--- title: Yes& Insights | Greg Kihlström (2) description: Our team loves to learn. Even more than that, our team loves to share. We hope our insights spark ideas and dialogue about the latest approaches, tools, and trends that push our communications forward. (2) --- [![Yes And Comm Core](data:image/png;base64,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) ](https://yesandcommcore.com/) [![Yes&](https://insights.yesandagency.com/hubfs/YesAnd%20branding2023/logo-black-red-horizontal.svg) ](https://yesandagency.com/) # Yes& Insights Inquiry. 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Inspiration. ### CATEGORIES - [Announcement (105)](https://insights.yesandagency.com/tag/announcement) - [Associations (27)](https://insights.yesandagency.com/tag/associations) - [Awards (2)](https://insights.yesandagency.com/tag/awards) - [B2G (25)](https://insights.yesandagency.com/tag/b2g) - [Branding (22)](https://insights.yesandagency.com/tag/branding) - [Case Studies (5)](https://insights.yesandagency.com/tag/case-studies) - [Creative (17)](https://insights.yesandagency.com/tag/creative) - [Crisis Communications (2)](https://insights.yesandagency.com/tag/crisis-communications) - [Culture (19)](https://insights.yesandagency.com/tag/culture) - [CX (4)](https://insights.yesandagency.com/tag/cx) - [Cyber Security (5)](https://insights.yesandagency.com/tag/cyber-security) - [Digital (51)](https://insights.yesandagency.com/tag/digital) - [Education (1)](https://insights.yesandagency.com/tag/education) - [Finance (3)](https://insights.yesandagency.com/tag/finance) - [Financial Services (2)](https://insights.yesandagency.com/tag/financial-services) - [Government (21)](https://insights.yesandagency.com/tag/government) - [Healthcare (3)](https://insights.yesandagency.com/tag/healthcare) - [Higher Education (1)](https://insights.yesandagency.com/tag/higher-education) - [Marketing & PR (63)](https://insights.yesandagency.com/tag/marketing-pr) - [News (2)](https://insights.yesandagency.com/tag/news) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ## Greg Kihlström ### Recent Posts [ Digital Marketing & PR ## Using Social Media to Enhance PR Efforts Most professionals tend to think that social media platforms such as Facebook and Twitter should be used to connect with customers by showcasing company culture, featuring new products, and to provide an additional customer service channel. **Greg Kihlström ](https://insights.yesandagency.com/using-social-media-enhance-pr-efforts) [ Digital ## Search Engine Optimization for Banks and Credit Unions As a bank marketer in charge of your website’s search rankings, it's always important to keep up with the latest ways to optimize your website and content. **Greg Kihlström ](https://insights.yesandagency.com/search-engine-optimization-banks-and-credit-unions) [ Digital ## Agile Marketing & Your Website Everyone had an opinion once it launched (where were they during the planning phases?) and there was much excitement, maybe a few tense discussions, and a few Monday morning quarterback ideas. Then, about 30-45 days after it launched, most of the company went back to their “day jobs” since planning a website really just got added to their workload since it only happens every few years. **Greg Kihlström ](https://insights.yesandagency.com/agile-marketing-your-website) [ Digital Marketing & PR Financial Services ## Marketing Retirement Savings to Millennials The Disruption Generation It’s widely recognized that millennials, those born between 1980 and 2000, have grown into a difficult economy to navigate. **Greg Kihlström ](https://insights.yesandagency.com/marketing-retirement-savings-millennials) [ Branding ## 3 Measures of a Successful Brand In this article, we’re going to look at this from a different perspective. Let’s discuss the following 3 measures of the success of a brand: **Greg Kihlström ](https://insights.yesandagency.com/3-measures-successful-brand) [ Digital ## Web Design And Development and the RFP Process Here are the important things you need to keep in mind when planning your organization’s new website design and development project with a review of how to plan and write your Request for Proposal (RFP). **Greg Kihlström ](https://insights.yesandagency.com/web-design-and-development-and-rfp-process) [ Digital ## CMS Conversion: Ektron to Drupal Ektron/EPiSERVER and Drupal often have two very different approaches to solving the same problems. **Greg Kihlström ](https://insights.yesandagency.com/cms-conversion-ektron-drupal) [ Marketing & PR ## Making Sense of Millennials and Money Financial institutions are still struggling to reach millennials, and it's clear that the operating status quo for banks, credit unions, and other financial services companies is not cutting it. **Greg Kihlström ](https://insights.yesandagency.com/making-sense-millennials-and-money) [ Branding ## The 4 Dimensions of Brands and Branding While some fundamentals never change, it’s important to understand how brands and branding have evolved in the eyes of both marketers and their audiences over the years. **Greg Kihlström ](https://insights.yesandagency.com/4-dimensions-brands-and-branding) [ Digital ## Accessibility for the Web: What You Need to Know There is a lot of misinformation and misunderstandings about what website accessibility is and what rules and standards apply to which types of organizations. We've gone through the existing laws, standards and information and distilled it for you to make it easier to understand how Web accessibility affects you and your website users. **Greg Kihlström ](https://insights.yesandagency.com/accessibility-web-what-you-need-know) [ Digital ## SEO for your Web Design and Development Project An important aspect of your website design and development process is how you will make sure it will be found after launch. Search Engine Optimization (SEO) is the process used help Google (and others) index your pages properly and connect you with your potential customers who are looking for you and the things you sell. **Greg Kihlström ](https://insights.yesandagency.com/seo-your-web-design-and-development-project) [ Digital ## Dressing to Impress: AdWords Style Google AdWords is most commonly known as a time-tested platform for online paid advertising. While some find the barrier to entry quite difficult due to the vast number of elements included in implementing a campaign or ad group, planning a successful paid search campaign is possible with a fundamental understanding of the elements that create the advertisements themselves. **Greg Kihlström ](https://insights.yesandagency.com/dressing-impress-adwords-style) ## Let's Stay in Touch What's the point of having knowledge if we don’t share it? Sign up for the Yes& newsletter to get the latest news, tips, & general musings. SUBSCRIBE WE RESPECT YOUR PRIVACY, SO WE NEVER SHARE YOUR INFO ## Let's Chat! You’ve got challenges. We’ve got imagination. Let’s achieve your goals together. 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