Insights

It’s 9:00 a.m. on a Monday, and a bank's fraud detection system has just flagged a suspicious transaction—a $5,000 wire transfer from a customer in California to an account in Singapore.

A Guide for Businesses and Higher Education Marketers

And Why Your Brand Should Care .

Generative Tools That Help Research & Create Content This year, most of the AI buzz has been around generative tools that help create content. But one of the best uses of AI is research. In fact, our VP of Digital Strategy Chrissie Koeppen, has been using AI in her research for years, well before today’s AI revolution. I sat down with Chrissie to dive deep into the world of AI-powered research, data, and analytics, and suffice it to say, she’s way ahead of the curve.

How you can ensure a smooth data transition (so that no data is lost & there is no break in data tracking) What is GA4? Google Analytics 4 is the newest version of Google Analytics, which provides more advanced tracking capabilities and a deeper understanding of user behavior across multiple devices and platforms.