Learn why it's more important than ever for companies to weave diversity and inclusion into the very fabric of their organizations if they wish to attract new talent.
Marketing & PR Public Relations B2G
Newsjacking: How to Inject Your Client into a Breaking News Story
The lifecycle of a breaking news story is like a bell-shaped curve. As the media buzz grows and the details start to come together, the curve rises. Learn more about how newsjacking can help you leverage breaking news, generate higher media coverage, and reach a greater audience.
Marketing & PR Public Relations B2G Virtual Events
Virtual Caring: How AFCEA DC Set Records in an Unusual Holiday Season
The AFCEA Washington DC chapter largely focuses on the Department of Defense, intelligence community, national security, and military health-related agencies. Throughout the year, the chapter hosts a number of events to bring together these communities and foster collaboration between industry and government. Their most anticipated event of the year is the Winter Gala. Every December the chapter partners with the Marine Corps Toys for Tots Foundation, asking Gala attendees to bring a toy or two to donate to families in need around the beltway.
Case Studies Branding Digital Marketing & PR Events Public Relations Video Creative B2G Associations CX Virtual Events Government
2021 Marketing & Branding Predictions: 12 Trends That Will Evolve Post-Pandemic
The team at Yes& shares key advice for how to make the most of 2021, focusing on trends for resiliency, creativity, customer-obsession, and adaptability.
Digital B2G Associations Virtual Events Government
9 Tips for a Successful Virtual Award Ceremony Part 1
Don’t know where to start when moving an in-person awards ceremony to a virtual setting? Consider this first half of our two-part series, concentrating on tips that will help pivot your awards ceremony to a virtual format.
‘Tis the (Government Buying) Season
Whether your organization is a multi-billion-dollar systems integrator or small, niche player, identifying ways to get in front of government decision-makers during the busy buying season is important as RFPs and contracts start to fly out agency doors. Here are a few tips on how to do just that.
Video B2G Associations Virtual Events
22 Tips from the Trenches: What We've Learned From the Shift to All-Virtual Events
A few months ago, in the wake of the pandemic, the entire meetings and events market became fully virtual, a remarkable shift that happened almost overnight. Rather than cancel or postpone, many Yes& clients decided to give virtual events a shot—and now they’re glad they did.
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