Yes& was engaged to the max at this year’s Mid-Atlantic Marketing Summit. Some of our team attended to network and learn, some were there to discuss challenges with attendees at the Yes& booth, and we even had team members lead a session with clients. It was a great day exploring challenges and innovative solutions with the great minds of the marketing and communications professional community.
The Right Kind of Research Can Be The Key to Member Engagement
Tracy Betts speaks on the needs of associations “A little bit of the right kind of research can help you hit the mark—to make a big impact with your members and get you the kind of engagement you’re looking for.” So says Tracy Betts, senior vice president of digital innovation at Yes&.
Building Team Cohesion Through Social Gatherings
With the holidays just around the corner, it is the season for gatherings. The holidays remind us of the importance of coming together: to reconnect, create new shared experiences, and deepen bonds. It allows us to practice small talk, or civil discourse—with restraint. We may trash talk each other’s favorite football teams, but then happily make plans to watch more games together. If things go well, we will leave with a better understanding of each other and at least a civil relationship with that one person who tends to raise our blood pressure.
A Day In The Life as a Yes& Events Producer
As cliché as it might sound, no two days are alike for an event producer at Yes&. Our client events touch pretty much every department within Yes&, in addition to many external partners, so there’s a lot of interesting things we get to create with a lot of interesting people.
Escape Simple. Give Your Brand Purpose
Safe. Generic. Blends in. Nothing a company would want to be associated with regarding their brand identity. Unfortunately, many companies suffer from a lack of uniqueness, memorability, and diversity within their branding strategy. This can be attributed to several different factors including struggling to keep up with customer demands and competitors, a lack of purpose behind branding efforts, and playing it too safe or oversimplifying branding efforts. When it comes to a successful branding strategy and digital experience, many say that “simple is always better.” However, this thought process often oversimplifies a company’s brand assets and customer experience.
Pumpkin Spice Everything: The Science Behind the Marketing
There are many ways to measure time… cycles of the earth, sun, moon, and planets; darkness and light; the changing color of leaves. If you’re like me, a busy working mom of two with an early morning Peloton addiction, marking time by Starbucks’ seasonal coffee drink offerings seems about as good a way as any: winter is Peppermint Mocha season; spring is Iced Toasted Vanilla Oatmilk Shaken Espresso season; summer is Nitro season; and fall is, obviously, Pumpkin Spice Latte season.
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