The following article is based on a chapter from “The Agile Brand” by Greg Kihlström, now available on Amazon and iTunes.
Yes& Named One of America’s Fastest Growing Private Companies
Company’s continued growth and expansion results in Inc. 5000 recognition Inc. Magazine recently announced that Yes&, a performance-driven marketing agency, made their annual list of America's Fastest Growing Private Companies. This is the first year Yes& has been included on the Inc. 5000 list and is a direct result of the success of the company’s growth strategy.
New Book By Yes& SVP Digital Greg Kihlström Discusses the Evolving Relationship Between Brand and Consumer
Brands have evolved over centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. Yes& SVP Digital Greg Kihlström’s new book, The Agile Brand, follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways. “In my work at Yes&, I see the shifting consumer landscape and how it is affecting the dynamics between customers and the brands they choose to support,” says Kihlstrom. “This book discusses how successful organizations have embraced a two-way relationship with consumers and a more agile approach to growth.”
Yes& Partners with Acquia to Provide Customer Experience Orchestration Technology for Marketers
Personalized customer experiences are proven to boost marketing results and increase revenue. Now, through an official partnership with leading digital experience provider Acquia, Yes& clients have access to powerful tools for customer journey creation, orchestration, and analytics.
Creative Video Marketing & PR Digital
What Video Pros Know That You Don't Know
The ubiquity of the smart phone has put video production into the hands of billions. We have in our hands technology that can produce and transmit pictures and sound that are higher in quality than the finest professional cameras, editing, and graphics equipment could deliver even twenty years ago. And we use it: about 300 hours of video are uploaded to YouTube every second.
Marketing & PR
Marketing Credit Cards and Loans to Millennials and Gen Z
Millennials are no strangers to debt. With student loan debt ($1.48 billion) at nearly double the total amount of credit card debt in the United States, a large portion student loan debt belongs to millennials. In fact, debt is such an overwhelming influence on millennial thoughts and behavior that a recent survey by Credible showed that debt scares them more than death.
Yes& SVP Digital Greg Kihlström Announced as Chair of AAF National Technology Advisory Committee
Today, at ADMERICA 2018, the American Advertising Federation’s Annual National Conference, it was announced that Yes& SVP Digital Greg Kihlström will serve as the first Chair of the AAF’s National Technology Advisory Committee. It is the organization’s first national committee, bringing agencies, clients, and technology vendors together in a new forum to drive the industry forward.
Let's Stay in Touch
What's the point of having knowledge if we don’t share it? Sign up for the Yes& newsletter to get the latest news, tips, & general musings.