--- title: Yes& Insights | Creative description: Creative | Our team loves to learn. Even more than that, our team loves to share. We hope our insights spark ideas and dialogue about the latest approaches, tools, and trends that push our communications forward. --- [![Yes And Comm Core](data:image/png;base64,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) ](https://yesandcommcore.com/) [![Yes&](https://insights.yesandagency.com/hubfs/YesAnd%20branding2023/logo-black-red-horizontal.svg) ](https://yesandagency.com/) # Yes& Insights Inquiry. Ideas. Inspiration. ### CATEGORIES - [Announcement (105)](https://insights.yesandagency.com/tag/announcement) - [Associations (27)](https://insights.yesandagency.com/tag/associations) - [Awards (2)](https://insights.yesandagency.com/tag/awards) - [B2G (25)](https://insights.yesandagency.com/tag/b2g) - [Branding (22)](https://insights.yesandagency.com/tag/branding) - [Case Studies (5)](https://insights.yesandagency.com/tag/case-studies) - [Creative (17)](https://insights.yesandagency.com/tag/creative) - [Crisis Communications (2)](https://insights.yesandagency.com/tag/crisis-communications) - [Culture (19)](https://insights.yesandagency.com/tag/culture) - [CX (4)](https://insights.yesandagency.com/tag/cx) - [Cyber Security (5)](https://insights.yesandagency.com/tag/cyber-security) - [Digital (51)](https://insights.yesandagency.com/tag/digital) - [Education (1)](https://insights.yesandagency.com/tag/education) - [Finance (3)](https://insights.yesandagency.com/tag/finance) - [Financial Services (2)](https://insights.yesandagency.com/tag/financial-services) - [Government (21)](https://insights.yesandagency.com/tag/government) - [Healthcare (3)](https://insights.yesandagency.com/tag/healthcare) - [Higher Education (1)](https://insights.yesandagency.com/tag/higher-education) - [Marketing & PR (63)](https://insights.yesandagency.com/tag/marketing-pr) - [News (2)](https://insights.yesandagency.com/tag/news) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. [ Strategy Virtual Events Digital Creative Marketing & PR ## Yes& at the Mid-Atlantic Marketing Summit & PR Summit DC Yes& sponsored the 2021 Mid-Atlantic Marketing Summit and PR Summit DC, where members of our team joined industry leaders in person for the region’s premier event for marketing, communications, public relations, public affairs, and media practices. **Yes& ](https://insights.yesandagency.com/yesmidatlanticmarketingsummit) [ Strategy Digital Creative ## Strategy in the Era of Cultural Upheaval Planning Always Pays Off **Yes& ](https://insights.yesandagency.com/strategyintheeraofculturalupheaval) [ Virtual Events Digital Creative Marketing & PR Yes& General User Experience ## Building Brand Love With DX It’s time we talk about our exes. No, not your high school sweetheart or that one your mom never liked. We’re talking about familiar terms like UX, CX, and the more recent one to hit the scene: DX. **Renee Goldstein ](https://insights.yesandagency.com/building-brand-love-with-dx) [ Creative Announcement Video B2G ## Yes& Recognized With Four American Advertising Awards Yes& demonstrates how trusting client partnerships lead to elevated storytelling, increased visibility, and award-winning visuals. **Yes& ](https://insights.yesandagency.com/yes-recognized-with-four-american-advertising-awards) [ Digital Branding Creative Video Associations ## Re-Animated: How Animation Keeps Association Brands Alive During the Pandemic In times when proximity brings peril, and live-action filming is both tricky and costly, associations have turned to animation to keep their brand narratives moving. **Josh Golden ](https://insights.yesandagency.com/associations-yes-re-animated) [ Branding Creative ## Forget 2020! A Forecast of 2021 Logo Design Trends Optimistic or disruptively nostalgic? Where will brands be taking their logo redesigns in 2021? **Giuseppe Carabelli ](https://insights.yesandagency.com/commercial-logo-trends-part-2) [ Virtual Events Digital Branding Creative Marketing & PR Public Relations Government Video Associations Case Studies CX B2G ## 2021 Marketing & Branding Predictions: 12 Trends That Will Evolve Post-Pandemic The team at Yes& shares key advice for how to make the most of 2021, focusing on trends for resiliency, creativity, customer-obsession, and adaptability. **Layla Masri ](https://insights.yesandagency.com/2021-trends/future-of-marketing) [ Branding Creative Marketing & PR ## Logo Design - A Key Step in Building a Remarkable Brand Golden arches, a green mermaid, an apple—these all evoke distinctive feelings and unequivocal associations. What are the secrets to logo success and how does your brand stack up? **Giuseppe Carabelli ](https://insights.yesandagency.com/logo-design-a-key-step-in-building-a-remarkable-brand) [ Creative Non Profit Video Associations ## Let's "Make-A-Wish®"! - Yes& Helps Trusted Choice® Reach For the Stars and Their Goals We're proud to have supported Trusted Choice® independent agents in a digital and social campaign that showcased their partnership with Make-A-Wish®. **Layla Masri ](https://insights.yesandagency.com/maw-video-blog) [ Virtual Events Digital Creative Associations ## What I Learned at StratFest 2020 Fourteen Yes&ers attended this year's 4As StratFest, an event that celebrates and recognizes the best strategic thinking in marketing, media, and advertising around the world. What were some of the key takeaways? **Robert W. Sprague ](https://insights.yesandagency.com/what-i-learned-at-stratfest-2020) [ Creative Announcement B2G ## Yes& Helps Akima Win Prestigious Hermes Creative Award Akima and Yes& were honored with Platinum at the 14th Annual Hermes Creative Awards. **Kay Logan ](https://insights.yesandagency.com/yes-helps-akima-win-prestigious-hermes-creative-award) [ Virtual Events Creative ## Virtual Events: What You Need to Know COVID-19 has easily disrupted everything in your life, but it doesn’t need to mean cancelling your large event, conference or summit. With the right strategy, tools, and creative team behind you, you can carry on virtually with just as much success. **Sarah Luzietti ](https://insights.yesandagency.com/virtual-events-what-you-need-to-know) [Load More](https://insights.yesandagency.com/tag/creative/page/2) ## Let's Stay in Touch What's the point of having knowledge if we don’t share it? Sign up for the Yes& newsletter to get the latest news, tips, & general musings. SUBSCRIBE WE RESPECT YOUR PRIVACY, SO WE NEVER SHARE YOUR INFO ## Let's Chat! You’ve got challenges. We’ve got imagination. Let’s achieve your goals together. [CONTACT US](https://yesandagency.com/contact) You’ve got challenges ## We’ve got imagination [ Let's Connect ](https://yesandagency.com/contact/) 1700 Diagonal Road, Ste. 700, Alexandria, VA 22314 [(703) 823-1600](tel:7038231600) You need expert advice ## Read our newsletter [ Let's Connect ](https://yesandagency.com/contact/) Follow us You want proof ## We've got awards ![Inc. 5000](https://insights.yesandagency.com/hs-fs/hubfs/Yes/logos/emblem-inc5000.webp?width=150&height=150&name=emblem-inc5000.webp) ![Adweek Fastest Growing Agencies](https://insights.yesandagency.com/hs-fs/hubfs/Yes/logos/FGA_24_Badge.webp?width=150&height=150&name=FGA_24_Badge.webp) © 2026 Yes&. All Rights Reserved. ### Thanks for joining the Yes& mailing list!