Insights

In this article, we’re going to look at this from a different perspective. Let’s discuss the following 3 measures of the success of a brand:

Download our free guide to reaching and engaging Millennials and Gen Z for financial services marketers. The Disruption Generation It’s widely recognized that millennials, those born between 1980 and 2000, have grown into a difficult economy to navigate.

While some fundamentals never change, it’s important to understand how brands and branding have evolved in the eyes of both marketers and their audiences over the years.

Here are the important things you need to keep in mind when planning your organization’s new website design and development project with a review of how to plan and write your Request for Proposal (RFP).

Financial institutions are still struggling to reach millennials, and it's clear that the operating status quo for banks, credit unions, and other financial services companies is not cutting it.

There is a lot of misinformation and misunderstandings about what website accessibility is and what rules and standards apply to which types of organizations. We've gone through the existing laws, standards and information and distilled it for you to make it easier to understand how Web accessibility affects you and your website users.

Everyone had an opinion once it launched (where were they during the planning phases?) and there was much excitement, maybe a few tense discussions, and a few Monday morning quarterback ideas. Then, about 30-45 days after it launched, most of the company went back to their “day jobs” since planning a website really just got added to their workload since it only happens every few years.

As a bank marketer in charge of your website’s search rankings, it's always important to keep up with the latest ways to optimize your website and content.

Ektron/EPiSERVER and Drupal often have two very different approaches to solving the same problems.

Most professionals tend to think that social media platforms such as Facebook and Twitter should be used to connect with customers by showcasing company culture, featuring new products, and to provide an additional customer service channel.

An important aspect of your website design and development process is how you will make sure it will be found after launch. Search Engine Optimization (SEO) is the process used help Google (and others) index your pages properly and connect you with your potential customers who are looking for you and the things you sell.

Google AdWords is most commonly known as a time-tested platform for online paid advertising. While some find the barrier to entry quite difficult due to the vast number of elements included in implementing a campaign or ad group, planning a successful paid search campaign is possible with a fundamental understanding of the elements that create the advertisements themselves.