Insights

How Effective is Your Content Strategy if Your Brand Doesn’t Come Along for the Ride? 

After two years of virtual conferences, the ASAE Annual Meeting was back this year in person, and wow, people were ready to meet! The Yes& booth was busy from morning until night; our session, led by speaker Chrissie Koeppen, Yes& Director of Digital Strategy, engaged content weary conference leaders with her perfect blend of creativity and expertise; and our incredible, well-oiled production machine did not miss a beat in creating the perfect main stage experience. One keynote speaker even called for a round of applause for the production team—when does that happen?