In this episode, Yes& Senior Creative Director Josh Golden sits down with some of the industry’s top professionals to dissect marketing over a probing game of Operation.
Welcome Our New VP Marketing Services | Carmel McDonagh
We are pleased to announce that Carmel McDonagh has joined our organization as VP Marketing Services and General Manager of the ConnellyWorks brand. McDonagh brings with her more than 20 years of experience in strategic marketing and events services in the public sector IT and B2B marketplaces.
Marketing & PR
The Marketing Game: Episode 2
Next up, in this episode, Yes& Senior Creative Director, Josh Golden sits down with Kerry Morgan, Senior Marketing Strategist at Booz Allen Hamilton, to talk about the endless possibilities with marketing today and in the future, all while engaging in a vertical battle of Connect Four.
Digital Marketing & PR
The Evolving Bank Customer Experience
Banking trends have evolved rapidly over the past two decades. As a result, banks are working harder than ever to keep up with the demands and preferences of their customers. These advancements include offerings that make banking more accessible, create the ability to bank more freely, and have a more tailored experience that is personalized to their needs. It is difficult to say what new developments will occur in the decades to come that will continue to shape the optimal customer experience. What is known, however, is that these advancements have changed the banking customer experience forever.
Yes& Named One of America’s Fastest Growing Private Companies
Company’s continued growth and expansion results in Inc. 5000 recognition Inc. Magazine recently announced that Yes&, a performance-driven marketing agency, made their annual list of America's Fastest Growing Private Companies. This is the first year Yes& has been included on the Inc. 5000 list and is a direct result of the success of the company’s growth strategy.
New Book By Yes& SVP Digital Greg Kihlström Discusses the Evolving Relationship Between Brand and Consumer
Brands have evolved over centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. Yes& SVP Digital Greg Kihlström’s new book, The Agile Brand, follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways. “In my work at Yes&, I see the shifting consumer landscape and how it is affecting the dynamics between customers and the brands they choose to support,” says Kihlstrom. “This book discusses how successful organizations have embraced a two-way relationship with consumers and a more agile approach to growth.”
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