Insights

As you’ve likely heard, in January 2020, Google announced that they would be getting rid of the 3rd party cookie. So what does this mean for marketers? Actually, what does this mean for everyone?

In conjunction with our partner, the Clyde Group, we’re proud to continue supporting the Pharmaceutical Care Management Association with their new campaign, #OnYourRxSide.

Want to see what we’ve been up to with Choice Hotels? This sizzle reel sums up just some of our work for Econo Lodge, which debuted for franchisees at their 2019 Annual Convention.

Data without analysis is meaningless. It must be converted to actionable information, which can inform all aspects of your marketing efforts, from audience segmentation to channel selection to messaging, resulting in higher ROI. In last week's blog, I covered which data sources to pull from to ensure that your association gets the complete picture. Now, lets dig into the data. Here are the things to think about:

You've tried it all - email marketing, digital advertising, social media, etc...but something hasn’t been clicking. You're not alone. In this article, I explain an alternative method to bringing in new members, increasing your event registration, gaining traction with your non-dues initiatives, and attracting that prospective audience that you've been trying to pull for years.

Enter listicles (list-style articles). Readable, snackable, and shareable, listicles can be the perfect medium for sharing your words of wisdom. Don’t believe us? Here are 5 reasons to love listicles.

Email yields the highest conversion rates of any medium—beating out even social and paid search. It’s also one of the biggest bangs for your buck with 4400% ROI (Source: CampaignMonitor).