A new fellowship deepens the Yes& commitment to diversity and inclusion—and honors one of the agency’s most impactful leaders.
Branding Marketing & PR CX
In and Out: How Marketers Should Lead the Customer Experience (R)Evolution
Marketers have historically been responsible for bringing the brand to the customer. In 2020, it’s time for us to bring the customer to the brand. The customer experience revolution is upon us, and marketing leaders are uniquely positioned to re-evaluate our skillsets, update our strategies, and lead the charge.
Yes& News Marketing & PR Culture
Steps for Promoting Diversity & Inclusion Through Your Marketing
How does your company optimize diversity and inclusion in your storytelling and marketing efforts? Learn more about how prioritizing these values in executing your marketing strategy makes a profound difference.
Digital B2G Associations Virtual Events Government
9 Tips for a Successful Virtual Award Ceremony Part 1
Don’t know where to start when moving an in-person awards ceremony to a virtual setting? Consider this first half of our two-part series, concentrating on tips that will help pivot your awards ceremony to a virtual format.
Yes& News Yes& General Culture
Learnings from a Virtual Internship
Imagine this - it is the summer of 2020. Would you consider saying “Yes” to an internship opportunity that would give you the opportunity to work with creative and strategic advertising subject matter experts… but as a remote, online internship, where all your interactions are via webcam?
‘Tis the (Government Buying) Season
Whether your organization is a multi-billion-dollar systems integrator or small, niche player, identifying ways to get in front of government decision-makers during the busy buying season is important as RFPs and contracts start to fly out agency doors. Here are a few tips on how to do just that.
Video B2G Associations Virtual Events
22 Tips from the Trenches: What We've Learned From the Shift to All-Virtual Events
A few months ago, in the wake of the pandemic, the entire meetings and events market became fully virtual, a remarkable shift that happened almost overnight. Rather than cancel or postpone, many Yes& clients decided to give virtual events a shot—and now they’re glad they did.
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