Insights

The two wins from the washington business journal help mark yes& as a top agency in the region

Generative Tools That Help Research & Create Content This year, most of the AI buzz has been around generative tools that help create content. But one of the best uses of AI is research. In fact, our VP of Digital Strategy Chrissie Koeppen, has been using AI in her research for years, well before today’s AI revolution. I sat down with Chrissie to dive deep into the world of AI-powered research, data, and analytics, and suffice it to say, she’s way ahead of the curve.

A Texas triumph in the association space A rebrand is more than just a cosmetic makeover; it's a profound reflection of an organization's evolution, values, and commitment to its audience. For an association, a rebrand is an organizational promise to members, staff, and stakeholders.

keep an eye out for these takeaways at gain 2023

So, you’re considering rebranding your organization. Don’t be scared! Fear of change is real and starting a rebrand for your organization may seem daunting. But a rebrand can be an exhilarating journey of discovery, with potential to become the best decision you’ve ever made for your organization.

My name is Casey Dillon, I’m an HR (Human Resources) Coordinator and one of Yes&’s newest hires. I attended the University of New Hampshire, majoring in Communication: Business Applications, and joined Yes& as an intern in 2022. My mentor, Ebony, was super flexible with my school schedule and supported me throughout my senior year. The HR Operations (HROPS) team challenged and trusted me to try new things and get my hands on projects. It was not a “fluff” internship; I learned a great amount and grew even more interested in the HR field. I joined the team full-time in May of 2023 as an HR Coordinator. My transition was seamless, and everything is going great!  

From innovative digital out-of-home displays and experiential activations to eye-catching bus wraps, creativity is around every corner in Washington, DC. But the DC ad scene is more than just flashy ads—it’s a vibrant community of talented professionals working every day to push the envelope for client impact.

Government Marketing University’s Grow, Accelerate, Innovate, Network (GAIN) Conference is the premier conference for government marketers, bringing together the brightest minds and fastest growing brands in the government marketplace. No matter what role you play in the government marketing world, the reasons to attend are innumerable, but it can’t hurt to highlight a few! Here are the Top 10 reasons why you should be planning to join us at the Ritz-Carlton Tysons Corner on October 17th, 2023.

Tuesday, october 17 6:00 - 8:00 PM price modern | 2604 sisson street, baltimore, md 21211

Yes& Announces Strategic Partnership with Government Marketing University at GAIN 2023 ALEXANDRIA, VA (October 3, 2023) – As a proud strategic partner for GAIN 2023, Yes& is thrilled to announce its continued partnership with the premier government marketing conference. GovExec’s Government Marketing University will once again bring together the government marketing community with training topics aligned with current trends and requirements, featuring industry and government thought leaders. The conference will be held on October 17, 2023, at The Ritz Carlton Tysons Corner in McLean, VA.

Sarah Shirck Will Expand the Agency’s Portfolio of Capabilities ALEXANDRIA, VA (September 28, 2023) – Yes& has announced the appointment of Sarah Shirck as Senior Vice President of Organizational Growth and Development. In her new role, Shirck will lead process improvement for the agency and establish a new organizational transformation and executive development practice for the benefit of Yes& clients.

large stage productions need creative and exceptionally well-managed sessions. If you have ever worked in events, you understand how much planning, work, budget, and staff it takes to deliver a multi-day conference for hundreds, or even thousands, of attendees. The ASAE Annual Meeting & Exhibition is no different. It brings together 5,000+ association professionals for three days of learning through general and focused sessions, as well as networking in the exhibit hall. The critical behind-the-scenes production and creative execution for all elements on the main stage is work that ASAE entrusts in Yes&. ASAE counts on Yes& to execute this event work flawlessly because they know we understand the purpose of the event – it’s not just about the show, it’s about the value to the attendee. Behind the main stage curtain, a meticulously orchestrated symphony of preparation and coordination takes place to ensure the ASAE Annual Meeting’s success. Working alongside Yes& for 18 consecutive years gives ASAE peace of mind that each day of the meeting will run smoothly. Because of this trusted partnership, ASAE can concentrate on the mission of the Annual Meeting, focus on member engagement, and help ensure the value of presentations, without stressing over technical hiccups or logistics distracting attendees from the content on stage. With the right planning and execution, attendees won’t even think about the team behind the stage delivering this experience, which is ultimately a success in itself! Here’s an insider scoop behind-the-scenes of this year’s 2023 ASAE Annual Meeting & Exhibition ...