Inquiry. Ideas. Inspiration.

Yes& General Government

Who’s on the Forefront of AI Adoption? Not Who You’d Suspect…

How Government Agencies are Using AI to Improve their missions and serve citizens in 2024 Artificial intelligence (AI) will continue to transform government operations in 2024, especially with the weight of the federal government behind the advancement of safe and responsible development and use of AI. In 2023, federal agencies identified over 700 ways they use AI to advance their missions, a number that is only likely to grow. “When AI is used in agency functions, the public deserves assurance that the government will respect their rights and protect their safety,” according to guidance issued by the Office of Management and Budget (OMB).

Rutrell Yasin

Yes& General Announcement

Yes& Ranks No. 29 on Inc. Magazine’s List of Mid-Atlantic Region’s Fastest-Growing Private Companies

Companies on the 2024 Inc. 5000 Regionals: Mid-Atlantic list had an average growth rate of 154.26 percent


Marketing & PR Yes& General

A Year of Yes&

(and Ariana grande seems to agree) The theory is simple. Busy, overwhelmed clients looking for marketing, advertising, and organizational transformation help have no time to coordinate the efforts of multiple small agencies, and omnichannel communications only work when messaging and strategy are tightly aligned. But large international holding companies can be slow moving and inflexible in cost. What today’s clients need is a partner big enough to offer sophisticated integrated services, and small enough to be agile. Yes. And. Does it work? Apparently so.

Robert W. Sprague

Case Studies Marketing & PR Yes& General

This is how we did it - USAging

With great funding comes great expectations. In 2022, USAging received an unprecedented windfall of funds for helping older adults, people with disabilities and caregivers. In the flash of an electronic deposit, the not-for-profit USAging had taken on a challenging new national initiative: making social services more accessible to a segment of the population that is notoriously difficult to reach.


Branding Yes& General

Seeing Red?

maintaining brand identity in the digital world can be challenging Marketing professionals understand the importance of maintaining consistent branding across social channels. As we work to manage our own agency branding at Yes&, we have the support of meticulous and exacting designers who create content that 1) matches the Yes& brand and 2) conveys the right messages. Yet despite our best efforts, sometimes things don’t come off looking quite right. Recently, we’ve noticed that the quality of our Yes& branded graphics haven’t been as crisp as we would like when uploaded to social platforms. Our red ampersand graphic has appeared grainy, especially when enlarged. What’s going on?

Grace Nowak

Marketing & PR Yes& General

Ask Daisy: Adobe's AI features

expand your creativity with adobe's integrated ai capabilities Many of the generative AI tools that you have come to know and love, like ChatGPT and Dall-E, are relative newcomers to the AI world. Then there’s Adobe, one of the biggest content creation companies on the market and a longtime player in the AI game. Let’s take a peek under the hood of Adobe AI, guided by Kevin Schmitt, a producer in the Content Strategy Group at Yes&.

Kevin Schmitt

Yes& General Announcement

Yes& Recognized as One of the Fastest Growing Agencies of 2023 by Adweek

The agency ranked #22 on a list of the 100 fastest growing agencies globally


Yes& General Announcement

Yes& Named #2 Largest DC Area Ad Agency and #9 Fastest Growing Company in Greater Washington D.C., According to Washington Business Journal Rankings

The two wins from the washington business journal help mark yes& as a top agency in the region


Marketing & PR Yes& General

Ask Daisy: Generative Tools That Help Research & Create Content

Generative Tools That Help Research & Create Content This year, most of the AI buzz has been around generative tools that help create content. But one of the best uses of AI is research. In fact, our VP of Digital Strategy Chrissie Koeppen, has been using AI in her research for years, well before today’s AI revolution. I sat down with Chrissie to dive deep into the world of AI-powered research, data, and analytics, and suffice it to say, she’s way ahead of the curve.

Chrissie Koeppen

Yes& General

Rebranding 101: Association Brand Refresh

A Texas triumph in the association space A rebrand is more than just a cosmetic makeover; it's a profound reflection of an organization's evolution, values, and commitment to its audience. For an association, a rebrand is an organizational promise to members, staff, and stakeholders.

Stephani Knorpp

Yes& General

GAIN 2023 is Tomorrow!

keep an eye out for these takeaways at gain 2023


Branding Yes& General

Trick or Treat: Don’t Let a Rebrand Scare You

So, you’re considering rebranding your organization. Don’t be scared! Fear of change is real and starting a rebrand for your organization may seem daunting. But a rebrand can be an exhilarating journey of discovery, with potential to become the best decision you’ve ever made for your organization.


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