Insights

Yes& sponsored the 2021 Mid-Atlantic Marketing Summit and PR Summit DC, where members of our team joined industry leaders in person for the region’s premier event for marketing, communications, public relations, public affairs, and media practices.  

Event producers have a predicament on their hands. Those who were able to pivot successfully to virtual events during the pandemic expanded their reach to audiences and speakers globally, providing exceptional value to their sponsoring organizations backed by real-time data on attendee participation. Accessibility to content was at an all-time high. Recorded sessions gave further engagement post-event and automatically created additional content for brand and event websites. But many people are ready and want to return to in-person events.

As an agency, supporting your surrounding community is crucial - especially during difficult times. Learn how Yes& gave back to their network with Women Veterans Interactive, a non-profit in need of virtual event production support.

The team at Yes& shares key advice for how to make the most of 2021, focusing on trends for resiliency, creativity, customer-obsession, and adaptability.

The 13th Annual Military IT Awards could not be  held in person due to the coronavirus pandemic. So, the Yes& events team brainstormed a way to deliver the awards ceremony in an interactive, virtual environment that added value to the event. 

Don’t know where to start when moving an in-person awards ceremony to a virtual setting? Consider these tips for a  successful virtual awards event.

On December 12th, the AFCEA (Armed Forces Communications and Electronics Association) Washington, D.C. chapter celebrated its 44th Winter Gala. More than 1,000 technology professionals, along with their partners from federal military and intelligence agencies, turned out in black tie for a festive evening of networking, great food and drink, and raising money to help underprivileged children in the Washington, D.C. area.

Yes& adds a new Event Manager, Elizabeth Richards to the stellar team.  

    It’s hard to get out of the office—but it’s worthwhile to attend industry events and other opportunities for continuing education in our rapidly evolving field. That’s why six Yes& staff members and I attended the sessions on October 3 at the Ronald Reagan Building.

As the fourth-largest ad agency in the Washington, D.C region, Yes& has signed on as a sponsor of this year’s event, entitled “The Ripple Effect.”

Six thousand association professionals, CEOs, and industry partners gathered in Columbus, Ohio in August for ASAE’s 2019 Annual Meeting and Exposition. Once again, as it has every year since 2005, Yes& produced a highly successful series of general sessions.

On February 26th at this year's AMA DC Event, Greg Kihlstrom, Yes& SVP Digital, will discuss how brands who embrace agility and a nimble relationship with their customers are successful in a world of continual change. Here’s an inside look on Greg Kihlstrom: