Insights

Inquiry. Ideas. Inspiration.

Three Answers to Your Top Questions About Voice Listening

What role does “voice listening” play in the marketing equation? With so much misinformation, smartphone “conspiracy theories” brings up real concern, including the privacy of personal information and the effect that marketing has on the behaviors of vulnerable demographics. Here are answers to three of the most important questions about voice listening.

Dani Proffitt

Marketing & PR Public Relations B2G Virtual Events

Virtual Caring: How AFCEA DC Set Records in an Unusual Holiday Season

The AFCEA Washington DC chapter largely focuses on the Department of Defense, intelligence community, national security, and military health-related agencies. Throughout the year, the chapter hosts a number of events to bring together these communities and foster collaboration between industry and government. Their most anticipated event of the year is the Winter Gala. Every December the chapter partners with the Marine Corps Toys for Tots Foundation, asking Gala attendees to bring a toy or two to donate to families in need around the beltway. 

Caitlin Bowman

Events Yes& General Non Profit Culture Virtual Events

Giving Back with Women Veterans Interactive

As an agency, supporting your surrounding community is crucial - especially during difficult times. Learn how Yes& gave back to their network with Women Veterans Interactive, a non-profit in need of virtual event production support.

E.V. Dundon

Yes& News Yes& General Culture Government Business Development

Three Major Federal Contract Awards Fuel Yes& Growth

Yes& significantly expanded its government business with the award of major contracts with FEMA, USDA, and DOT for strategic marketing communications services.

E.V. Dundon

Digital Marketing & PR Government

Optimizing Virtual Recruiting in Government

Across the government and the private sector, social distancing and the COVID-19 pandemic is preventing in-person recruiting events and pushing employers and jobseekers towards virtual events and online opportunities for the foreseeable future. What does your agency need to creatively do, to remain relevant, attractive and competitive in the job market?

Veronica Oleynik

B2G Cyber Security Government

Tools & Tech to Build Collaborative Virtual Teams for Government Agencies

The new normal goes way beyond merely giving remote workers secure access to corporate data.

Rutrell Yasin

Branding Digital Video Creative Associations

Re-Animated: How Animation Keeps Association Brands Alive During the Pandemic

In times when proximity brings peril, and live-action filming is both tricky and costly, associations have turned to animation to keep their brand narratives moving.

Josh Golden

Case Studies Branding Digital Marketing & PR Events Public Relations Video Creative B2G Associations CX Virtual Events Government

2021 Marketing & Branding Predictions: 12 Trends That Will Evolve Post-Pandemic

The team at Yes& shares key advice for how to make the most of 2021, focusing on trends for resiliency, creativity, customer-obsession, and adaptability.

Layla Masri

Branding Creative

Forget 2020! A Forecast of 2021 Logo Design Trends

Optimistic or disruptively nostalgic? Where will brands be taking their logo redesigns in 2021?

Giuseppe Carabelli

Yes& News Marketing & PR CX

Building a Successful Client-Agency Relationship

If you’re in need of an advertising agency, don’t worry. There are plenty to pick from.

Kay Logan

Digital Events Associations Virtual Events

How to Transition Award Ceremonies to An Engaging Virtual Environment

The 13th Annual Military IT Awards could not be  held in person due to the coronavirus pandemic. So, the Yes& events team brainstormed a way to deliver the awards ceremony in an interactive, virtual environment that added value to the event. 

Jenny Muchnikoff

Digital Marketing & PR Virtual Events Government

Overcoming Recruiting Challenges in the Government Space

Adapting to the “new normal” these days feels like a high-speed car chase: Who can evolve the  fastest to succeed? Recruiting in the government space is no different. Fortunately, the right marketing strategies can help government agencies efficiently and effectively reach qualified personnel and succeed in their recruitment efforts.

Jo Joslin

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