Insights

Soon to be the largest generation in the United States according to Pew Research Center, millennials continue to move into the workplace and make up a considerable portion of the consumer base and economy, and Gen Z is following quickly behind.

Americans are being lied to. And they know it.

Download our free guide to reaching and engaging Millennials and Gen Z for financial services marketers. The Disruption Generation It’s widely recognized that millennials, those born between 1980 and 2000, have grown into a difficult economy to navigate.

Financial institutions are still struggling to reach millennials, and it's clear that the operating status quo for banks, credit unions, and other financial services companies is not cutting it.

Most professionals tend to think that social media platforms such as Facebook and Twitter should be used to connect with customers by showcasing company culture, featuring new products, and to provide an additional customer service channel.

What really keeps clients coming back?

Skeptical? Read on.