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Yes& News Culture

Yes& Establishes the Edith Bullard Fellowship for Racial and Ethnic Diversity

A new fellowship deepens the Yes& commitment to diversity and inclusion—and honors one of the agency’s most impactful leaders.

Andrew Teie

Digital Creative Associations Virtual Events

What I Learned at StratFest 2020

Fourteen Yes&ers attended this year's 4As StratFest, an event that celebrates and recognizes the best strategic thinking in marketing, media, and advertising around the world.  What were some of the key takeaways?

Robert W. Sprague

Branding Marketing & PR CX

In and Out: How Marketers Should Lead the Customer Experience (R)Evolution

Marketers have historically been responsible for bringing the brand to the customer. In 2020, it’s time for us to bring the customer to the brand. The customer experience revolution is upon us, and marketing leaders are uniquely positioned to re-evaluate our skillsets, update our strategies, and lead the charge. 

Amanda Bachman

Yes& News Marketing & PR Culture

Steps for Promoting Diversity & Inclusion Through Your Marketing

How does your company optimize diversity and inclusion in your storytelling and marketing efforts? Learn more about how prioritizing these values in executing your marketing strategy makes a profound difference.

Erica Nash-Thomas

Yes& News Culture

Helping Parents Balance Distance Learning With Working From Home

Employees who are also parents are struggling during these challenging times. Read on about how you can make simple adjustments that can ease family stress and lessen the load on your multi tasking heroes.

Elise Russo

Digital B2G Associations Virtual Events Government

9 Tips for a Successful Virtual Award Ceremony Part 1

Don’t know where to start when moving an in-person awards ceremony to a virtual setting? Consider this first half of our two-part series, concentrating on tips that will help pivot your awards ceremony to a virtual format.

Kay Logan

Branding Culture

10 Consumer Trends that are Evolving the Idea of “Home”

“Home” has always provided us with warmth, comfort, and refuge. But with social distancing and quarantining becoming a new way of life, homes are becoming the epicenters of consumer behavior.

Andrew Teie

Yes& News Yes& General Culture

Learnings from a Virtual Internship

Imagine this - it is the summer of 2020. Would you consider saying “Yes” to an internship opportunity that would give you the opportunity to work with creative and strategic advertising subject matter experts… but as a remote, online internship, where all your interactions are via webcam? 

Fabrizio Aguirre

B2G

‘Tis the (Government Buying) Season

Whether your organization is a multi-billion-dollar systems integrator or small, niche player, identifying ways to get in front of government decision-makers during the busy buying season is important as RFPs and contracts start to fly out agency doors. Here are a few tips on how to do just that.

A.J. Guenther

Government

Return-to-School Crisis Communications: COVID-19 Provides a Different Kind of Lesson

Here are five principles to help keep school systems from flunking communications at the beginning of school year 2020-21.

Robert W. Sprague

Case Studies B2G Virtual Events

Getting the Most from Zoom’s Breakout Room Feature

Tired of fighting the limitations of virtual event platforms? Check out some tips for breakout rooms that work.

Jenny Muchnikoff

Video B2G Associations Virtual Events

22 Tips from the Trenches: What We've Learned From the Shift to All-Virtual Events

A few months ago, in the wake of the pandemic, the entire meetings and events market became fully virtual, a remarkable shift that happened almost overnight. Rather than cancel or postpone, many Yes& clients decided to give virtual events a shot—and now they’re glad they did. 

Layla Masri

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