Insights

AMADC is the premier community for marketers in the DC region. As a chapter of the American Marketing Association, members turn to AMADC to connect, learn, stay relevant, and add value to their organizations.

Acquisition Strengthens Agency’s Branding and Digital Marketing Capabilities in the Association and Commercial Sectors

Agency Enhances Website and Application Development Capabilities

Yes& sponsored the 2021 Mid-Atlantic Marketing Summit and PR Summit DC, where members of our team joined industry leaders in person for the region’s premier event for marketing, communications, public relations, public affairs, and media practices.

Agency Enhances Capabilities Portfolio, Grows Digital Innovation Footprint Yes& has acquired Boldr Strategic Consulting, a digital management firm that uses a design-thinking approach to keep trade associations and professional societies relevant while guiding them through the rapidly changing digital environment. With this acquisition, Yes& is expanding its digital capabilities with an emphasis on strategy. As part of the acquisition, Tracy Betts, CEO of Boldr, will join Yes&’s executive team as Senior Vice President.

Planning Always Pays Off

Yes& demonstrates how trusting client partnerships lead to elevated storytelling, increased visibility, and award-winning visuals.

Bob Sprague joined a panel on “HR Considerations in Mergers & Acquisitions,” sponsored by Quantive Events, at the Northern Virginia Chamber of Commerce February 12.