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Yes& News Culture

Advertising Awards Yes& Didn't Win

Yes& was honored to receive 21 industry awards in April, including ADDY Division 2, Communicator, Hermes, Healthcare Marketing, MUSE, and Blue Pencil & Gold Screen awards.  But have you ever heard of the Pharmmys? The Alexars? Here are some of the advertising and marketing industry awards Yes& has not won… yet.

Robert W. Sprague

Yes& News

Nowak Joins Yes& as Head of Account Management

Former Hill Holliday executive brings national brand experience to growing firm.

Mel Echenique

B2G Associations Non Profit Culture Government

A Lexicon of Zoom Fails

A new way of working demands a new vocabulary. As marvelous as Zoom and other videoconferencing platforms are, a surfeit of technical glitches and user errors accompanies the typical call. The author modestly proposes the following terms to describe our common experience—and common misery.

Robert W. Sprague

Marketing & PR B2G Associations Healthcare Non Profit

Women's History Month Doesn't Have To Be About History

Women’s History Month is the time of year when we look back on the whole of history and tell the stories of women who shattered the glass ceiling. Names like Cleopatra, Joan of Arc, Rosa Parks, Clara Barton, Ruth Bader Ginsburg, and Princess Diana come to mind. These were women in the public eye. They are very much giants in history. However, it is important to note that glass is easier to shatter when it is already cracked.

Mel Echenique

B2G Associations Non Profit Culture Government

Organizational Culture: A Year in Review

To say that the COVID-19 pandemic has disrupted life and wreaked havoc across the world is an understatement. Millions of Americans have lost their jobs, and more than 500,000 have lost their lives, to this deadly virus; while virtual offices and classrooms, masks, and social distancing are the new normal.

Carmel McDonagh

Yes& News Video Creative B2G

Yes& Recognized With Four American Advertising Awards

Yes& demonstrates how trusting client partnerships lead to elevated storytelling, increased visibility, and award-winning visuals. 

Yes&

Government

How Government Agencies Can Improve Their Recruiting Efforts

Solid branding, prescient audience analysis, and keen outreach strategy are all essential to impactful recruiting. But effective content is key to touching and moving candidates to action.

Anna-Marie Montague

Government

Designing eLearning Content to Maximize Engagement

At worst, virtual learning can be tedious and boring. But there are reliable approaches to set yourself up for success; learn more by following these steps.

Sarah Marshall

Yes& News Digital Marketing & PR B2G Associations Government

Attracting a Diverse Workforce: What Messages Are You Conveying on Social Media?

Learn why it's more important than ever for companies to weave diversity and inclusion into the very fabric of their organizations if they wish to attract new talent.

Rutrell Yasin

B2G

In a World of Nation-State Attacks, Cyber Resiliency Matters

In the digital age, cyber warfare is prevalent; learn how cyber resiliency can protect you and your network.

Rutrell Yasin

Marketing & PR Public Relations B2G

Newsjacking: How to Inject Your Client into a Breaking News Story

The lifecycle of a breaking news story is like a bell-shaped curve. As the media buzz grows and the details start to come together, the curve rises. Learn more about how newsjacking can help you leverage breaking news, generate higher media coverage, and reach a greater audience.

Jason Werden

Yes& News Yes& General Culture

Three New Vice Presidents Join Yes& as Demand Grows

Yes& Agency demonstrates their commitment to expanding capabilities, elevating expertise, and improving processes through senior level additions. 

Jenny Muchnikoff

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