public Relations Video Creative B2G Associations CX Virtual Events Government

2021 Marketing & Branding Predictions: 12 Trends That Will Evolve Post-Pandemic

The team at Yes& shares key advice for how to make the most of 2021, focusing on trends for resiliency, creativity, customer-obsession, and adaptability.

Layla Masri

Events Video B2G Associations Virtual Events

9 Tips for a Successful Virtual Award Ceremony Part 2

Don’t know where to start when moving an in-person awards ceremony to a virtual setting? Consider these tips for a  successful virtual awards event.

Kay Logan

Digital B2G Cyber Security

What is PAM? And Why Does Telework Make Government Agencies Need It Even More?

The rapid transition to telework due to the COVID-19 outbreak caused many government information technology managers to rethink how to secure agency networks. 

Rutrell Yasin

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