Insights

Inquiry. Ideas. Inspiration.

Yes& News Marketing & PR Government

Yes& Launches Flood Awareness Campaign with FEMA

Agency Unveils New Campaign in Florida, Texas, and Louisiana so Residents Can Take Action Before Peak Hurricane Season

Scott Rieder

B2G Associations Non Profit Culture Government

A Lexicon of Zoom Fails

A new way of working demands a new vocabulary. As marvelous as Zoom and other videoconferencing platforms are, a surfeit of technical glitches and user errors accompanies the typical call. The author modestly proposes the following terms to describe our common experience—and common misery.

Robert W. Sprague

B2G Associations Non Profit Culture Government

Organizational Culture: A Year in Review

To say that the COVID-19 pandemic has disrupted life and wreaked havoc across the world is an understatement. Millions of Americans have lost their jobs, and more than 500,000 have lost their lives, to this deadly virus; while virtual offices and classrooms, masks, and social distancing are the new normal.

Carmel McDonagh

Government

How Government Agencies Can Improve Their Recruiting Efforts

Solid branding, prescient audience analysis, and keen outreach strategy are all essential to impactful recruiting. But effective content is key to touching and moving candidates to action.

Anna-Marie Montague

Government

Designing eLearning Content to Maximize Engagement

At worst, virtual learning can be tedious and boring. But there are reliable approaches to set yourself up for success; learn more by following these steps.

Sarah Marshall

Yes& News Digital Marketing & PR B2G Associations Government

Attracting a Diverse Workforce: What Messages Are You Conveying on Social Media?

Learn why it's more important than ever for companies to weave diversity and inclusion into the very fabric of their organizations if they wish to attract new talent.

Rutrell Yasin

Yes& News Yes& General Culture Government Business Development

Three Major Federal Contract Awards Fuel Yes& Growth

Yes& significantly expanded its government business with the award of major contracts with FEMA, USDA, and DOT for strategic marketing communications services.

E.V. Dundon

Digital Marketing & PR Government

Optimizing Virtual Recruiting in Government

Across the government and the private sector, social distancing and the COVID-19 pandemic is preventing in-person recruiting events and pushing employers and jobseekers towards virtual events and online opportunities for the foreseeable future. What does your agency need to creatively do, to remain relevant, attractive and competitive in the job market?

Veronica Oleynik

B2G Cyber Security Government

Tools & Tech to Build Collaborative Virtual Teams for Government Agencies

The new normal goes way beyond merely giving remote workers secure access to corporate data.

Rutrell Yasin

Case Studies Branding Digital Marketing & PR Events Public Relations Video Creative B2G Associations CX Virtual Events Government

2021 Marketing & Branding Predictions: 12 Trends That Will Evolve Post-Pandemic

The team at Yes& shares key advice for how to make the most of 2021, focusing on trends for resiliency, creativity, customer-obsession, and adaptability.

Layla Masri

Digital Marketing & PR Virtual Events Government

Overcoming Recruiting Challenges in the Government Space

Adapting to the “new normal” these days feels like a high-speed car chase: Who can evolve the  fastest to succeed? Recruiting in the government space is no different. Fortunately, the right marketing strategies can help government agencies efficiently and effectively reach qualified personnel and succeed in their recruitment efforts.

Jo Joslin

Digital B2G Associations Virtual Events Government

9 Tips for a Successful Virtual Award Ceremony Part 1

Don’t know where to start when moving an in-person awards ceremony to a virtual setting? Consider this first half of our two-part series, concentrating on tips that will help pivot your awards ceremony to a virtual format.

Kay Logan

Let's Stay in Touch

What's the point of having knowledge if we don’t share it? Sign up for the Yes& newsletter to get the latest news, tips, & general musings.

SUBSCRIBE

WE RESPECT YOUR PRIVACY, SO WE NEVER SHARE YOUR INFO