Insights

Two years ago, the ALS Association asked Yes& to develop a web-based tool that would deliver appropriate resources to people with ALS during every stage of the disease’s progression. The project that ensued, My ALS Journey, launched in May 2023 during ALS Awareness Month. The Yes& team sought to create a tool that would help a broad range of users. For that to happen, it would need to be easily accessible and provide a highly personalized user experience. Personalization The ALS Association is the world’s largest funder of ALS research. The association advocates for better policies, drives awareness of the ALS community among the general population, and inspires hope for a future without ALS. “ALS, or amyotrophic lateral sclerosis, is a progressive neurodegenerative disease that affects nerve cells in the brain and spinal cord. There is no cure for ALS yet.” -ALS.org